This document is a research report from Youth Laboratory Indonesia summarizing insights from Indonesian youth about movies. It finds that most youth prefer to watch movies in cinemas with friends. When choosing a movie, they are most influenced by the genre and production house. They see good acting and storytelling in some Indonesian films but feel many copy Hollywood or have poor acting. Popular Indonesian actors mentioned include Reza Rahadian and Joe Taslim. Youth get recommendations and news about upcoming films mostly from online reviews, Facebook, and YouTube.

1. What Indonesian Youth Says Series
“Are You a Moviegoers?”
Survey
www.enterthelab.com
YOUTH LABORATORY INDONESIA TRENDS REPORT

2. www.enterthelab.com
Founded in 2009,Youthlab is the first factory
and repository of youth insight in indonesia.
compromised of multi-talented youths of
various background, the research and
consulting company helps corporations and
organizations create precious connection
with the fickle yet precious market segment.
Through contemporary methodological
approach we help you create a dialogue-
collaboration with the youths of Indonesia
in the most efficient manner.
We Here to Make that happen to you
>About The Author<
Youth Laboratory Indonesia

3. www.enterthelab.com
>About The Author<
Doctoral candidate in psychology, focusing on youth political
behavior. 7 years of experience in the field of social
psychology & public opinion research. lecturer of research
methodology in several university in Jakarta. Editor of 2
psychological research journal.
Bachelor of Business Management. More than 5 years of
experience in the field
Of research. Responsible as head for many field Research &
activation segmented on youth for Youthlab since 2009.
Author Of the serial slides report ‘Indonesian Youth trends
Kaleidoscope’.
Tara Talita
Muhammad Faisal

4. What Indonesian Youth Says Series
1. Youth & Hangout
Preferences
www.enterthelab.com

5. Q: What Hangout Activity You
Like The Most?
0
10
20
30
40
50
60
70
80
WatchingTV
Magazine
GotoCinema
HangoutinCoffeeShop
GototheMall
Karaoke
CarFreeDay
DoBandwithFriends
HangoutinthePark
Sering
KadangKadang
Hampir Tidak
Pernah
Tidak Pernah Sama
Sekali
What Indonesian Youth Says Series
www.enterthelab.com

6. Q: How Much Do You Need for
Your Monthly Hangout Expenses?
What Indonesian Youth Says Series
www.enterthelab.com
< Rp. 250.000
34%
Rp. 1.000.000 – Rp.
2.500.000
17%
Rp. 250.000 – Rp.
500.000
33%
Rp. 2.500.000 – Rp.
5.000.000
0% Rp. 500.000 –
Rp. 1.000.000
12%
> Rp. 5.000.000
0%
Other (please
specify)
4%

7. What Indonesian Youth Says Series
2. Youth & Cinema
Habit
www.enterthelab.com

8. Q: What is Your Favorite Cinema?
What Indonesian Youth Says Series
www.enterthelab.com
21 Cineplex
27%
BlitzMegaplex
15%
XXI
58%

9. Q: With Whom Do You Usually Go
to the Cinema?
What Indonesian Youth Says Series
www.enterthelab.com
13.7%
64.4%
2.7%
11.0%
15.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Boyfriend /
Girlfriend
Friends Parents Alone Other (please
specify)

10. Actor / Actress
19%
Director
15%
Genre
33%
Production House
2%
Its Awards
4%
Script Writer
1%
Producer
0% Other (please specify)
26%
Q: Pull Factor When Choosing to
Watch a Movie in a Cinema?
What Indonesian Youth Says Series
www.enterthelab.com

11. What Indonesian Youth Says Series
3. Youth & Indonesian
Movie
www.enterthelab.com

12. 41.1%
9.6%
45.2%
6.8%
9.6% 9.6%
31.5%
24.7%
20.5% 21.9%
ItsProducer
ItsActor/Actress
HollywoodActorintheFilm
ItsScriptWriter
ItsAward
Q: What’s the Good Thing About
Indonesian Movie?
What Indonesian Youth Says Series
www.enterthelab.com

13. 49.3% 50.7%
35.6%
21.9%
28.8%
11.0% 12.3%
26.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
HorrorOverload
SosoActing
Copy-catHollywood
Movies
UninterestingTrailer
Q: What’s the Bad Thing About
Indonesian Movie?
What Indonesian Youth Says Series
www.enterthelab.com

14. 0
5
10
15
20
25
30
Reza
Rahadian
Vino Bastian Lukman
Sardi
Joe Taslim Maudy
Ayunda
Marsha
Timothy
Arifin Putra Dian Sastro
Q: Who is Your Favorite
Indonesian Movie Actor/Actress?
What Indonesian Youth Says Series
www.enterthelab.com

15. 5 cm The Raid Ruma Dara Modus Anomali AADC Pintu Terlarang Habibie Ainun
Q: What is Your Favorite
Indonesian Movie Poster?
What Indonesian Youth Says Series
www.enterthelab.com

16. Joko Anwar
34%
Hanung
Bramantyo
25%
Nia Dinata
17%
Mira
Lesmana
14%
Riri Riza
10%
Q: I’m Looking Forward for the
Next Movies from these Producers:
What Indonesian Youth Says Series
www.enterthelab.com

17. Q: It Would be Cool If Indonesian
Movie Use These Issues:
What Indonesian Youth Says Series
www.enterthelab.com
34.2%
13.7%
16.4%
32.9%
53.4%
21.9%
32.9%
27.4%
21.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

18. The Raid
28%
Habibie Ainun
25%
AADC
23%
5 cm
14%
Laskar
Pelangi
10%
Q: What is The Best Indonesian
Movie You Ever Watched?
What Indonesian Youth Says Series
www.enterthelab.com

19. What Indonesian Youth Says Series
4. Youth & Movie Source
Preference
www.enterthelab.com

20. Boyfriend / Girlfriend
3%
Friends
30%
Parents
0%
Movie Magz
12%TV
Review
8%
Online Review
33%
Radio Review
2% Other (please
specify)
12%
Q: What is Your Best Source of
Movie Recommendation?
What Indonesian Youth Says Series
www.enterthelab.com

21. 16.4%
39.7%
52.1%
2.7%
17.8%
26.0%
34.2%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Facebook Youtube Twitter Radio TV Movie Magz Other (please
specify)
Q: Where Do You Get the first
News for the Upcoming Movies?
What Indonesian Youth Says Series
www.enterthelab.com

22. Find more about Indonesian
Youth trends, data, & insights:
www.enterthelab.com
Contact us
Tara.talita@gmail.com
faisal_sii@yahoo.com
Youthlab is the first factory and repository of
Indonesian youth insight, compromised of
multi-talented youths of various
background, the research and consulting
company helps corporations and organizations
create precious connection with the fickle yet
precious market segment.
Through etnographic research, online
tracking, creative focus group discussion, and
other means, we help you create a dialogue
with the youths of Indonesia in the most
efficient manner.
We Are Here to Make that happen to you
Research Report By Youth Laboratory Indonesia