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Zappos - WOMMA - 11-13-08
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Building a Brand
that Matters Tony Hsieh - CEO Twitter: @zappos WOMMA November 13, 2008
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Power of Repeat
Customers & Word of Mouth
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4 Things You
Need to Build a Brand that Matters
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THING #1 VISION
“ Whatever you’re thinking, think bigger.” Does the vision have meaning? Chase the vision, not the money…
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THING #2 REPEAT
CUSTOMERS “ Great product, Great service, or Low Prices” (Choose and focus on 2 of the 3)
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Repeat Customer Data
for Zappos.com
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THING #3 TRANSPARENCY
“ Be real, and you have nothing to fear.”
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THING #4 CULTURE
“ Committable Core Values”
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Check out: http://twitter.com/zappos
(Tony Hsieh - CEO) http://twitter.zappos.com (public mentions, employees) http://blogs.zappos.com (photos & videos of culture)
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