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Delivering Happiness Tony Hsieh CEO – Zappos.com, Inc. www.deliveringhappinessbook.com Pollstar February 16, 2010
 
A Little About Me (Tony)
Building a brand that matters leads to repeat customers and word of mouth...
Customer Experience ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to build culture ,[object Object],[object Object],[object Object],[object Object]
Example: Focusing on the 3 C’s ,[object Object],[object Object],[object Object]
Clothing
Customer Service
Culture
C lothing,  C ustomer Service,  C ulture C ustomer Service C lothing C ulture
Delivering Happiness (customers  and  employees) ,[object Object]
[object Object]
[object Object],[object Object]
Example: Core Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
VISION ,[object Object],[object Object],[object Object],[object Object]
ENTREPRENEURS: ,[object Object]
EMPLOYEES: ,[object Object]
VISION ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Example of evolving vision and brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
My U2 experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My U2 experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s your business? ,[object Object],[object Object],[object Object],[object Object],[object Object]
TAKE A STEP BACK What is your goal in life?
WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money  Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
RESEARCH HAS SHOWN:  ,[object Object],[object Object],[object Object],[object Object]
HAPPINESS:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money  Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
A Few Different Frameworks of HAPPINESS
[object Object],[object Object],[object Object],[object Object],[object Object],A FEW DIFFERENT FRAMEWORKS ON HAPPINESS:
Maslow’s Hierarchy:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 TYPES OF HAPPINESS time time time
RECOMMENDED BOOKS: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profits Passion Purpose GREAT  BUSINESS
HAPPINESS time time time GREAT  BUSINESS Profits Passion Purpose Pleasure Passion Purpose
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Delivering HAPPINESS
[object Object],[object Object],[object Object],[object Object]
Delivering Happiness Tony Hsieh CEO – Zappos.com, Inc. www.deliveringhappinessbook.com
Legal and Financial Disclaimer ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Zappos - Pollstar - 02-16-10

  • 1. Delivering Happiness Tony Hsieh CEO – Zappos.com, Inc. www.deliveringhappinessbook.com Pollstar February 16, 2010
  • 2.  
  • 3. A Little About Me (Tony)
  • 4. Building a brand that matters leads to repeat customers and word of mouth...
  • 5.
  • 6.
  • 7.
  • 11. C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.  
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. TAKE A STEP BACK What is your goal in life?
  • 32. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
  • 33.
  • 34.
  • 35. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
  • 36. A Few Different Frameworks of HAPPINESS
  • 37.
  • 39.
  • 40.
  • 41. Profits Passion Purpose GREAT BUSINESS
  • 42. HAPPINESS time time time GREAT BUSINESS Profits Passion Purpose Pleasure Passion Purpose
  • 43.
  • 44.
  • 46.
  • 47. Delivering Happiness Tony Hsieh CEO – Zappos.com, Inc. www.deliveringhappinessbook.com
  • 48.