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Content Strategy and Social Media

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Yu Yu Din
Yu Yu Din

The document discusses content strategy and social media marketing in the current economic recession. It provides tips for determining if social media is right for a company based on their target audience and goals. The key networks are analyzed and advice is given to create an engaging brand profile and interact with the community through listening and responding. The importance of a unified strategy across channels with a focus on quality over quantity is emphasized.

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Content Strategy & Social Media Yu Yu Din BarCamp Delhi 6 February 28, 2009 Management Development Institute
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  • 1. Content Strategy & Social Media Yu Yu Din BarCamp Delhi 6 February 28, 2009 Management Development Institute
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