2. In 2011, the number of smartphones
sold exceeded the number of PCs sold
http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4
3. 1,420k smartphones are
sold/activated every day
http://www.lukew.com/ff/entry.asp?1506
Photos used under Creative Commons from arabcrunch, richardstowey, keepthebyte, and roger_g1
4. 3.5 smartphones per day for every
person living in Cleveland.
Photo used under Creative Commons from ronnie44052
5. In a few years, the number of mobile
devices will âdwarfâ the number of PCâs
http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4
6. Mobile users on âfullâ sites
were only able to accomplish
58% of their tasks.
http://www.useit.com/alertbox/mobile-usability.html
7. Mobile users on mobile
optimized sites accomplished
64% of their tasks.
http://www.useit.com/alertbox/mobile-usability.html
10. 84% at home
Photo used under Creative Commons from jlt
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
11. 74% while waiting in lines
Photo used under Creative Commons from quinnanya
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
12. 69% while shopping
Photo used under Creative Commons from sheila_steele
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
13. 64% at work
Photo used under Creative Commons from cloneofsnake
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
14. 62% while watching TV
Photo used under Creative Commons from osde-info
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
15. 47% during commute
Photo used under Creative Commons from jannem
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
16. 40% in the bathroom
Photo used under Creative Commons from epsos
http://bit.ly/gNizAX/
17. 60% are liars - Luke Wroblewski
Photo used under Creative Commons from epsos
http://bit.ly/gNizAX/
18. 1. Know thy user
Photo used under Creative Commons from andyinnyc
19.
20.
21. 61%a of users are unlikely to
return to site that they had trouble
accessing from their phone.
-
http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/
22.
23. 20-25% of never orUK
mobile internet users
US and
infrequently use the desktop internet.
-
http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation
24. >50% ofusers do notAfrican
mobile internet
Asian and
use the
internet on a PC.
-
http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation
30. 47% ofmobilesay they are more
apt to click a
users
ad by mistake
than they do on purpose.
-
http://paidcontent.org/2011/01/27/419-pontiflex-about-half-of-mobile-app-clicks-are-accidental/
31. 3. Make it finger friendly
Photo used under Creative Commons from supadupamestizo
Photo used under Creative Commons from bayat
37. 11% of mobile users phonesto
actually screaming at their
admit
over frustration at buying on mobile.
-
http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/
38. 4. Minimize User Input
Photo used under Creative Commons from spadgy
39. Better Mobile Experience
1. Know thy user
2. Donât shrink the experience
3. Make it finger friendly
4. Minimize user input