This document contains a survey report from Youth Laboratory Indonesia about Manchester United youth fans in Indonesia. It includes data on fans' watching habits of live and highlight matches on TV and mobile devices. It also covers which players fans most want to see join Manchester United and come to Indonesia. The report profiles respondents by age, gender, ethnicity and includes contact information for the research organization.

1. Report copyright of PT Kreasi Pemuda Indonesia
What Indonesian Youth Says Series
Fans Survey:
Manchester United Youth Fans in Indonesia
Youth laboratory indonesia Trends Report
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2. >About The Author<
Youth Laboratory Indonesia
Founded in 2009,Youthlab is the
first factory and repository of
youth insight in indonesia.
compromised of multi-talented
youths of various background, the
research and consulting company
helps corporations and
organizations create precious
connection with the fickle yet
precious market segment.
Through contemporary
methodological approach we help
you create a dialogue-
collaboration with the youths of
Indonesia in the most efficient
manner.
We Here to Make that happen to
you
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3. >About The Author<
Muhammad Faisal
Doctoral candidate in psychology,
focusing on youth political behavior. 7
years of experience in the field of
social psychology & public opinion
research. lecturer of research
methodology in several university in
Jakarta. Editor of 2 psychological
research journal.
Tara Talita
Bachelor of Business Management. More
than 5 years of experience in the field
Of research. Responsible as head for
many field Research & activation
segmented on youth for Youthlab since
2009. Author Of the serial slides report
‘Indonesian Youth trends
Kaleidoscope’.
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4. What Indonesian Youth Says Series
1. Watching habit
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5. Q: How often do you watch MU “live
match” on TV?
What Indonesian Youth Says Series
1%
7%
8%
tidak pernah
Never
Beberapa kali dalam satu musim
Several times in a football
(season)
season
1‐2 kali dalam satu bulan
1‐2 times in a month
1 kali setiap minggu, bahkan
Once a week even more
lebih
84%
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6. Q: How often do you w atch “MU
Highlight Match” online?
What Indonesian Youth Says Series
9%
12%
Tidak pernah
Never
57% Beberapa kali dalam satu musim
Several times in a football
22% (season)
season
1‐2 kali dalam sebulan
1‐2 times in a month
Once a week even more
1 kali setiap minggu, bahkan lebih
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7. Q: How often do you w atch “MU
Highlight Match” with mobile
phone?
What Indonesian Youth Says Series
Never
Tidak Pernah
30%
37% Several times in a football
Beberapa kali dalam satu musim
season
(season)
1‐2 times in a month
1‐2 kali dalam satu bulan
13% 1 kali setiap minggu, bahkan lebih
Once a week even more
20%
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8. Q: Who do you think is MU’s
biggest rivals?
What Indonesian Youth Says Series
300
250
200
150
100
50
0
Liverpool Machester Chelsea Barcelona Arsenal Real
City Madrid
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9. Q: Among those football players,
who do you desired the most to join
MU?
What Indonesian Youth Says Series
200
180
160
140
120
100
80
60
40
20
0
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10. Q: Football players you wished
to come to Indonesia?
What Indonesian Youth Says Series
Robin Van Persie
Wayne Rooney
Ryan Giggs
Chicharito
All MU Players
David De Gea
Paul Scholes
Michael Carrick
Eric Cantona
0 50 100 150 200
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11. Q: What media you prefer the most
to w atch MU match?
What Indonesian Youth Says Series
0% 2% 2%
3%
25%
Through TV at home
Lewat TV di Rumah
Lewat Big Screen di
Big Screen at a pub or
Restaurant
PUB/Restoran
Lewat Radio
Radio
68%
Lewat TV di rumah seorang
Through TV at a friends house
teman
Online
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12. What Indonesian Youth Says Series
2. Community
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13. Q: Are you part of MU fans
club at the moment?
What Indonesian Youth Says Series
No
43%
Yes
57%
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14. What Indonesian Youth Says Series
3. Media preference
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15. Q: Where do You get info for
finding MU merchandise?
What Indonesian Youth Says Series
5%
20%
Kaskus
Toko Resmi
30%
Facebook
Blog Fans
23% Forum online
Kopdar
11%
11%
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16. Q: What Electronic brands
represent sport thesedays?
What Indonesian Youth Says Series
70.0%
59.2%
60.0%
50.0%
40.0%
30.0%
19.7%
20.0% 15.5%
10.0%
2.1% 2.1% 0.9% 0.4%
0.0%
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17. What Indonesian Youth Says Series
4. Respondent profiles
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18. Respondent Profiles
What Indonesian Youth Says Series
AGE GENDER
10‐13 yrs Laki‐laki
Boys Perempuan
Girls
Above 25 3%
yrs
19% 19%
14‐18 yrs
29%
19‐24 yrs
49% 81%
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19. Respondent Profiles
What Indonesian Youth Says Series
Ethnic Background
40.0%
34.9%
35.0%
30.0%
25.0%
20.0% 17.8%
15.0% 13.7%
10.0% 9.8%
10.0%
4.3% 5.2%
5.0% 2.1% 2.3%
0.0%
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20. Research Report By Youth Laboratory Indonesia
Youthlab is the first factory and repository of
Indonesian youth insight, compromised of
multi‐talented youths of various background,
the research and consulting company helps
corporations and organizations create precious
connection with the fickle yet precious market
segment.
Through etnographic research, online tracking,
creative focus group discussion, and other
means, we help you create a dialogue with the
youths of Indonesia in the most efficient
manner.
We Here to Make that happen to you
Find more about Indonesian
Youth trends, data, & insights:
www.enterthelab.com
Contact us
Tara.talita@gmail.com
faisal_sii@yahoo.com
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