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What is Mobile Marketing? Zac Jacobs Oct 09
 
4 Billion number of mobile users worldwide
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Why a Mobile Site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Consumer ,[object Object],[object Object],[object Object],Source: Insight Express. Consumer Portrait 2009
Attention! 6 Ads = 17%  1 Ad = 100%
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Mobile Ad Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Advertising Options Web/ Display Messaging Paid Search Video Voice In Game  Apps Branding √ √ √ √ √ Drive  to Mobile Site √ √ √ √ √ √ Click To Call √ √ √ √ Consumer Engagement √ √ √ Lead Gen √ √ √ √ Direct Sales √ √ √
Location, Location Best Buy demo
Apps ,[object Object],[object Object],[object Object],[object Object]
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Serious Business “ We don’t have normal marketers just doing online ads, or just putting our TV ads online,” Jensen said. “For example, we have a whole department at our headquarters in Germany just doing digital marketing.”
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What Is Mobile Advertising?

  • 1. What is Mobile Marketing? Zac Jacobs Oct 09
  • 2.  
  • 3. 4 Billion number of mobile users worldwide
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Attention! 6 Ads = 17% 1 Ad = 100%
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Mobile Advertising Options Web/ Display Messaging Paid Search Video Voice In Game Apps Branding √ √ √ √ √ Drive to Mobile Site √ √ √ √ √ √ Click To Call √ √ √ √ Consumer Engagement √ √ √ Lead Gen √ √ √ √ Direct Sales √ √ √
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Serious Business “ We don’t have normal marketers just doing online ads, or just putting our TV ads online,” Jensen said. “For example, we have a whole department at our headquarters in Germany just doing digital marketing.”
  • 24.
  • 25.

Hinweis der Redaktion

  1. 70% of households do not have web at home