Weitere ähnliche Inhalte Ähnlich wie Session 4 it architecture and competitive advantage Ähnlich wie Session 4 it architecture and competitive advantage (20) Mehr von Youngjin Yoo (20) Kürzlich hochgeladen (20) Session 4 it architecture and competitive advantage5. how do I align my
technology to my firm’s
strategy?
16. what dose IS do?
Accounting Finance Sales Human Production
Resources
MIS is the “glue” that ties
businesses together…
…and uses the technology that
makes business work.
21. a master plan that
provides a technology
vision for the company
22. more than IT architecture
“A digital nervous system requires a combination of
hardware and software; it's distinguished from a mere
network of computers by the accuracy, immediacy, and
richness of the information it brings to knowledge
workers and the insight and collaboration made possible
by the information.”
Bill Gates, Business @ The Speed of Thoughts
© copyright 2007, youngjin yoo
23. Scott McNealy on Gates
“He is right - I would be very nervous if my systems
were based on their (Microsoft’s) platforms
and products!”
© copyright 2007, youngjin yoo
32. Threat of
new entrants
Bargaining power Rivalry among Bargaining power
of suppliers existing competitors of buyers
Threat of substitute
products or services
40. Kathleen
Eisenhardt
it is about ability to
innovate
dynamic capability
hyper competition
42. how can you exploit IT
to build sustainable
competitive advantage?
65. Managerial
Technology Sustainable
Capabilities
(Efficiency) competitive
(Uniqueness) Advantage
© copyright 2007, youngjin yoo
66. IT + culture
IT + ownership structure
IT + access to capital
IT + operation excellence
IT + brand
IT + HR
74. Sustainable
Competitive
IT-enabled
Advantage
innovation
Time &
History
90. traditional view
Back-end Systems Executives &
Managers
A firm’s value chain
Suppliers
Transaction Systems
(ERP, MRP, TPS)
Customers
Enterprise
DB
© copyright 2005, youngjin yoo
102. stereo
system
amplifier speakers CD players radio tuner
112. network-centric view
(service oriented architecture) for
modular organizations
CRM
support
Service
Center
Sales
force
Call
ERP
Manufacturing
CRM infrastructure services
Distribution
Sales and
Financials
Resource
Human
RDBMS Middleware
EAI
Commerce Server
ERP infrastructure services
Shopping
Payment
Catalog
Cart
Application Server RDBMS
RDBMS
© copyright 2007, youngjin yoo
127. must be a part of
strategic decision-
making process
129. how do I really know if
IT is a strategic
resource in my firm?
132. is IS a part of corporate
G&A?
141. it is as strategic as it
gets when it comes to
information systems