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2. Yes, the battle is
on! Since the buzz
of Apple sued
Samsung regarding
the copycat matter
hit the net, the fan
boy of each brand
bashing each other
on twitter, blog and
other social forum.
They defend Apple or
Samsung because
the brands
represent
themselves, they
feel like they ‘own’
the brands.
That’s how strong Apple & Samsung
engage to their loyal followers

3. When Facebook is too crowded and Twitter is too noisy?
Path emerge between those giants social network. Path using
‘privacy’ as their unique point, only the friends in the circle
(limited to 150 friends) could look at the posting.

4. “Galau” described as the
‘unstable’ condition of
teenagers’ emotional
condition. The cause may
be varied; from
boy/girlfriend, BFF and
parents. It become
popular through Twitter.
Brand using this ‘galau’ buzz
recently to their ad
campaigns, but they’re
only using it for the
content while they’re
missing the context &
concern of it

5. Twitter is a media to
build a ‘self-image.
These popular twitter
icons;
@aMrazing, @newspl
atter, @ferdiriva, @mi
und launched their
books and promote
them through twitter.
It works well because
they already has a
solid fan base of
thousand followers

6. The red velvet & rainbow cake trend is about the social status, not
merely because the taste of it. Youth sees their friends start to post
the pictures of these cakes in every social media
(instragram, twitter, path). To be exist!
This is what matters the most for youth.

7. The first emerge of roller skate or we used to call it ‘roller-blade’
was around the late 90’s. It’s trending again among youth.
The trend is also inspired by the ‘Roller-Skating’ Indonesian
athletes who swipe all the 12 gold medals in SEA Games 26th

8. The Dark Knight Rises (TKDR), Perahu Kertas, Skyfall and
of course the last part of Breaking Dawn are all the
most anticipated movies by Indonesian youth this
year. They queued for hours in the cinema even
before it opened.
The earlier they watch those high-rated movies,
the proudest they would feel to tweet about it.

9. This year, from radio to radio, in the
malls and even in the mini
market, we heard Adele’s gloomy
voice in “Someone Like You”
Yes the song is definitely about a
broken heart girl who has an ex
lover married to someone else, but
the impact of this song is huge to
the ‘galauers’ especially female
youth, they even tweet about it.

10. Since the emerge trend of Instagram, Indonesian youth are really
into photography. Though some of them don’t have specific skill
on photography, but they are proud to use and ‘show’ the SLR
cameras when they traveling or just hang out with friends.

11. It all started with the Governor Election in Jakarta a few months ago. One of
the candidates, Jokowi-Basuki, used the “Kotak-Kotak” as their attire
trademark. Youth sees this as the breakthrough between the other
conventional. Then, youth endorse them voluntarily, through YouTube
parody video and the massive “Kotak2” flash mob in car free day.

12. It’s obvious, that
Gangnam Style
should be in this
2012 kaleidoscope
list. The video now
hit 1 billion views.
What a record!
Gangnam Style goes
international, also
endorsed by artists
like Britney, Ellen
De Generes and
Madonna

13. Report By Youth Laboratory Indonesia
Youthlab is the first factory and repository of
Indonesian youth insight, compromised of
multi-talented youths of various
background, the research and consulting
company helps corporations and organizations
create precious connection with the fickle yet
precious market segment.
Through ethnographic research, online
tracking, creative focus group discussion, and
other means, we help you create a dialogue
with the youths of Indonesia in the most
efficient manner.
We Here to Make that happen to you
Find more about Indonesian
Youth trends, data, & insights:
www.enterthelab.com
Contact us
Tara.talita@gmail.com
faisal_sii@yahoo.com