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Use Data Append To Expand The Information In Your Customer
Database
You may not realize the power you have by being able to apply data append services to your customer
database. As you know, your customer database is one of the most important resources for your business. It
helps you remain in contact with your current customers, strengthening your brand in their minds. It keeps
all of your leads, not only current customers, but anyone who has ever made an inquiry or shown in interest
in your products and services. This list gives you your greatest targets for any new products that you release.
However, the strength of your database can sometimes be diminished by old or incomplete data.
Incomplete data can be one of the most frustrating problems with a client database. In decades past,
incomplete data could mean that you would have the name and address of the customer, but not his phone
number. This meant that you were relegated to sending mailers and hoping for a response in lieu of the
much more effective and immediate method of making a telephone call. Moreover, unless you were very
motivated and had significant time resources, it could be difficult to update your database by using the
telephone book.
In modern times, the most important piece of information that is missing from client databases is the email
address. Emailing may not be as immediate as a phone call, but it has a lot more chance of success. It is also
much less resource intensive than either phone calling or mailing. In addition, emailing is the way customers
expect a modern company to communicate.
However, updating a client list for email addresses can be even more challenging than doing so for a phone
number. This is when a data append service can come into the picture and solve your problem. A data
appending service has a huge database of contacts, each with their own email address. Through a database
merging process, the contact names in your client list will key off the names in the appending database,
extract the associated email address, and add it to your database. In a single step, your database is updated
with this critical information.
The power of data appending does not stop there. The service database offers all sorts of useful information
for each one of their listings. One of the most useful for businesses is their demographic data. This has
become an important marketing focus as companies work to focus their efforts on that segment of the
populace most likely to need and want their products.
You may notice that many times when you register a product, there will be an optional section that requests
information about you such as your age, your ethnicity, your marriage status, your income, and other salient
data. This is the type of data that you can also append to the customers in your database.
For instance, take the example that you have just devised a new product that stabilizes television sets during
an earthquake. Using your appended database, you could filter those customers living in earthquake zones.
This would tend to strengthen your relationships with your customers, many of whom would appreciate
information about this kind of product. It would also keep your company from looking foolish by sending an
ad to one of your customers living in Kansas.
These are just some of the benefits that you can realize by taking advantage of data append services.
Document Tags: phone append, email append, phone number listing, lead collection, email
marketing, direct response marketing