seo_design_and_organic-lyndsay_walker_blahut.ppt

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This document provides guidance on creating an SEO design plan and using checklists to optimize web pages for search engines. It recommends identifying stakeholders, benchmarking current SEO success, and creating a general timeline. It then outlines specific items to check on each page, including title tags, meta tags, header use, images, links, and duplicate content. Checklists can log changes made and track targeted keywords. The overall goals are to take an inventory of pages, research keywords, and verify pages are properly accessible to search engines and users.

Technologie Design

SEO Design & Organic Site Structure Lyndsay Walker Blahut SEO Specialist [email_address]

Where do I start? ,[object Object],[object Object],[object Object],[object Object]

Your SEO Design Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Use a Checklist... ,[object Object],[object Object],[object Object]

Checklist – Basic Information ,[object Object],[object Object],[object Object],[object Object],[object Object]

Checklist – The Title Tag ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Checklist – The Meta Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Checklist – Use of Header Tags ,[object Object],[object Object],[object Object],[object Object]

Checklist - Flash ,[object Object],[object Object],[object Object]

Checklist - Images ,[object Object],[object Object]

Checklist – Site Maps ,[object Object],[object Object]

Checklist – Robots.txt ,[object Object],[object Object]

Checklist - Links ,[object Object],[object Object],[object Object]

Checklist – Duplicate Content ,[object Object],[object Object]

Other Tips ,[object Object],[object Object],[object Object],[object Object]

Thank you! Lyndsay Walker Blahut SEO Specialist [email_address]

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seo_design_and_organic-lyndsay_walker_blahut.ppt

1. SEO Design & Organic Site Structure Lyndsay Walker Blahut SEO Specialist [email_address]

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17. Thank you! Lyndsay Walker Blahut SEO Specialist [email_address]