A presentation breaking down the online collaboration between American Express Vacations and Elle Magazine.

1. Web Creative for DESTINATION STYLE This proposal is only a creative starting point.

4. Paid Advertisement Space Paid Advertisement Space AEV Booking Widget Featured Supplier or Destination Promotional Video Promotional Boxes Interactive Quiz Card Events Banner Space for ELLE Promotional Content Elle Travel Editorial POE Designated 800# About Section

5. Site Map Elle.com Homepage Destination Style Homepage Featured Supplier About Destination Style Couture Galore Wellness Retreats BFF Getaways Destination Style Events Interactive Quiz Dedicated Landing Page for Featured Supplier Information about the entire DS brand, map of product/ Destinations, Card Member info Shopping focused offers Girlfriend getaway focused offers Spa focused offers List of events and Card Member exclusive deals Solid Line Box = Individual Page Arrow = Click Through Total # of designed pages: 7

6. Proposed Future Revenue Opportunity Arrow = Click Through Solid Line Box = Individual Page Destination Style Homepage Featured Supplier About Destination Style Couture Galore Wellness Retreats BFF Getaways Destination Style Events Interactive Quiz 728x90 banner & 300x250 banner 728x90 banner & 300x250 banner Line listings, 728x90 banner & 300x250 banner 728x90 banner & 300x250 banner Line listings, 728x90 banner & 300x250 banner Line listings, 728x90 banner & 300x250 banner $ $ $ $ $ $ $ $ $ $ Dollar Sign = Ad Space for Sale $ $ Suggested Sale Prices: TBD

10. How do we make all Destination Style offers exclusive to Elle? “ Style-Ize Your Trip” Will be a prompt “Add On” that will trigger the client to receive a special Elle styled travel bag containing samples from advertisers, a magazine subscription, & more! Solution: Problem:

13. Couture Galore Destination Style Interactive Map Featured Offers Featured section description Paid Advertisement Space Paid Advertisement Space featured page

14. Interactive Map Online users can hover their mouse over the map and highlight various destinations of interest. To further explore an area the user can click on a desired continent and the map will zoom-in to that particular region. Once zoomed-in the map will display highlighted cities within the Destination Style program and allow users to click on their desired city for detailed information. Once online users click on their city of interest an information box will appear. Here users can find out which destinations contain shopping locations and spas, while seeing if their desired destination is good for quick girlfriend getaways.

16. Wellness Retreats Destination Style Interactive Map Featured Offers Featured section description Paid Advertisement Space Paid Advertisement Space featured page

18. BFF Getaways Featured section description Paid Advertisement Space Paid Advertisement Space Destination Style Interactive Map Featured Offers featured page

19. Destination Style Events Destination Style Events will promote Elle exclusive yearly events and package them with roundtrip airfare, hotel stays, and card member exclusive benefits Destination Style Events will work very closely with Gold Card, Membership Rewards, and Plan Ahead Services Vacation packages promoting Elle exclusive events will also be featured on the Gold Card Destination website Click here to see list of HFM/Elle events in 2010 - Page creative is under construction -