the_secret_life_of_on_site_search_exposed-marc_cull.ppt
•Download as PPT, PDF•
0 likes•666 views
![Topic ,[object Object],[object Object],CafePress Search](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (7)
Similar to the_secret_life_of_on_site_search_exposed-marc_cull.ppt
Similar to the_secret_life_of_on_site_search_exposed-marc_cull.ppt (20)
More from zachbrowne
More from zachbrowne (20)
the_secret_life_of_on_site_search_exposed-marc_cull.ppt
- 1. CafePress Search Notes from the Field PubCon 2008 Marc Cull Sr. Engineering Mgr Core Business Technology
- 4. Location, … CafePress Search: Scale
- 5. Location, … CafePress Search: Scale
- 14. Squint CafePress Search: Scale 1.2M inches The circumference of the horizon
- 15. 1” CafePress Search: Scale
- 16. And… CafePress Search: Scale 188M 1/16 Inches The circumference of the horizon
- 17. Some perspective CafePress Search: Scale
- 18. Thin CafePress Search: Scale
- 19. Aggregate or segment CafePress Search
- 22. Embrace the CafePress Search Tail
- 23. CafePress Search
- 24. CafePress Search
- 25. Integration strategy one CafePress Search
- 27. All roads lead to… CafePress Search
- 28. Except when they don’t… CafePress Search
- 29. Except when they don’t… CafePress Search
Editor's Notes
- Be at the center, one step from everything.
- Be at the center, one step from everything.
- Obama, barack obama, twilight
- 12%
- Obama, barack obama, twilight
- A six foot person sees a horizon 3 miles away.
- The number of unique search terms we get is like an entire horizon filled with these monkeys.
- The number of reasonable catalog pages is like a horizon filled with pennies turned sideways.
- Remember the pennies. Your instincts will lead you astray.
- Cheap.
- Natural and paid search….
- … lead to on-site search…
- … most of the time
- Natural search leads to product page