Assessing your online presence Filling out your Google+ Profile Pursuing Authorship listing in Google Searches Why blog? Linking your blog to Google Analytics Determining your next steps

1. Linking Search and Social
Dr. Debra Zahay Blatz
3/26/2013
Part 1 in Creating Your Social Media
Plan

2. Linking Search and Social Agenda
• Assessing your online presence
• Filling out your Google+ Profile
• Pursuing Authorship listing in Google Searches
• Why blog?
• Linking your blog to Google Analytics
• Determining your next steps

3. Who are you online?

4. Step 1. to Authorship in Search in Blogger and Wordpress. In G+, under Settings, Account, go
to the Right and Edit Profile, then Links. Put in everywhere you have a profile or contribute.

5. Now you will have a complete list of your social media profile

6. Step 2. Verify Your email address
https://plus.google.com/authorship (works best if on
same domain as content).

7. SAMPLE
By FIRSTNAME LASTNAME.<br />
You can find <a href="http://LINKTOYOURWEBSITE"> FIRSTNAME </a> on <a
href="https://plus.google.com/u/0/YOURGOOGLEPLUSPROFILEID?rel=author"
rel="author" target="_blank">Google+</a> and <a
href="http://www.twitter.com/YOURTWITTERID" target="_blank">Twitter</a> as
well as <a href="http://www.linkedin.com/in/YOURLINKEDINID">LinkedIn</a>.
ANOTHER SAMPLE AUTHOR BOX
Andy Crestodina is the Strategic Director of Orbit Media, a <a
href=”http://www.orbitmedia.com”>web design company</a> in Chicago. You can
find Andy on <a title="Author: Andy Crestodina on Google+" rel="author"
href="https://plus.google.com/1734272729328712178697?rel=author"
target="_blank">Google+</a> and <a title="Andy Crestodina on Twitter"
href="http://www.twitter.com/crestodina" target="_blank">Twitter</a>.
http://www.orbitmedia.com/blog/google-authorship-author-stats
Step 3. Insert CODE TO ESTABLISH AUTHORSHIP IN Google Searches: Your name
and picture, your Google+ Circles and profile link will be there. Easiest way is to post
at the end of each blog post. Need to upgrade to do so in Word Press. You also
need to make sure that you have filled out your Google Profile completely.

8. Why Blog?

9. Here’s what the blog looks like:

10. Step 4. Verify using Structured Data Testing Tool
http://www.google.com/webmasters/tools/richsnippets

11. My blog posts now come up and show
that I am the Author, how many circles
am in and how to find out more I have
written.

12. Since I Share in G+
also, that also shows
up, but not with the
Authorship Info

13. Linking your blog to Analytics: Under Admin
tab in Analytics, add a web property

14. Tracking Code Appears under Tracking
Info

15. Now I can track my blog in
Analytics, just like AdWords Campaigns

16. I can also track analytics on the blog in Blogger

17. Code can be inserted in any web page;
In Blogger, just add the UA-Code
under Blog Settings, Other

18. Questions: Contact Debra Zahay-
Blatz
debrazb22@gmail.com
630-300-8838