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innovation by design
                                         Feb. 3 - 4, 2010




Friday, February 19, 2010
youngjin yoo
           http://youngjinyoo.com




Friday, February 19, 2010
introduction
                            attitude
                            context
                            methods
                            organize




Friday, February 19, 2010
innovation



Friday, February 19, 2010
information
                            infrastructure


Friday, February 19, 2010
ubiquitous information
                          environments


Friday, February 19, 2010
3 ideas

Friday, February 19, 2010
“If I had asked my customers
                                  what they wanted, they’d
                                   have said a faster horse”

                                               Henry Ford




Friday, February 19, 2010
performance

                                                               Disruptive
                                                 disruption   technology

                                      maturity



                                take-off


                            ferment   Sustaining
                                      technology
                                                                     time
Friday, February 19, 2010
how to spot the next curve in
   knowledge economy?




Friday, February 19, 2010
how do you

      create one?



Friday, February 19, 2010
looking for a
                            genus?


Friday, February 19, 2010
innovation is different from creativity
Friday, February 19, 2010
innovation is ...
                                systematic
                                organized
                                disciplined

Friday, February 19, 2010
“No problem can be solved
                            from the same level of
                            consciousness that created it.
                            We must learn to see the
                            world anew”
                                                     A Einstein




Friday, February 19, 2010
idea #1

                 design : attitude



Friday, February 19, 2010
what is design?



Friday, February 19, 2010
o d
                                  g o
                            what is design?



Friday, February 19, 2010
process & outcome



Friday, February 19, 2010
idea #2

                 design : methods



Friday, February 19, 2010
tools & methods



Friday, February 19, 2010
idea #3

                 design : organization



Friday, February 19, 2010
design is ...


                            organization
                                problem




Friday, February 19, 2010
behavioral & cultural DNA




Friday, February 19, 2010

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innovation by design - introduction