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Information Architecture Design Mistakes You Can’t Afford To Make Presented by: Ted Ulle (tedster) Administrator – WebmasterWorld Senior Search Analyst – Converseon Senior Editor – Search Engine Marketing Journal
Mega-Menu Problems Mouseover Indigestion … and similar disasters
A Website Is NOT An Application
How’s That? ,[object Object],[object Object],[object Object]
How Do You Treat Guests At Your Dinner Party?
You Offer Prepared Courses
A Mouseover Menu Is More Like “ Everybody Raid the Fridge!”
It’s Behind The Meatloaf! ,[object Object],[object Object]
I nformation A rchitecture ,[object Object],[object Object],[object Object],article article K n o w l e d g e access
IA Resources ,[object Object],[object Object],[object Object]
Search Engine Signals ,[object Object],[object Object],[object Object]
case study: 1800 page domain, 10 years old, PR6 home page Switch from hover to inverted “L”
If you’re still not convinced…. Run some analytics on home page links
The Mega Menu Long lists of links – worried about PR circulation – obsessed about the “3-click” rule – confused about your own offering Nothing is hidden – only advantage (?) beyond a hover menu Too many choices = No choice at all
If you’re still not convinced…. Try click tracking your home page links
Don’t Throw It All In The Blend-Tec

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information_architecture_design_mistake-ted_ulle.ppt

  • 1. Information Architecture Design Mistakes You Can’t Afford To Make Presented by: Ted Ulle (tedster) Administrator – WebmasterWorld Senior Search Analyst – Converseon Senior Editor – Search Engine Marketing Journal
  • 2. Mega-Menu Problems Mouseover Indigestion … and similar disasters
  • 3. A Website Is NOT An Application
  • 4.
  • 5. How Do You Treat Guests At Your Dinner Party?
  • 7. A Mouseover Menu Is More Like “ Everybody Raid the Fridge!”
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. case study: 1800 page domain, 10 years old, PR6 home page Switch from hover to inverted “L”
  • 13. If you’re still not convinced…. Run some analytics on home page links
  • 14. The Mega Menu Long lists of links – worried about PR circulation – obsessed about the “3-click” rule – confused about your own offering Nothing is hidden – only advantage (?) beyond a hover menu Too many choices = No choice at all
  • 15. If you’re still not convinced…. Try click tracking your home page links
  • 16. Don’t Throw It All In The Blend-Tec