12. Google Live Yahoo Search Behavior: Search Patterns on Major Engines Source- Eye Tracking II: Enquiro
13. Search is… The connection between intent and content User Behavior
14. User Behavior Search is… The connection between intent and content Intent = Keywords
15. “ Digital Camera” Reviews Consumer Reviews Testimonials SLR 5 Megapixel Canon Kodak Nikon Sony Small Size Easy to Use Digital Camera Semantic Mapping in Search
16.
17. “ until I find you john irving” Content matched intent