16. Mobile Advertising Options Web/ Display Messaging Paid Search Video Voice In Game Apps Branding √ √ √ √ √ Drive to Mobile Site √ √ √ √ √ √ Click To Call √ √ √ √ Consumer Engagement √ √ √ Lead Gen √ √ √ √ Direct Sales √ √ √
23. Serious Business “ We don’t have normal marketers just doing online ads, or just putting our TV ads online,” Jensen said. “For example, we have a whole department at our headquarters in Germany just doing digital marketing.”