(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
Marketing strategy for medical tourism
1. LOGO
Marketing Strategies of Medical Tourism
“combining medical excellence with luxury travel”
GAUKHAR KUSHKINBAYEVA 20121597
ABDULMAJID SANI 20122249
FARDOSA SHARIFF MOHAMED 20121551
OMAR ABDIKADIR ABULLAHI 20121120
2. Growth and the impact of medical tourism on hospitality
tourism
The privatization of the
medical industry.
Entrepreneurial
government support
Globalization and
improved communication
technology
Limitations of the Insurance Package Timely treatment and to
avoid long waiting lists at
home
Aging of the
population globally
3. Guarantee privacy and confidentiality Procedures that are not available
or illegal - country (IVF)
Geographical and cultural
proximity, medical
specializations, reputation and
portability
5. Major Industry Players
o Hospitals
-Public and Private
o Agents
-Medical Travel Facilitators
o Governments
o Travel industry
o Insurance (Emerging)
o Employers (Emerging)
o Buyers of healthcare
o Tour operators and hotels
6. Medical tourism and Hospitality industry
Hospitals have functionally integrated into the tourist industry such as hotels, travel
agencies, restaurants, transport and recreation.
o Hotel Groups, such as the ITC-Welcome Group in India- the patient and the
provider.
o Travel Agencies, such as Commonwealth Travel in Singapore- tour plans and
organize logistics for health travelers.
o Medical Travel Planners such as MedRetreat, Planet Hospital, Global Choice
Healthcare, and Bridge Health International, act as patient representatives in
finding treatment abroad.
o Provider Groups, such as Bumrungrad in Thailand and Apollo in India, dünyagöz
have dedicated clinical programs solely for international patients.
o
7. Company Logo
Impact of Medical Tourism
Social
Financial
Industrial
Host-nation-and
hospitality
Environmental
Business and hospitality sectors in an economy
The Medical Tourism has an impact on the hospitality and tourism industry. It can
influence
It’s impact on global healthcare can lead to innovation in healthcare
solution, enhancements in healthcare solutions, enhancements in the number of
healthcare professional, increased international standards in healthcare solutions and
emergence of supporting healthcare infrastructure for example a medical hotel
15. Transplant tourism
Transplant tourism refers to travel for organ transplantation that
involves organ trafficking and/or transplant commercialism.
Transplant tourism is distinguishable from other forms of
medical tourism because it involves a donor whose interests and
wellbeing must be considered just as importantly as the recipient
The medical resource used in transplant tourism is often an
exploited donor
medical tourism, has always been surrounded with controversy
regarding the source of organs, donor’s care after
transplantation, and recipient outcome
30. Company Logo
Diagram
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31. Company Logo
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