Telecom operators face a tough changing industry landscape. They need to transform themselves from "a connection company" into "a content company".

1. THE FALL OF CONNECTION THE RISE OF CONTENT Winning the Social Media Game Presented by yuswohady 07042010

2. T H E C O N T E N T S WHY WHAT HOW TRANSFORM? THE DESTINATION? TO WIN?

3. WHY TRANSFORM?

4. MY TWEET, THIS MORNING follow me @yuswohady

5. "It is not the strongest that will survive, nor is it the most intelligent; but the one most adaptive to change" - Charles Darwin in Origin of the Species

6. THE END OFPRICE WAR

7. TREND OF TELECOM CONVERGENCE ... Forces from computer and media industries Telecom Industry (Communication) mobility 3G/Wireless Internet xDSL Wireline Wireless/Cellular Intranet/Internet ISDN PC-WAN PSTN Carrier class PC-LAN Computer Industry (Computer) PC/Servers desk top computing main frames electronic publishing andentertainment Media Industry (Content)

8. Cable modem/setup box ADSL TREND OF TELECOM CONVERGENCE ... It bring convergence to services and contents From mobile towireless Wireless M-Taiwan From fixed to wireless PC/WLAN Celluar/Wifi handsets Convergence to services and contents Voice Voice Mobile Fixed Data Data Mobile evolution from 2G to 3G Contents TV Broadcast 3G From analog to digital

9. Source: 2006 Capgemini VAS REVOLUTION ... Example in mobile consumer market Already in 2004 UK ringtone sales reached €174m, 216% more than the €80m spent on CD singles. Mobile Music & Ring Tones 3,75 million UK customers now buy over one million audiotracks and music videosper month RIM’s BlackBerry is increasingly challenged by new market entrants: Microsoft, Nokia, Motorola, etc. Mobile TV & Video Six months after launch, 50% of Orange France’s 3G userswere watching TV on their mobile Mobile E-Mail & Messaging Samsung presented 10 mega pixel cameraphone in March 2006 (SCH-B600) France Telecom targets EUR 400 million by 2008 purely from content services “Trendsetter” iPod goes mobile:Apple plans launch of iPhone

10. Bubble size correlates to 2009 data revenues Possible Winners Potential Stars MOBILE EMAIL & VIDEO ARE THE MOST PROMISING Market Potential of Consumer Data Services in Western Europe Monthly ARPU (2009)(€) Also Ran's Compound Annual Growth Rate % (2004-2009) Source: Credit Suisse First Boston, “European mobile data trends”, April 2005; Capgemini TME Strategy Lab analysis.

11. TRANSFORM!!! INDOSAT MUST BE A CONTENT COMPANY

12. LEARN FROM TELKOM

13. TRANSFORM!!!

14. THE WORLD IN YOUR HAND

15. BROADENING THE POND!!! T TELECOM I INFORMATION M MEDIA E EDUTAINMENT

16. LEARN FROM APPLE

17. WHAT THE DESTINATION?

18. THE 7 MASS MEDIA #1 Print (1500): Advertising, Subscription books, pamphlets, newspapers, music scores, magazines #2 Recordings (1900): Sound vinyl, tape, CD, DVD: music, software, videogames, movies #3 Cinema (1910): Multimedia, Pay per View silent, b/w sound, color, cinemascope: newsreels, movies #4 Radio (1920): Streaming, License AM, FM, stereo, digital: news, music, sports, drama #5 TV (1950): (no innovation!) b/w, color, cable/satellite, digital: news, drama, soaps, reality #6Internet(1995): interactive & search narrowband, broadband: email, search, browsing, downloading #7 Mobile (2000): pers./always-on/carried/payment 2G SMS, WAP, 2.5G, 3G: messaging, browsing

21. MOBILE CONTENT SUPPLY MODEL

22. THE RISE OF VAS Push to talk Call Management Services Video telephony Instant Messaging Location-based Services Mobile Commerce (Shopping, reservation, news , job hunting, money transfer, mobile brokerage) Mobile TV Mobile Advertising

23. THE WORLD IN YOUR HAND SMS MMS IM Television High quality audio Broadband Internet Email Banking Bill payment Shopping Gaming GPS

24. MOBILE SERVICES: TRANSPORTATION

25. i-MODE MOBILE SERVICES: TICKETING

26. i-MODE MOBILE SERVICES: SHOPPING

27. i-MODE MOBILE SERVICES: KEY/ID

28. CONVERGED SCENARIO

29. HOW TO WIN?

30. CUSTOMER BECOMES SOCIAL EVERYTHING BECOMES SOCIAL

31. CUSTOMER BECOMES SOCIAL

32. MARKETING BECOMES SOCIAL VERTICAL HORIZONTAL 1 to Many Many to Many COMPANY AS BROADCASTER COMPANY AS CONNECTOR

33. THE RISE OF COMMUNITY

34. EC = MC WHEN YOUR CUSTOMERS ARE COMMUNITY; YOU BECOME MEDIA COMPANY; THAT DELIVER RELEVANT CONTENT TO THEM

35. We Become Media “EVERY COMPANY IS MEDIA COMPANY” Tom Foremsky

37. The more MEMBERS you have the more CONTENT you will get.

39. Solis, B. (August 5, 2008). Introducing the conversation prism. Retrieved from http://www.briansolis.com/2008/08/introducing-conversation-prism/.

40. IMC 2.0 ABOVE THE LINE SOCIAL MEDIA LINE HORIZONTAL VERTICAL BELOW THE LINE

41. LET’S TALK Blog: www.yuswohady.com Twitter: @yuswohady