2. Apple and its beginnings Apple Computer, Inc., a U.S. information technology company was founded in 1976 by Steve Jobs and Steve Wozniak.Steve Wozniak (21 years) and Steve Jobs (16 years) met in 1971 when a mutual friend introduced them. Wozniak liked electronics. At thirteen years he received a scientific prize for building his own machine to subtract and add.
3. Steve Wozniak and Steve Jobs Apple Computer, Inc., a U.S. information technology company , founded in 1976 by Steve Jobs and Steve Wozniak.
4. In 1976 they established the company in Jobs' garage. They produced the first machine, the Apple I, and was sold at a price of $ 666.00 In 1979 they released for Apple II and in 1980 went on sale Apple III. On December 12, 1980, Apple entered the Stock Market, only some of the employees had shares in the company became millionaires that when the shares were sold at 22 dollars apiece.
5. In 1981 a plane crash left Wozniak seriously injured, and when he recovered would not return to work, but enjoy the money earned in previous years. Through the years Apple has seen a spectacular renaissance, not only for the design of its new range of computers, but also because it has been able to get continuous benefits from sales of the iMac, which is especially valuable in times of crisis as the sector has experienced in recent years.
7. Brand The significance of the mark is as follows. The name starts with A, so it’s up in many catalogs. The logo is easy to remember, as the Apple good feelings because it is not controversial and is associated with health. The company projects a humanistic culture and a strong ethic business, support good causes and community involvement The company has established an emotional connection with customers. It's like having a good friend. They have created a human relationship, beyond business, with clients.
9. Newton under the apple tree This drawing show Isaac Newton sitting under an apple tree reading a book. The name of the company Apple Computer Co., appeared on a waving flag that surrounded the scene, and the text read Newton ... a mind is always traveling through books.
10. The Multicolor These colors of the rainbow were added when it launched the Apple II, this is described as a symbol of lust, hope and anarchy. The bite is a symbol of knowledge acquisition, refers to the fruit of the tree of knowledge.
11. Today apple has become more refined. For 1999 and 2000 was declared officially dead multicolor logo and shortened the name of the company becoming just Apple.
12. Apple and the world of Music Created iTunes, an online store to download music with the combination of iPod.
13. iPod Is a digital music player with hard drive or flash memory.
14. New models of Apple Computers Domestic market-oriented iMac News Apple Model
15. This chart shows the growth that Apple has over the years in comparison with other brands on the market, such as HP, Dell, SONY, ACER, etc.
16. Conclusion Apple has had a solid structure of advertising, this has helped to have a clear vision of what they wanted to project on the market. Thanks to this, have managed to enjoy the recognition and good reputation among consumers. Apple has managed to be smart, bold and persuasive. The advertising is targeted at different genders and with a variety of products for consumers.
