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Digital Innovation and Design
- 1. digital innovation and design: lessons learned from iPhone August 2, 2010 @ Academyhills, Tokyo, Japan
- 3. 1.0
- 4. what is the most famous innovation over the last few years?
- 6. since 2007... 40,000,000 iPhones 2,000,000,000 apps
- 7. 99.4% apps for iPhones
- 8. game changer
- 9. zero
- 10. 30%
- 11. 375% annual growth from 2008 to 2009
- 12. $15.7 billion in quarterly revenue
- 13. $1.83 billion quarterly net profit
- 14. 61% increase in sales
- 15. world largest “mobile device” manufacturer
- 16. There are many better phones. But none of them copied its success. Why?
- 19. 200,000
- 21. what is the secrete of its success?
- 22. it is NOT a phone
- 24. © copyright 2008, youngjin yoo
- 25. © copyright 2008, youngjin yoo
- 26. © copyright 2008, youngjin yoo
- 27. © copyright 2008, youngjin yoo
- 28. © copyright 2008, youngjin yoo
- 29. © copyright 2008, youngjin yoo
- 30. © copyright 2008, youngjin yoo
- 31. © copyright 2008, youngjin yoo
- 32. © copyright 2008, youngjin yoo
- 33. © copyright 2008, youngjin yoo
- 34. © copyright 2008, youngjin yoo
- 35. © copyright 2008, youngjin yoo
- 36. © copyright 2008, youngjin yoo
- 37. © copyright 2008, youngjin yoo
- 38. © copyright 2008, youngjin yoo
- 39. 2.0
- 40. microprocessor 1992 2008 $222 $.27
- 41. 1 gigabyte memory 1992 2008 $569 $.13
- 42. 1 giga byte transmission 1999 2008 $1,197 $130
- 43. digitization of tools and works
- 46. digitization of time & space
- 50. in all dimensions of human experiences
- 51. place things experiences people time
- 52. tight coalescence between digital and physical materiality
- 53. familiar images of computing
- 59. new images of computing experiences
- 64. © copyright 2009, youngjin yoo
- 65. © copyright 2009, youngjin yoo
- 66. © copyright 2009, youngjin yoo
- 69. “what used to fit in a building now fits in your pocket” -- Ray Kurzwell
- 70. Are you deliberately taking advantage of this change?
- 71. If you don’t, somebody else will.
- 72. The question is HOW?
- 73. 3.0
- 74. deep changes in the economy
- 75. CFO of the year
- 76. CFO magazine
- 77. 1998 - Scott Sullivan WorldCom
- 78. 1999 - Andrew Fastow Enron
- 79. 2000 - Mark Swartz Tyco
- 81. ethical issue?
- 85. making the same stuff better and cheaper is not enough
- 86. access to capital market is not as important
- 89. things actions
- 90. possession experience
- 92. OR AND
- 93. foreground background
- 94. noun verb
- 95. 2+2=4
- 96. 2x2=4
- 99. even if they look familiar
- 100. What are you selling? Starbucks vs. Dunkin’ Donuts
- 101. All bags are not created equal!
- 102. Mon Blanc vs. Bic There is Mont Blanc
- 103. and the rest...
- 104. 4.0
- 105. key strategic points
- 106. 1. meaning making
- 107. Blue Ocean
- 109. Red Mango
- 110. Nike’s competitor?
- 111. Nintendo
- 112. competition of ideas
- 113. the future of car?
- 116. urban transporter
- 117. ? how
- 118. ask right questions
- 119. looking for Tide Killer?
- 120. Q: why do you use Tide? A: to have clean clothes
- 121. Q: what do you mean by clean clothes?
- 123. no dirt
- 124. no dirt fresh smell
- 125. no dirt fresh smell soft fabric
- 126. no dirt clean color fresh smell soft fabric
- 127. no dirt clean color fresh smell ready for important meeting soft fabric
- 128. 2. from things to actions
- 129. from noun company to verb company
- 130. own your verb
- 131. are you a noun company or a verb company?
- 132. ? how
- 133. design for actions
- 134. How do you see?
- 136. signs? culture? why? patterns where & when people tools? meaning? actions
- 137. 3. embrace AND
- 139. creation of variance
- 140. ? how
- 141. study the contexts
- 142. follow people
- 144. personal archeology what is in your bag?
- 145. follow things follow people or things ... through the eyes of chopsticks
- 146. extreme users
- 147. who’s your customer?
- 148. 4. enable others
- 158. generative platform
- 159. harnessing the creative power of others
- 160. ? how
- 162. 5. identity
- 163. the history of the phone
- 170. © copyright 2008, youngjin yoo
- 171. © copyright 2008, youngjin yoo
- 174. what are you designing now?
- 175. NTT DoCoMo
- 176. phone 67% e-mail 100% web 67%
- 178. never ending journey
- 179. THANKS!
Editor's Notes
- Apple controls very small portion of software and hardware, mostly for digital copyright protection. all the design was outsourced -- even the choice of color and manufacturing. In fact, the entire MP3 circuit board was designed and manufactured by HK-based company.
- iPod, iTunes and iMac convergence picture here
- Pictures of new tides?
- Pictures of new tides?
- Pictures of new tides?
- Pictures of new tides?
- Pictures of new tides?