PR proposal compiled for Moving Box Studios in downtown Ithaca.

1. MOVINGBOXSTUDIOS
12/03/2010
Presented By: Yu-Chen (Jane) Chen, Gavin Cote, Mike Fillare, Jacob Godgart, Noah Roth, George Sitaras, Isabel Sprockel
suasionrelations

3. Table of Contents
Executive Summary............................................................................................................ 1
Situational Analysis .......................................................................................................... 2 - 7
Target Audiences ................................................................................................................. 8 - 9
Objectives .....................................................................................................................................10 -13
Day-to-Day...................................................................................................................................14 -16
Strategies ..................................................................................................................................14
Tactics ...........................................................................................................................................15 -16
National ............................................................................................................................................17 - 20
Strategies ...................................................................................................................................17
Tactics..............................................................................................................................................18 - 20
Measurement and Evaluation ...................................................................... 21
Timetable .......................................................................................................................................... 22
Budget.................................................................................................................................................. 23
About the Agency ........................................................................................................... 24 - 27
Appendix.......................................................................................................................................... 28 - 32

5. Executive Summary
Introduction
With our experience in various fields, we are
delighted to work with an innovative, edgy
and talented team at Moving Box Studios. We
have continuously developed positive and
long-lasting relationships with our clients -- a
tradition that we hope to continue with Moving
Box Studios. Our strategies and tactics strongly
reflect Moving Box and its publics’ needs. The
creativity of Moving Box Studios is invaluable
to current and emerging businesses locally and
nationally. This plan will enhance Moving Box’s
public image by focusing on connecting with the
consumer base.
suasionrelations
As an innovative PR agency, Suasion Relations understands the importance of
relationship-building, consumer needs and publicity. We have tailored a public relations
proposal and campaign to the interests and potential opportunities for Moving Box
Studios. Our goal is to enhance and expand the public opinion of Moving Box and
through our research, we have devised tactics that emphasize the values of the company.
Suasion Relations is the avant-garde of public relations. From varying backgrounds, we
utilized our experiences and different cultural influences to develop a creative, innovative
and effective campaign for Moving Box Studios as well as our other prestigious clients.
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6. Situational Analysis
SWOT Analysis
Strengths Weaknesses
> Creativity, uniqueness, edginess > Lack of awareness both locally and nationally
(client base is only local)
> Versatile and dynamic services
> Not generating enough buzz
> Customizable service to meet the needs of the clients
> Not enough resources to expand
> State of the art studio & equipment nationally and internationally
> Strong network within the Ithaca Community > Intercommunications
> Community Support > Ineffective slogan
> Participation at events in several cities such as LA and NYC > Lack of market research of their target audience
> Shortage of marketing and advertising (both local and
national)
> Strong internal brand identity, but it’s not conveyed to the
public
> Limited online presence
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7. Situational Analysis
SWOT Analysis
Opportunities Threats
> Connect with alumni network > Small companies in the area that specialize in similar services
as Moving Box Studios
> Adjust target clients
> Companies that are more established and well
> Spread awareness through a promotional contest known who target similar potential clients
> Reach out to Ithaca College for student interns to assist > Ithaca College student organizations who produce and edit
with the work load and build interning relationship their own material
> Be a speaker for career services as a publicity channel
> Utilize survey monkey as a market research technique
> Build relationships with established businesses in the Ithaca
area who have stable financial backgrounds
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8. Situational Analysis
Research Findings
We conducted two different stages of primary research within the
community to get a better understanding of Moving Box Studio’s business
environment and target audience.
Student Surveys
First, we surveyed students in the Ithaca community (both IC and Cornell) to
determine the current public awareness of Moving Box Studios. Through our
survey sample of nearly 100 respondents, our research showed that the
overwhelming majority (85.5%) of respondents have never heard of Moving
Box Studios. This result made it quite clear where the focus of our campaign
needed to begin. Of the respondents who have heard of Moving Box,
6 learned of the business via word-of-mouth. Moving Box’s social media
1%
presence also yielded some of the strongest results in the measurement of
awareness. Naturally, the majority of respondents were also unfamiliar with
the services of Moving Box. Of the ones who were familiar, they primarily
recognized Moving Box as a video editing business only.
One aspect of our research that we found encouraging was the interest
level in Moving Box’s tutoring services. 46% of respondents said they would
be interested in Photoshop tutoring sessions and 35% said the same for
FinalCut, both as supplemental learning opportunities to their school
educations. Complete survey results can be found in the appendix section of
the proposal.
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9. Situational Analysis
Research Findings
Business Surveys
Second, we surveyed local businesses about their history with multimedia services and their likelihood to seek out
Moving Box Studios for design services. These results were qualitative and helped us learn about the multimedia
business environment. We gathered information regarding whether or not businesses have created or have interest in
creating commercials, their decision making factors for creating multimedia products, and the companies they have used
to create the commercials. (Our complete business survey can be found in the appendix section of the proposal).
We interviewed local wineries, non-profit organizations, museums, and for-profit businesses. The results of our research
indicated that developing relationships with businesses in the community and increasing service awareness are key areas
of focus for Moving Box Studios.
Through our research we found that many local businesses have never considered the use of commercials for
promotion, primarily because they have not found it necessary. By establishing relationships with these businesses,
Moving Box Studios can propose the importance and benefits of creating media advertisements with Moving Box. We
also found that many businesses have not sought out services such as Moving Box’s because they did not believe they
could afford the services. Communicating a message of quality and affordability with potential clients will be imperative
for Moving Box Studios to generate new business. When informed of the services of Moving Box Studios, the majority
of participants admitted they were unfamiliar with the company, but stated they would definitely consider developing a
business relationship with Moving Box Studios if the price fit their budget. Overall, our research shows that there is great
potential for Moving Box to establish new business clients locally, but relationship development will be the main focus.
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10. Situational Analysis
Media Coverage
Ithaca Times
> Reporter, Joseph Murtagh, discusses the use of Moving Box Studios’ services for small businesses that need
multimedia, and delves further into the aspects of each service. The article also talks about the development of
Moving Box Studios and the high-tech equipment it houses. Lastly, the article reviews the company’s mission and
future goals.
The Ithacan
> Aaron Munzer, a senior writer, focuses on the Ithaca College Alumni’s purpose for starting the
business and their views on employment in the industry. He goes on to discuss specific projects
Moving Box Studios has created, such as its “Olympus Burger” animation and its documentaries
on Current TV. Lastly, Munzer reports on the process Moving Box Studios’ owners had gone
through to build the studio and all it encompasses.
DJ Dubble8
> This DJ features Moving Box Studios in his upcoming projects. Since 2006, he has been working on a
soundtrack for Joe Zohar’s film “Chalk Outlines”, expected to be completed within the next few years.
Moving Box Studios Blog
> The blog contains detailed descriptions of the company’s most recent work, including Chris Davison’s
audition video and the development of its videos from the 20th Annual Grassroots Festival of Music
and Dance.
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11. Situational Analysis
Competitors
Prizm Video Services (Cortland) LaVere Media Video and Photography Studio (Elmira)
Prizm Video Services is located in Corltand, NY. The company’s President,
Don, has 23+ years of experience in videography and video LaVere Media Video and Photography Studio is based in downtown
production. The majority of projects Prizm works on include marketing/ Elmira, NY. It is a full-service photo and video studio, with 20+ years
training videos, video transfer services, seminars & keynote speakers, of experience. LaVere provides video transfer services (film and video
to DVD), marketing communication services, weddings, graduations,
weddings and, various other events. Its clients include Cornell, United
among other services.
Way, SUNY Cortland, NY State, Cortland County, and more.
4U Video Internet Productions (Ithaca) Creative Video Productions (Endicott)
4uvideointernetproductions is located in
Ithaca, NY. This company specializes in
creating and managing an organization’s
YouTube Channel. In addition, it performs
social media marketing for an Creative Video Productions located in Endicott, NY has been
organizations and creates awareness serving the Binghamton, NY, upstate NY, and northeast PA areas for
through Facebook, Twitter, MySpace, over twenty years. It specializes in wedding videos, commercial,
Buzz, and YouTube. The company also corporate, and industrial training videos, editing services, DVD/CD
works closely with the Downtown duplications, film transfers, on location production, video depositions,
Ithaca Alliance. and full editing services.
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12. Target Audiences
Moving Box Studios offers a wide variety of versatile and dynamic media services. The quality of work is professional,
creative and edgy. However, one of the primary weaknesses of Moving Box Studios is a lack of effective
communication of its wide array of services between the company and its target markets.
Primary Audience
Moving Box Studios’ primary audience is local and regional businesses, organizations, and
institutions seeking multi-media services for commercials, promotions and brand enhancement.
Local Businesses Moving Box Studios can meet its primary target market’s needs with professional video, audio,
Institutions animation and design services. These businesses will provide Moving Box Studios with numerous
sustainable business opportunities. This audience represents a relatively untapped market for
Regional Businesses
Moving Box because in the past, these businesses have worked with other multi-media design
companies due to a lack of awareness of Moving Box Studios.
Secondary Audience
The secondary audience addresses Moving Box Studios’ “big picture”
goal and further sustainable business opportunities. Since Moving Box
National Businesses (NYC) Studios wishes to expand their business to a national level, national
Ithaca Community (wedding videos, family videos) businesses represent a secondary audience for Moving Box to reach
out to. National businesses remain a secondary audience because
Moving Box will still need to focus on local sustainable business
opportunities in order to cover remaining overhead costs.
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13. Target Audiences
Media Audiences
The media audience plays a critical role in this campaign. To
generate awareness of the company’s services and ultimately drive
revenue, the media audience is a direct channel for reaching
potential clients. Positioning Moving Box Studios in local print
publications will reach local business clients and positioning the
company in college publications will reach the vast network of
Ithaca College and Cornell University Alumni. These publications
will bring awareness to the services and capabilities of Moving Box
Studios to our primary and secondary audiences.
Ithaca Journal
WNYC (New York Public Radio)
The Ithacan
NPR Overall awareness of services within the
The Ithaca Times
97.3 Lite FM Ithaca community will help build a reputation
IC View
90.9 FM Binghamton’s Jazz and News Alternative that stands for community commitment, an
Fuse
93.5 FM Ithaca’s Real Rock Station important part of the organization’s philosophy.
WICB
95.9 FM Finger Lakes Community News and Information (Dundee, NY)
Cornell Daily Sun
1470 AM WTK Oldies
WVBR 93.5
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14. Project Tetris
Project Tetris is a public relations plan based on the
analogy of putting all the small pieces together to create one dynamic
image. We intend to use tactics (or Tetris game pieces) to create a
united front for Moving Box Studios nationally and locally.
The project focuses on three big Tetris pieces: Relationship-building,
Media Exposure and National Expansion. Through our research, we
found that building relationships with the local businesses is very
important to gain local awareness as well as a sense of brand loyalty
for Moving Box.
In addition to building relationships with community businesses, it is
crucial to increase media exposure as a bridge between the local
market and national market. More exposure means a greater online
presence, which leads to the third piece of the Tetris Project: expansion
into the national market.
In order to fully address Project Tetris in its entirety, we divided the
proposal into two parts: Day-To-Day and National. This division was
intended to give equal importance to projects in both categories.
Day-To-Day covers the local and regional business developments to
address overhead costs, while National describes a plan of action for
further national expansion. Ultimately, the two parts work hand-in-hand
to create one dynamic image of Moving Box Studios.
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15. Objectives
> To increase awareness and understanding of Moving Box Studios’
services among the Ithaca community
> To increase web traffic by 5%
> To increase revenue by 10%
> To increase reach by 5%
> To increase national presence through enhancing web exposure
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16. Objectives
Day-To-Day
> Establish relationship with Cornell
> Maintain communication with IC’s Alumni Hall and the Park School of
Communication on new Moving Box projects
> Reach out to established and growing businesses in Ithaca as well as the
Southern Tier region
> Employ a marketing intern to assist with business communication
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17. Objectives
National
> To create awareness and gain more business nationwide,
specifically target the New York City and Los Angeles areas
> To gain a greater web presence
> To build stronger, long-term relationships with potential clients
> To expand networking within the industry
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18. Day-To-Day
Strategies
> To utilize connection in Ithaca community to generate business
> To utilize online media (ie. The Ithacan) to generate awareness
> To utilize connection with two main stakeholders in community (Cornell and IC)
> To utilize student population for intern opportunities (esp. marketing, advertising)
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19. Day-To-Day
Tactics
Publicity Relationship-Building
> Signage - A sign indicating where Moving Box Studios is located will > Beginning a conversation - A continuous conversation with
help clients locate the studio. important stakeholders in Moving Box Studios’ business environment is a
crucial part of this PR plan. Continuing a conversation maintains a relation
> Street teams - A street team publicizing Moving Box Studios at ship, which will then become beneficial as it connects to not only
the various festivals in Ithaca will ensure a increase in reach to businesses opportunities for videography with the business, but it also opens up to
who have not heard of Moving Box Studios. Moving Box Studios will set their personal lives. It creates a web of connections, a crucial aspect in
up a tent to hand out flyers, play past work on a display screen and performing the tasks of relationship-building, contacting businesses and
provide a venue in which clients can gain knowledge of the studio. The updating them on new written proposals each month.
street team will also be walking around the festival handing out flyers.
> Film competitiion - A great way to get Moving Box’s name out
> Features in ICView, the Ithacan, the Ithaca Journal etc. - in the community is by sponsoring a film competition. This will be a screen
It is important to note that in order to have a feature written in the Ithacan play competition where aspiring screenwriters can submit their
or the Ithaca Journal, Moving Box Studios must provide something news screenplays to be judged by Moving Box along with other judges. The
worthy for the article. Therefore, it is necessary to pitch article ideas to winning script will be produced in the studios of Moving Box free of
these newspapers because they are not always aware of what projects charge. This script can be both animation as well as real-life videography.
Moving Box is pursuing. Overall, this will bring publicity to the company as well as integrate the
studio into the community. The completed film will be previewed at Moving
Box’s studio creating an opportunity to showcase the amazing
facilities that Moving Box has as well as its creative decor.
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20. Day-to-Day
Tactics (continued)
Relationship-Building (continued) Relationship-Building (continued)
> Business proposals - As mentioned previously, beginning a > Discounts - Although the idea of discounts is hard to bear,
conversation with multiple local businesses is crucial for relationship building. it is one of the best ways to ensure loyalty among customers. In
A successful and eye-catching way to maintain this is to be prepared and order to continuously cover overhead costs, a stable customer
professional. As cited in research findings, several local businesses, such as base is very important. Therefore, when it comes to clients such
Six Mile Creek, would consider using videography if the cost is within their as Cornell, a discount will help spread Moving Box’s name from
range. Therefore, presenting a business proposal to these businesses one department to another. Similarly, Moving Box could also
emphasizes the businesses’ need for videography, as well as showcases propose a discount if Cornell could provide at least five
departments for which Moving Box could employ its services
affordability. First time contact with these local businesses will entail Moving
and ensure a long-lasting relationship.
Box’s elaborate proposal, and as Moving Box continues develops these
relationships, the proposal will entail new opportunities that the businesses
can pursue (ie. advertising in the theatre).
> Hold a Coffeehouse Event- This event would be held
in Moving Box Studios and would include performances by
small bands from the local community. The company would team
> Active member of IC and Cornell Career Services - A up with a local coffee house, ie. Waffle Frolic, to co-sponsor the
major detriment in the Moving Box Studios business is the lack of resources event. Attendees would enjoy refreshments while listening to
to maintain these tactics. To solve this, Moving Box should aim to employ bands play their trendy music. People who attend will be
a marketing intern(s). By being more active (such as being a guest able to interact with Moving Box’s employees and learn
speaker, mentor etc.) within IC and Cornell Career Services, Moving Box first hand the company’s purpose and services. By building a
establishes a presence in the mind of these career guidance counselors. This relationship with the community and creating ties with
then leads to more quality students applying for the position. local bands, Moving Box Studios would establish connections
for future projects.
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21. National
Strategies
> Enhance website to drive online leads and business
> Employ more online marketing techniques to target specific audiences
> Focus future strategy on targeting one vertical market
> Utilize industry trade shows for further exposure
> Employ the use of smartphone applications to display the services of Moving Box Studios
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22. National
Tactics
Website enhancement
> By redesigning the web site and making it more user friendly, we believe
potential clients will be able to better understand the services Moving Box
provides and how the studio can best serve them. The redesigned website will
directly reflect the company’s image by serving as a beneficial medium on which
Moving Box Studios can display its projects. The creative and tactical abilities of the
team members of Moving Box Studios will be reflected through an enhancement of
the website. It is important to show potential clients what Moving Box Studios can
offer. Therefore, increasing the “flash” and “edge” of Moving Box’s website, will show
clients the company’s capabilities. We also understand that potential clients may feel
intimidated by a website with an advanced appearance, but this is addressed on the
“Contact Us” page, which specifies how businesses can afford the services. The main
areas that we will focus on for the redesign are easy accessbility in which clients can get
what they want quickly as well as making the site truly embody the creativity of Moving
Box Studios. Please refer to Appendix B for the remaining website redesign samples.
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23. National
Tactics
Online Marketing Focusing on one vertical
> A Vertical Market, also referred to as a Vertical, is a group of
> Google AdWords - Google AdWords target keywords analogous businesses and customers that take part in trade based on
and terms that potential clients would search for. Moving Box will specific and specialized needs for each individual consumer or business.
come up in their search results whenever they search for the The key to successfully focusing on one vertical is finding a subset of a
designated keywords. In order to create a web presence, it is larger market. This is also known as a niche market.
important that Moving Box’s name appears on the largest and
most popular search engine in the world. Some examples of kewords are
“ithaca + videography” etc.
> Develop a product offering - For example, a possible
vertical that Moving Box Studios could target would be the software
industry because a lot of sales for this industry are made via the
> Facebook Ads - As the number one social networking site,
Internet. Moving Box’s niche market could become flash animations,
Facebook is highly present in people’s lives. Having an ad on
product videos, and other areas of media exposure over the Internet.
Facebook has proven to be beneficial with some companies
reaching a Return on Investment rate of 5.78%. Moving Box Studios Moving Box can develop product offerings for the client instead of a
does have a Facebook page with a significant number of “Likes.” “one and done” service. For instance, in the software vertical market,
However, it would be beneficial to take the company’s Facebook Moving Box could produce a product overview and “best practices”
involvement a step further producing Facebook Ads (they should be video series for a certain product, which would highlight the capabilities
compatible with keywords, like Google AdWords). of said product and how to use it effectively. These types of products
will result in lengthened, sustainable business contracts. It would also
> Email blasts - A fast and effective way to increase client base increase the amount of business Moving Box conducts with clients,
is to use Email blasts. Email blasts require the purchasing of a resulting in increased revenue and improved business relationships.
name list and sending a mass email out to these addresses. The intention
is for Moving Box to purchase a list of marketing departments in > Banner ads production - In addition to the services
companies and mass email Moving Box’s prices as well as other big Moving Box already offers, it would be beneficial to expand the product
business ideas. These emails are easily created and have an expansive offering to include the production of banner ads for clients. These
reach. An important thing to keep in mind is the use of flashy banners will focus on being flashy and animated, reflecting
animation or videography for the emails; this will make the
Moving Box’s talent.
emails clutterbusters.
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24. National
Tactics
> Engage! Conference and expos - This event has been annually held for five years. Held
at the Javits Convention Center in New York City, this expo focuses on methods and techniques that will enable
a company to reach its target market more effectively. It is a conference based on delivering tools and strate-
gies for companies that want to reach the younger demongraphic in this increasingly technological era. This
provides an opportunity to collect information relating to the latest technologies and strategies used by media
companies in the digital marketplace. It is also an effective venue to increase Moving Box’s client base because
expo participants are looking for companies to help their businesses become more in tune with customer needs.
Moving Box’s youthful potential and fervor can be seen as an advantage for companies. This year the event
takes place from February 15-16. For more information log on to engageexpo.com
> Vignette commercials - Another possible product
offering would be to provide companies the option to produce
Vignette Commercials. This will ensure a contracted agreement for
a year or two, thus providing sustainable business as well as
building a relationship with said company for various other projects.
> Creating an iPod app - The iPhone is one of the most popular smartphones
on the market and the iPod is the market leader in the field of mp3 players. Creating an
app for the Apple iPod/iPhone is a simple way to showcase Moving Box’s talents. The
application could be a game created by Moving Box further showcasing the quality of its
services. Additionally, this application could also be designed to help the consumer with
building graphic art or audio engineering. Either way, the application should be a way to
demonstrate the ability of Moving Box. The app should be linked to Moving Box’s twitter
and facebook, as well as its website to increase website traffic and give consumers a
better depiction of Moving Box’s talent.
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25. Measurement and Evaluation
Website hits
> It is important to keep track of website hits because that can give a general idea as to how
many people are aware of Moving Box Studios. Website tickers keep track of how many clicks a
website generates. It would also be beneficial to note how long visitors spend browsing through
Moving Box’s website.
Conduct follow-up business surveys
> After Moving Box Studios completes a project with a client, we will have the company conduct
follow up business surveys to determine what the client was pleased with, if Moving Box could
improve on anything, and various other questions that can help Moving Box Studios better serve
future clients.
Measure increase in opportunities for business proposals
> After the campaign has run its course, we will measure the increase in business proposals for Moving Box Studios. This will help determine if the
campaign has aided in increasing awareness and if the campaign has assisted in building Moving Box’s credibility within the community.
Monitoring of press coverage
> We will keep a record of any mention of Moving Box Studios on local radio stations, in local newspapers, or on regional television.
Measure increase in revenue
> We will measure this in the same way as we will with the increase in business proposals. The actual business references the number of proposals
Moving Box Studios accepts. We will measure the increase in revenue and compare that to revenue objectives.
Interviews
> In addition to surveys with past and current clients, we will conduct interviews with them to measure satisfaction with services, likelihood of continuous
business and testimonials for potential future jobs.
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26. Timetable
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27. Budget
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28. About the Agency
Yu-Chen (Jane) Chen Gavin Cote
Jane is currently a junior Integrated Gavin Cote is a junior Sport Media
Marketing Communications major with major with a Marketing minor at Ithaca
an International Communications minor in College. An aspiring sports
the Roy H. Park School of broadcaster, Gavin is an active
Communications at Ithaca College. Jane member of two of Ithaca’s top student
is highly active on campus being an media organizations. Gavin is a
active participant of the American play-by-play announcer and color
Advertising Federation and the commentator for Ithaca College’s 92
American Marketing Association. WICB. Gavin also can be heard on
ICTV during the football season as
Her past internships include being a one of the voices of Bombers football.
marketing intern for UCB Pharma Gavin also hosts ICTV’s weekly football
Taiwan, a Belgium pharmaceuticals recap show, “The Gridiron Report.”
company based in Taiwan, a talent rep
intern for Virgin Records Taiwan, as well As a Leadership scholar at Ithaca College, Gavin is an active member of his
as being an account management intern community, serving as a volunteer assistant basketball coach at his local middle
at the Rockford Group in New City, NY. school for the past two years. Gavin has also served as a volunteer at the
From all her internships, Jane has even Greater Ithaca Activities Center, working as an after school tutor and mentor.
further ignited her passion for the
marketing world and wishes to one day become the head of the Gavin has had several professional work experiences in his time at Ithaca,
international division of a fortune 500 company. including working as a student assistant for the Ithaca College Sports
Information Department. Last summer Gavin interned with the Maine Red
Jane’s current positions include being the assistant design editor for the Claws basketball team, the NBA D-League affiliate of the Boston Celtics and
award-winning school newspaper, The Ithacan, a staff designer for our Charlotte Bobcats. He worked with the public relations and marketing
in-house design firm Park Design House as well as working as a trainer for departments as well as with the team’s non profit organization, the July 4th
our Technology Learning Centre. Portland Foundation. Gavin has also worked as an assistant for the Bowdoin
College Sports Information Department and interned with the Media
Born in Taiwan, raised in Canada and Taiwan, Jane graduated from Taipei Relations department at the University of Maine.
American School in 2008. She will be graduating from Ithaca College in
December 201 1. A native of Dexter, Maine, Gavin is a 2008 graduate of Dexter Regional
High School.
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29. About the Agency
Mike Fillare Jacob Godgart
Mike is currently a sophomore Jake Godgart is a junior Business
Integrated Marketing Administration major concentrating in
Communications major in the Roy H. Marketing at Ithaca College with mi-
Park School of Communications at nors in Integrated Marketing Commu-
Ithaca College. He just recently nications and Legal Studies. Godgart
declared a minor in psychology as is part of the Business School Tour
well. On campus, he is a member of Guides, Business School Peer Advis-
the American Advertising Federation. ers, Business School Dean’s Hosts
and participates as a member of the
His passion has always been cars so Ithaca College Club Soccer Team.
he hopes to one day work for either
the headquarters of BMW of Godgart found his passion for
America or Mercedes-Benz of business by interning at Autotask
America. Mike is most interested in Corporation in East Greenbush, NY,
pursuing a career in the advertising where he was an integral part of the
or marketing field and would love to business operations performing tasks
work for one of these for almost every department. His
world-renowned automotive interests in the marketing
companies. To compliment his desire for future job in an advertising or department led him to pursue his
marketing position, Mike worked at a local landscaping company near his studies in the field.
hometown this past summer as a marketing intern.
Godgart was born and raised in East Greenbush, NY, and graduated from
Mike was born in Norwalk, Connecticut but he moved to New Jersey at the Columbia High School.
age of five and has been there ever since. He graduated in 2009 from
Pascack Valley High School in the top five percent of his class with several
honors and merits. Mike plans to travel abroad to London, England during
his junior year and will graduate from thaca College in May 201 3.
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30. About the Agency
Noah Roth George Sitaras
Noah is a Sport Media major at George is a junior Sport Media
Ithaca College where he is a major at Ithaca College. He
sophomore. However, he is still unsure entered his freshman year as an
of the direction he would like to pursue Exploratory Major, undecided
within that field. As a result, he is on what he would like to pursue
exposing himself to a wide variety of in college. During his first year
sport media options. Noah is involved though, he quickly realized that
with several organizations on campus sports was his true passion and
such as WICB Sports Radio and ICTV declared a Sport Media major
Sports. Noah is also the Treasurer of the following summer.
the Sports Marketing Club and an
active member of the Sports Business At first ,George was mostly
and Networking Club. focused on academics, not be-
coming active in the sports field
Furthermore, Noah has volunteered until summer of sophomore year.
for the New York Islanders Game Since then, he has participated
Operations staff as well as for the in many more school activities
Boomer Esiason Foundation by helping and is now actively assisting the Syracuse University Athletics program during
them with the Empire Challenge home football and basketball games as an intern. George has also joined the
football game. He also assisted the Ithaca College radio station and usually takes part in Sunday afternoon sport
Stony Brook Athletic Department with talk shows and other related events.
the 2010 NCAA Lacrosse
Championship. Born and raised in Nazareth, PA, George graduated from
Nazareth Area High School in 2008. He now spends breaks at home hang-
In addition, Noah interned with Access 360 Media in New York City this past ing out with family and friends. Much time is contributed helping his dad with
summer. While at Access, he was an assistant to the manager of team partner- the family restaurant business and getting some extra spending money in the
ships as well as the traffic and networking specialist. process. When George is not working or at school he enjoys going on road
trips with his friends and taking summer vacations to Greece, where much of
Raised in Roslyn on Long Island, NY, Noah graduated from the Solomon his family resides.
Schechter High School in 2009.
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31. Isabel Sprockel
About the Agency
Isabel Sprockel is a junior Integrated
Marketing Communications major in the
Roy H. Park School of Communications
at Ithaca College with a minor in art.
Complementing her future aspiration to
work in the advertising or publications
industries, Isabel is an active member of
the American Advertising Federation’s
chapter at Ithaca College. Isabel has
participated in several of the
organization’s client campaigns, including
Ithaca Oral Surgery and Almost College.
As a Roy H. Park School Dean’s Host
and a Student Admissions Ambassador,
Isabel actively promotes both the Park
School and the College to prospective
students.
To give back to the Ithaca community, Isabel volunteers for the American
Red Cross at Ithaca College as well as the Volunteer Tompkins organization
throughout Tompkins County. Isabel participates on Service Saturdays at
food drives and nature projects. Since her senior year in high school, Isabel
has worked as a hostess and currently works as a server at Red Lobster in
Bridgewater, NJ.
Isabel has earned several honors through her time at Ithaca College,
including the ALANA Academic Achievement Award and merit scholarship,
the Rod Serling merit scholarship, and the Student Leadership and Involvement
Leading Self Certificate.
Raised in Bridgewater, NJ, Isabel graduated from Bridgewater-Raritan
Regional High School.
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32. Appendix
5. Have you ever done any projects that required any of these services?
Student Survey Results Yes - 51.9%
No - 48.1%
1. Have you ever heard of Moving Box Studios?
Yes - 14.5%
6. Would you consider hiring a professional studio for these services?
No - 85.5%
Yes - 6.3%
No - 44.3%
2. If Yes, how did you hear about them? (Check all that apply)
Maybe - 49.4%
Word of Mouth - 6 5%
1.
Radio - 0
7. Would you consider renting out studio space for audio productions?
TV - 0
Yes - 22%
Print Material 7.7%
No - 26.8%
Social Media - 23.1%
Does not apply - 51.2%
3. Are you familiar with any of the services of Moving Box?
8. Would you consider taking advantage of moving box studio’s tutorial services?
Yes - 8.6%
(check all that apply)
No - 9 4%
1.
No - 42.3%
Final cut - 35.2%
4. If Yes, which Services? (check all that apply)
Photo Shop 46.5%
Animation - 71.4%
After Effects - 19.7%
Videography - 71.4%
Flash - 2 1%
1.
Audio Engineering -28.6%
Excel - 1 3%
1.
Graphic Design -42.9%
Pro Tools - 19.7%
Website Design - 42.9%
Video Editing - 71.4%
Tutoring - 0
Tape to disc - 42.9%
28

33. Appendix
Business Survey Questions
1. Have you considered the use of videography to promote your business?
2. Have you paid a videographer to make commercials?
a. Where did you find these videographers?
b. What was your final decision-making factor for this videographer?
c. What were your comments for the commercial?
3. How did you feel the commercial helped with your consumer base?
4. What made you feel like the need for filming a commercial?
Media Contact Information
Ithaca Journal Cornell Daily Sun
Retail Advertising - (607) 27 49
4-92 Main Office - (607) 273-3606
The Ithacan WVBR – 93.5
Elizabeth Sile - Editor in Chief - (607) 27
4-3208 Kyle Scott - General Manager - (607) 273-4000
Derek Rogers - Advertising - (607) 27 18 4-16 WNYC
The Ithaca Times Jennifer Houlihan - Director of publicity - (646) 829-4497
Jim Bilinski - Publisher - (607)277-7000 NPR
IC View NPR Staff Directory - (202) 51 3-2000
Clare Ulrich - Editor - (607) 27 4-7043 presence 97.3 WYXL
92 WICB Susan Johnson - General Manager - (607)-257-6400
Chris Wheatley - Manager of Radio Operations - (607) 27
4-1040
suasionrelations

34. Appendix
Home Page Samples of website redesign
About the Company
30

35. Appendix
Services
Portfolio
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36. 32
Contact Us
Appendix
Blog