![Wichtige TrendsVorschau MobilerDatenverkehrwirdsteigen, um 4,000 % bis 2014 MehrBenutzerwerdenmitmobilenEngerĂ€ten ins Internet gehen, anstellemitdem PC [ bis 2014] Morgan Stanley 41 % der befragtenRetailkunden sagen, PersonalisierungfĂŒhrtzuhöhererKundenzufriedenheit, höherenBestellsummenund mehrKundentreue. Aberdeen 60% aller Online Besuchererwarten, daĂSieĂŒberihreVorliebenfĂŒrProdukteBescheidwissen, ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 3. ForresterIn Behavioral Targeting werden die Investitionensteigenum 468 percent in USA bis 2012 Sales & Marketing Magazine EineguteKundenerfahrungfĂŒhrtdazu, daĂKundenwiederkommen und SiealsAnbieterweiterempfelhlen. Top business driver : 41% of businesses surveyed Improve Customer Experience Forrester Anwender von Location Based Serviceswerden global ansteigen auf mehrals 526 Millionenbis 2012 Mobile Advertising wirderwartungsgemĂ€Ăsteigen von $530.2 million (2008) auf $7.5 billion in 2012. Gartner Best-in-Class Organisationenerhöhenihr Budget fĂŒrmehrpersonalisiertesCross-selling, up-selling und WiederholungskĂ€ufe in 2010 Aberdeen Everywhere Anytime Any Channel Relevancy Drives Conversion Engage The Audience
- 4. About SDL ENGAGE Publically traded on London Stock Exchange 50 offices across 30 countries Nearly 700 customers in 5 continents 12+ years of WCM experience Highest Analyst rating for WCM 24/7 Support Centers in Netherlands, Belgium,US and Japan Web Content Management eCommerce Structured Content Language Services Language Technologies CONNECT
- 5. ERA Web 1.0 ? ? Content
- 6. Heute: Kundenerfahrung Search DAM WCM Archiving CRM Analytics DocumentOutput Mgmt Applications
- 7. Visitor Aware InteractionBringtalleszusammen: Visitor Intelligence Gateway Ambient Data Framework Your Ecosystem Visitor Aware Interaction CRM Social Geo location Ambient Knowledge Gather Information Leverage Eco System Utilize in all channels Transactions Behavior Any 3rd party Environment CRM System Support System Analytics System
- 8. WartungsmöglichkeitalsSchlĂŒsselfaktorAutomatisiertePersonalisierungbringtEffizienz in Zeit Page based systems +340% Productivity +569% Productivity 10 x Faster time to market Effort No. of personalized pages Copyright © 2010 SDL, Inc
- 9. Toys R Us Counts OnMaximize Promotions âWe automatically select the best items to display on all our pages. Saving us the manual labor we now use our time to fine tune our rising success.â INCREASED: Cross Sales + 250% Same Customer Sales + 25% Conversion + 40% Leading International Toy Reseller
- 10. Die GrundlagenEffizienz des Contents Globalisierung/Lokalisierung Re-use assets Inherit applications Multi-Channel Localization End to End Translation
- 11. Kontaktdaten Simone Zahn | Business Development Executive D/A/CH |SDL| Web Content Management Solutions |(t) +49 711 78060 287|(m) +49 176 320 21073Â |email: szahn@sdl.com | www.sdl.com
- 12. Engage The Audience Everywhere, Anytime, Any Channel Relevancy Driven Conversion
- 14. Emirates Maximizes Conversion Globally with SDL âOur WCM efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publicationsâ 80 Web Sites including : Chinese, Japanese and Arabic (*double-byte characters) 15 Different Brands Accelerated Time to Market Simultaneously across multiple brands and channels Maximized Cross-Sell Automated Promotions based on unfulfilled capacity
- 15. KLM â Royal Dutch AirlinesDrives Customer Engagement with SDL Central Brand Control But Local Flexibility Speed To Market Low Cost Per Channel Significant Cost Reductions Maximizing Campaigns âWe only need to develop our campaigns and promotions onceâ âWe roll-out marketing campaigns and sales promotions to more than sixty countries â in the local language â in just a few daysâ
- 16. HP reduced content globalization costs by $100 million over 5 years â140+ Billion page views per year Gilbane Research 2009
- 17. â We needed to develop more than 30 regional multilingual sites âŠSDL Tridion has helped us achieve our goals via its unique BluePrinting technology,ââ Mike Simon, Senior VP Corporate Communications , Emirates Group
- 18. âThe number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.â Christoph Oberli VP eCommerce & Interactive Mandarin Oriental Hotel Group
- 19. âWe roll-out marketing campaigns and sales promotions to more than sixty countries â in the local language â in just a few daysâ Alexander Mul, E-marketing Director at KLM
Hinweis der Redaktion
- Analystenwie Forrester, Gartner, Aberdeen Group und Morgan Stanley untersuchenlaufendrelevanteFaktoren und Entwicklungstendenzen, die in ZukunftfĂŒrUnternehmenfĂŒrderenentsprechende Online Marketing Strategiewichtigsind. SiefĂŒhrendazuregelmĂ€ssigBefragungbeiallenBeteiligtendurch. Ob IhrInteressentbereitist, IhreWebseitewiederzubesuchenoderwiederzukaufen, hĂ€ngt von seiner Erfahrung ab. Was isteineguteErfahrung? EineguteErfahrungist, wennerimmersofort die fĂŒrihnrelevantenInhalteerhĂ€lt. ErwirdSieauchnurbeieinergutenErfahrungweiterempfehlen. 60% der Online Kundenmöchten, dass der AnbieterIhreInteressen online kennt. Sieerwarten auf der WebseitealsNeukundeoderBestandskundeerkanntzuwerden. DesweiterenmöchtenSiesofortmit den richtigen, fĂŒrSieinteressantenInhalten der Webseiteangesprochenwerden. (Beispiel Amazon) 41% der befragtenFirmen von Forrester investieren in dieseLösungen. SDL hat auch dies mit der Software SmartTarget in Tridion umgesetzt (Echtzeittargeting) Der mobile DatenverkehrtwirdbisimJahr 2014 um 4000%!!! Steigen, immermehrMenschenwerdenvielmehrmiteinemmobilenEndgerĂ€t ins Internet gehen, anstellemiteinem PC. Oder schauenSie auf die Zahlenrund um mobile Werbung: laut Gartner steigt der Anteil von 530,2 Millionen $ in 2008 auf 7,5 Billionen $ in 2012!
- EMEA Version
- Your maintenance overheads and really boosts your productivity.You see with page based systems, you will typically have to amend every page which uses personalization and targeting techniques if you want to make side-wide changes. With component based systems however, you only define which regions of pages should be delivered in a dynamic and targeted fashion and then manage all personalization and campaigns centrally from one dashboard.That means, that you can for instance change your top offers / messages with only one step in case of a compelling event! That is a huge cost benefit â not to mention the time to market ! [examples of this could be: Flooding in a region causes the requests for house insurance to go up very quickly and you want to offer a promotion quickly for only a day or two. Or: Volcano Eruption means you need urgent updates for travelers across all your pages etc pp)
- Toys"R"Us, Inc. (includes Babies"R"Us) is the world's leading dedicated toy and baby products retailer(if you have kids, you know this store maybe all too well)Their objective was to drive business in a very tough market space â SDLâs Answer, no problemSDL helped enable their ecommerce team to Increase Conversion 40%, drive Cross Sales up 250%, Maximize Same Customer Sales another 25%This example epitomizes what I have been saying â Our Targeting, Profiling and Personalization is industrial strength born from serving the most demanding space for TPPThis was not developed as an after thought or a nice to have â this solution is this powerful because to retailers conversion is a matter of lifeToys R us:Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 849 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it owns and operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City.
- Components stored in this repository can be published to multiple publications and in all channels. All components in each publication remain linked to the âparentâ component in the repository. This unique inheritance means if the central component is updated, SDL Tridion automatically updates all your pages where this component is used.Technical functionality of applications is as well stored in the central repository and can be used across publications and channels. Re-use of component and the BluePrinting functionality allows organizations to save costs and reduce the time-to-market significantly.Publications can be localized and translated to the native language to adapt to the local expectations and culture. When a publication is localized the author will receive a notification when the âparentâ publication changed.As part of SDL we offer translation services which can be embedded in the workflow of SDL Tridion.
- ââSDL Tridion efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications,ââ says Mike Simon, Senior VP of Corporate Communications of Emirates Group. The big challenge was keeping the content updated and the branding consistent. SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,ââ says Simon. Emirates required their regional offices worldwide to be capable of updating their own content while simultaneously maintaining a level of centralized control over the content and publishing process. There was also a need to empower non-technical/ business users to take ownership of their content. Emirates have already created around 60 regional sites including Chinese, Japanese and Arabic of emirates.com.
- âBy using SDL Tridion our international online marketing and sales have become much more efficient,â says Alexander Mul, e-marketing Director at KLM. âNow we roll-out marketing campaigns and sales promotions to more than sixty countries â in the local language â in just a few days. We only need to develop our campaigns and promotions once, which is a huge benefit, as it saves us time and money.â âCentral content management, while allowing a controlled degree of localization, results in huge cost reductions,â says JannekeGokemeijer, Manager Content and Usability at KLM. system.âOverall, KLMâs experience of implementing SDL Tridion is that the cost per online sales channel remains low even while the complexity and size of the hierarchy continues to grow,â continues JannekeGokemeijer, Manager Content and Usability at KLM. âWe are constantly looking for ways to manage our online sales channels in the most cost-effective way,â says Bart Vos, Vice President e-business at KLM. âContent management is one of the major cost drivers. Centrally, we only need to create and manage a few âBluePrintâ sites â one for each of our six standard languages â and then replicate that information across all relevant sites. In countries where several languages are spoken, SDL Tridion BluePrint technology handles the conversion with ease.â
- The scale and scope of HP is sometimes hard to grasp â arguably the world most successful manufacturer of computer related products â HP is redefining the term âgoing globalâBy using SDL they have experienced major reductions in cost Accelerated time to market And a strategic platform that enables the delivery of there strategy for decades to come
- ââSDL Tridion efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications,ââ says Mike Simon, Senior VP of Corporate Communications of Emirates Group. The big challenge was keeping the content updated and the branding consistent. SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,ââ says Simon. Emirates required their regional offices worldwide to be capable of updating their own content while simultaneously maintaining a level of centralized control over the content and publishing process. There was also a need to empower non-technical/ business users to take ownership of their content. Emirates have already created around 60 regional sites including Chinese, Japanese and Arabic of emirates.com.
- âOur new mobile website has proven successful on several levels,â Oberli continued. âWeâve extended our reach and offered our guests yet another convenient, easy-to-use method to interact with us. Secondly, we have already received compliments from our guests about how smoothly the mobile site works and how quickly it performs. Thirdly, the number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.â âWe saw an opportunity to cost-effectively deliver an effortless mobile browsing experience, while at the same time ensuring the level of elegance and specialized service that Mandarin Oriental Hotel Groupâs guests have come to expect,â says Oberli. As an added benefit, Mandarin Orientalâs content owners can now enter content once, and easily re-use it on the feature-rich mobile site, significantly reducing operational costs and speeding content changes. â[with] explosive growth in online adoption, weâve seen a fundamental shift in the way consumers interact with travel brands,â says Oberli.
- Now we roll-out marketing campaigns and sales promotions to more than sixty countries â in the local language â in just a few days. Alexander Mul E-marketing Director at KLM âBy using SDL Tridion our international online marketing and sales have become much more efficient,â says Alexander Mul, e-marketing Director at KLM. âNow we roll-out marketing campaigns and sales promotions to more than sixty countries â in the local language â in just a few days. We only need to develop our campaigns and promotions once, which is a huge benefit, as it saves us time and money.â âCentral content management, while allowing a controlled degree of localization, results in huge cost reductions,â says JannekeGokemeijer, Manager Content and Usability at KLM. system.âOverall, KLMâs experience of implementing SDL Tridion is that the cost per online sales channel remains low even while the complexity and size of the hierarchy continues to grow,â continues JannekeGokemeijer, Manager Content and Usability at KLM. âWe are constantly looking for ways to manage our online sales channels in the most cost-effective way,â says Bart Vos, Vice President e-business at KLM. âContent management is one of the major cost drivers. Centrally, we only need to create and manage a few âBluePrintâ sites â one for each of our six standard languages â and then replicate that information across all relevant sites. In countries where several languages are spoken, SDL Tridion BluePrint technology handles the conversion with ease.â