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Cisco Case



             © copyright 2007, youngjin yoo
what dose IS do?

Accounting Finance   Sales    Human      Production
                             Resources


         MIS is the “glue” that ties
             businesses together…

    …and uses the technology that
           makes business work.



                                               © copyright 2007, youngjin yoo
IT architecture



                  © copyright 2007, youngjin yoo
shows how
hardware, software,
   database and
  network will be
    coordinated
                © copyright 2007, youngjin yoo
to achieve strategic
  goal of the firm


                 © copyright 2007, youngjin yoo
a master plan that
     provides a
technology vision for


                  © copyright 2007, youngjin yoo
more than IT architecture
   “A digital nervous system requires a
combination of hardware and software; it's
   distinguished from a mere network of
computers by the accuracy, immediacy, and
  richness of the information it brings to
  knowledge workers and the insight and
    collaboration made possible by the
               information.”

Bill Gates, Business @ The Speed of Thoughts

                                   © copyright 2007, youngjin yoo
Scott McNealy on Gates


“He is right - I would be very nervous if
               my systems
   were based on their (Microsoft’s)
                platforms
              and products!”



                                  © copyright 2007, youngjin yoo
also includes



                © copyright 2007, youngjin yoo
organizational
   control


                 © copyright 2007, youngjin yoo
funding model



                © copyright 2007, youngjin yoo
standardization



              © copyright 2007, youngjin yoo
particularly
 important for m-
form organizations


                © copyright 2007, youngjin yoo
everyone thinks
 “I am unique!”


              © copyright 2007, youngjin yoo
evolution of
corporate IT
architecture


               © copyright 2007, youngjin yoo
centralized



              © copyright 2007, youngjin yoo
decentralized



                © copyright 2007, youngjin yoo
hybrid



         © copyright 2007, youngjin yoo
traditional view
               Back-end Systems          Executives &
                                          Managers
              A firm’s value chain
Suppliers
              Transaction Systems
                (ERP, MRP, TPS)
                                         Customers


                   Enterprise
                      DB


                                     © copyright 2005, youngjin yoo
network-centric view
 (service oriented architecture)
                  CRM
                  support




                                 Service
 Center




                   Sales
                   force
  Call




                                                                                     ERP




                                                                     Manufacturing
CRM infrastructure services




                                                                                       Distribution
                                                                                       Sales and
                                                        Financials




                                                                                                           Resource
                                                                                                            Human
                                           Middleware
                 RDBMS

                                              EAI
            Commerce Server
                                                            ERP infrastructure services
                   Shopping



                                 Payment
  Catalog




                     Cart




            Application Server                                                  RDBMS


                 RDBMS

                                                                                           © copyright 2007, youngjin yoo
importance of
service oriented
  architecture


               © copyright 2007, youngjin yoo
© copyright 2007, youngjin yoo
modular
interoperable
   reusable
    flexible
   scalable
                © copyright 2007, youngjin yoo
standards
   common
infrastructure


                 © copyright 2007, youngjin yoo
SOA:
a technical
perspective


              © copyright 2007, youngjin yoo
© copyright 2007, youngjin yoo
SOA:
a business
perspective


              © copyright 2007, youngjin yoo
© copyright 2007, youngjin yoo
© copyright 2007, youngjin yoo
IT infrastructure is a
    strategic asset


                   © copyright 2007, youngjin yoo
more than a tool



               © copyright 2007, youngjin yoo
not utility



              © copyright 2007, youngjin yoo
no overhead



              © copyright 2007, youngjin yoo
“let’s just have ERP”
   wouldn’t work


                  © copyright 2007, youngjin yoo
it is a strategic
     decision


                    © copyright 2007, youngjin yoo
must be a part of
strategic decision-
  making process


                 © copyright 2007, youngjin yoo
aligning business
    goals to IT


               © copyright 2007, youngjin yoo
how do I really know
  if IT is a strategic
resource in my firm?


                   © copyright 2007, youngjin yoo
where is your CIO in
 your organization?


                 © copyright 2007, youngjin yoo
how is IT being
   funded?


              © copyright 2007, youngjin yoo
is IS a part of
corporate G&A?


               © copyright 2007, youngjin yoo
where is IS plan in
 your strategic
   planning?


                 © copyright 2007, youngjin yoo
who makes the
  decision?


            © copyright 2007, youngjin yoo
so, why should I
     care?


               © copyright 2007, youngjin yoo
accelerating
technology
innovations


               © copyright 2007, youngjin yoo
challenging long-
held assumptions


               © copyright 2007, youngjin yoo
new ways of
    organizing
relationship inside


                 © copyright 2007, youngjin yoo
new ways of
     organizing
relationship outside


                 © copyright 2007, youngjin yoo
agility and
innovations


               © copyright 2007, youngjin yoo
it is as strategic as it
 gets when it comes
     to information


                    © copyright 2007, youngjin yoo

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