2. If you are looking for ways to promote your website, than
web directories should definitely be considered a big part
of your promotional plan. Web directories provide web
visitors with a one- stop destination on the web to find the
information they are looking for. Further, in using web
directories, you can increase the visibility of your website
and derive myriad benefits offered by web directories.
3.
4. 1. Some webmasters might wonder why they should
bother to submit to web directories when 80% of all
website traffic comes from search engines. The answer is
simple when you consider the following: what about the
other 20%? When you are attempting to maximize the
traffic that comes to your website, every little bit of
promotion helps and web directories can help you gain a
big chuck of that 20% of web traffic you have been missing
out on.
5. 2. Did you know that a key factor in the ranking algorithm
of search engines is link popularity? By using web
directories you will be creating more links that point
directly to your site and the higher your ranking becomes
in various search engines across the Internet. Further,
everyone knows that a higher search engine ranking is
equivalent to easier accessibility and easier accessibility
equals more traffic for your website.
6.
7. 4. Links that are created within web directories are votes
for a site and they use your keywords within your
hyperlinks to associate your link with certain key phrases.
As such, the keywords you select are extremely important
because they determine how often your links will be
pulled up whenever a key phrase is associated with your
created links. Therefore, It is a good idea to research the
most popular keywords associated with your website
theme before submitting your website to various web
directories: the most popular keywords can make all of the
difference in the world.
8.
9. 6. The second consideration you must keep in mind when
submitting to web directories is that when you are
submitting your hyperlinks, you will derive the most
benefit from submitting to directory pages that have a
comparable theme to your website. For instance, if you
have a website that is based on credit cards you will find
that you get more web traffic from a web directory page
that focuses on credit cards. Thus, when searching for web
directories, look for web directories with topics that
parallel the central focus of your website.
10.
11. 8. In order to be successfully listed in any web directory,
you will need to conform to the terms and conditions of
the directory. Typically, web directories list a series of
specific listing regulations that you must adhere to and it
would pay for you to adhere to them. In addition, to
improve the chances of your listing being accepted you
should try to avoid promotional language and you should
choose a category that is as close to your website theme
as possible.
12.
13. 10. In the end, web directories are a valuable part of your
web promotional program and should not be overlooked
in terms of their value. Along with the use of search
engines, and article databases, a Webmaster will be
pleasantly surprised at the free advertising available on
the Internet. Finally, the increase in web traffic that
webmasters will reap is truly astonishing indeed.