Taking the Training Wheels off of Social Technology: Enterprise 2.0 Conference

Taking The Training Wheels
Off Social Software
The Shift From Sharing To Getting Work Done

June 2012

Alan Lepofsky Yvette Cameron
VP and Principal Analyst VP and Principal Analyst
@alanlepo @YvetteCameron

© 2010 - 2012 Constellation Research, Inc. All rights reserved.

We’re not promoting specific vendors

Why didn’t
they mention
me?

http://www.flickr.com/photos/jeffweston/2572155331

2

What We’re Going To Discuss Today

Sharing, Transparency, Di Getting Work Done
scovery Core Business Processes

SOCIAL
3

Enterprise Software Is Different

4

“We need a social
business strategy”

http://www.flickr.com/photos/renedepaula/4473232892/
http://www.flickr.com/photos/renedepaula/4473232892/

5

“We need a plan to
augment our
sales, marketing and
support processes to
meet customer
expectations.”

http://www.flickr.com/photos/neonman/2693639551

6

The Future Of Work
A confluence of trends are combining to improve the way people work

People Process
Moving beyond the org chart
Internal groups
“Social” is connecting Business &
External communities
People processes (CRM, HCM, etc.)
Work is more transparent
Recognition/Reputation is built in
New user experiences
Mobile Access Analytics / Big Data
Application Stores Cloud / In-Memory
Industry Standards

Technology
7


There Is Value In The Low Hanging Fruit

• Status updates
• Sharing links
• Asking questions
• Documentation
• Blogs
• Community

8
http://www.flickr.com/photos/iancarroll/4856006353/

Connect People With The Right…

You
Communities
Colleagues

Content
9

Increased Engagement - The New Verbs

10

But the goal is not
just sharing… it’s
Getting Work Done

11
http://www.flickr.com/photos/didmyself/6530389351

The New Mantra…

“Integrate social
into core business
processes”

Yes! But what does that really mean?

http://www.flickr.com/photos/gre/130267790/

12

Business Process

Unstructured Structured
Sales Human
• Status Updates Resources
• Sharing Marketing
Supply
• Q&A Chain
• Exception Handling
Engineering Support/
• Expertise Location Service
Learning

http://www.flickr.com/photos/generated/501445202 http://www.flickr.com/photos/kyknoord/5333012356

13

How Are “Social” Features Implemented?
Embedded Experiences Maturity Model

Examples:
experiences
Embedded

Level of interaction provided

3 4 1. Streams with links

2. Widgets or embed
code that can be added
to other sites/tools
to other systems
Provides links

3. Streams with actions
1 2 4. Social interactions accessible
inside other sites/tools/mobile
Variety of access methods
Services can be
integrated in it, or
Both
it can be integrated
in other services


Level 1

Stream Level Integration

Can help information
CRM reach a broad audience
Enables discussion
Typically just links, not
embedded objects
ERP Context is lost, as
comments are not part of
the system of record
Contributes to
HR information overload

http://www.flickr.com/photos/smithser/3870653508/

15

Level 2

Embedding Streams In Other Sites

• Intranet
• Blog
• Webpage

16

Level 3
SAP Business Intelligence & StreamWork

17

A Shift Is Taking Place

18

Integration Inside Core Business Applications

Does not broadcast to a large audience
Information is in context with task
No additional tool to use
Content is not mixed with other content
http://www.flickr.com/photos/atoach/6014917153/

19

Level 4
Ex: SAP CRM and StreamWork

20

Level 4

Integration With Invoicing

Collaboration + CRM + Task
Management + Invoicing

Video: https://www.youtube.com/watch?v=cDNl91C9NcI

21

Level 4

Collaboration In Context

22

Level 4

Redefining Customer Engagement Lifecycle

23

Level 4

Social Media Monitoring & CRM

24

Can It Happen in HCM?

• Recruiting
• Onboarding
• Performance & Alignment
• Learning & Development
• Coaching & Mentoring
• Recognition & Rewards
• Internal Mobility
• Workforce Planning &
Analytics

25

Talent Social Talent
Getting Work Done
Management Management
Attract & Acquire Develop & Mobilize
Oracle Taleo Emerald Sftw XPress HR Dovetail
Saba
Smashfly SumTotal
Identified HRSmart
ONBOARDING Topyx Outstart CAREER /
MeshHire Silkroad Cornerstone Bloomfire
Kenexa
Enwise n (Infor) LEARNING MOBILITY
Startuply RECRUITING Badgestack UpMo
Halogen iCIMS Zapoint
Blackboard
Talemetry Jobvite Lumesse Cornerstone
SuccessFactors
Jobs2Web (SuccessFactors)
HireHive
PageUp People SUCCESSION,
CSOD
SocializedHR
TALENT REVIEWS
Workday Oracle
Halogen Saba
Asana
Teamly Achievers
Zoho Podio Globoforce
Saba Ultimate
Peoplefluent
PROJECTS / TASKS 7Geese
Oracle
IBM/Trilogv Basecamp Workday
CoWorkers Saba
Prodictively WorkSimple
Kapta Systems
Small FEEDBACK,
Globoforce Improvements
Fellowstream GOALS Rypple (SFDC)
WorkSimple REWARDS,
Rypple (SFDC) Ultimate RECOGNITION
CubeVibe CubeVibe PERFORMANCE
Engage & Align Measure & Reward
Vendor inclusion in this listing does not necessarily equate to market leadership

26

Routes to Getting Work Done
Integrated
+
Niche/Native
+
+

+
Suite/Native

Vendor inclusion in this listing does not necessarily equate to market leadership

27

Native Social within Niche Solutions

28

Integrated with Social / Social Apps
+

+

29

Native Social Collaboration within the Suite

30

http://www.flickr.com/photos/didmyself/6530389351

31

Are you unsure of what to do next?

http://www.flickr.com/photos/theevilmightyf/2717934672

32

Social Task Management

33

Social Task Management

examples

Standalone Integrated Native
Personal Task Managers

Resource Management
+
Outliers like LiquidPlanner

+

+

Vendors listed does not necessarily equate to market leadership

34

Simple Task Assignments

35

Stand-alone Task Management

• Project/Milestones
• Assignments
• Commenting /
Liking / Sharing
• Repeats
• Dashboards /
Notification
• Templates
• Analytics

36

Integrated With Social Software

• Now more people
can see the
task, and
participate in the
events around it.

37

Core Platform Feature

• Integrated
directory (people
and groups)
• Link to pages/files
• No context
switching


Core Platform Feature

39

Resource Planning/Management Tools

40

What’s Next for Social Task Management?

HR: Finance:
Performance/ Invoicing/Payment
Recognition/Reward
http://www.flickr.com/photos/didmyself/6530389351 http://www.flickr.com/photos/teegardin/5737823348/

41

Where To Next?

http://www.flickr.com/photos/visualpanic/269
5165112

http://www.flickr.com/photos/visualpanic/2695165112

42

The Next Generation Marketing Experience

http://www.flickr.com/photos/pulpolux/335754959

43

Next Generation Commerce/Payments

http://www.flickr.com/photos/29487767@N02/3338900345/

44

Let’s Review

• “Sharing” and/or unstructured processes are a great
starting point for social features/benefits
• Its time to start using social in areas that provide more
value, such as the core business process that can help
people Get Work Done
• The way social features are implemented/integrated can
greatly influence their impact/success
• Social Task Management can help people Get Work Done

https://www.flickr.com/photos/aaronknox/5237937436

45

Taking the Training Wheels off of Social Technology: Enterprise 2.0 Conference

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Editor's Notes