Indonesian youth have peculiar drinking habit, for example soda is not use solely to wipe out thirst but surprizingly gas in stomach as well. Find out why coca-cola is not in the short list of indonesian youth favorite brand *kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, studi anak muda

1. Why ‘Zero’ Means ‘Nothing’ Research Insight by Youth Laboratory Indonesia 1 www.enterthelab.com

2. #1. Basic understanding of Indonesian Youth Tribes Almost in every school/campusyouth are dichotomized between the so called “ideological” & “hedonistic” ones. These peer group separation create two different, unique, and indigenous values. But surprisingly, they have the same rejection tendency towards soda. Event the ‘zero’ ones have null effect. 2 www.enterthelab.com

4. Mobile

5. Active on twitter & foursquare

6. Keep up with the latest social currency

7. Influenced by western trends

8. Magazines & internet as source of information

9. Liberal & pro-democracy3 www.enterthelab.com

11. More offline than online

12. Active on facebook & mail group

13. Keen to outbound activities

14. Influenced by middle east trends

15. Keep up with the latest news on middle east

16. Socialist & pro-religious republic4 www.enterthelab.com

17. www.enterthelab.com 5 #4. Political determinants:why zero means nothing “We don’t buy & drink coke because we know that the profit will go straight to support the war against our own brother/sister” -ideological youth-

18. www.enterthelab.com 6 #4. Lifestyle determinant: why zero means nothing “we don’t drink coke because it will make us look fat, we’re more into healthy living” -hedonistic youth-

19. www.enterthelab.com 7 Find out more determinants ‘why zero means nothing’ & the indigenous approach towards Indonesian youth

20. Indonesian Youth Trends 2011 Report Out Now Catch all of our Youth Trends Report out January 2011 Indonesian Youthniverse 3/3 series: 1/3 Indonesian Mobile Trends 2/3 Indonesian Auto Trends 3/3 Female-Millennial Moms Trends Visit our web for more info www.enterthelab.com Or contact: Muhammad Faisal Faisal_sii@yahoo.com Tara Talita Tara.talita@gmail.com The first repository of Indonesian youth culture & behavioral insights Youth Laboratory Indonesia www.enterthelab.com