Freescale i.mx golden presentation for blogger july 2011
1. i.MX Your Interface to the World i.MX families offer the most versatile platforms for multimedia and display applications, bringing personality and interactivity to a whole new world of products
2. Company Overview Semiconductor design and manufacturing company established in 1953 Focused on the automotive, consumer, industrial, networking, and enabling technologies Engaged with 10,000+ customersglobally; more than 100 of the top electronic manufacturers Headquartered in Austin, Texas 19,500 employees in over 30 countries
3. Portfolio Solutions General Embedded General Embedded Body &Security Base stations& Controllers ApplianceControl SmartBooks Powertrain& Hybrid Routers &Switches Home PortableMedical eBooks Chassis & Safety Security Appliances RF RemoteControls Smart Meters,Smart Grids Driver Infotainment Printers & Gateways Sensors forPhones & Games Factory Automation& Drives 3
46. Computing Growth Drivers Over Time, 1960-2020E Tablets eReaders Mobile Consumer Home Energy 1,000,000 100,000 10,000 1000 100 10 1 Enterprise Phones 10B + Units??? Cell Phone/ Desktop Internet Games INCREASING INTEGRATION Media Phones 1B + Units / Users Educational PC 100mm + Units Devices / Users (mm in Log Scale) Smartphones Servers Thin Clients 10mm + Units Netbooks Mainframe Car Infotainment 1mm + Units . . . 1960 1970 1980 1990 2000 2010 2020 Note: PC installed base reached 100mm in 1993, cellphone/ Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research New Computing Cycles Supported by 10x More DevicesOpportunities for Semiconductor/Hardware/Software/Services
47. The Market is Shifting from Portable to Mobile Computing
48. The Tablet Usage Model is Rapidly Evolving Today Longer Term Near Term General purpose Printer Home multimedia eReaders eLearning Gaming Ruggedized/Industrial Business productivity Medical Children’s Auto infotainment Enterprise VOIP phones Media phones Smart monitors Appliance displays . . . Good, Better, Best Small, Medium, Large Form Factors Price Segments SegmentIntroduction Value (Traditional) Segmentation Segmentation Proliferation/Maturity
49. Freescale Intelligent Display Devices 14 Enabling rapid development of a wide range of multimedia access devices Target Markets Development Building Blocks Medical Smartphones, Smartbooks& Tablets Acceleration, Magnetic, Touch and Pressure Sensors ARM-based Applications Processors Power Management, Networking eReaders Ecosystem Industrial Development Boards, Kits & Reference Designs Software Support Solutions Connected Consumer Automotive
50. Freescale i.MX: Your Interface to the World Power consumption Integration Performance i.MX53 is the most versatile platform for multimedia and display applications, bringing personality and interactivity to a whole new world of products
56. Unbounded User Experience Good Mobile Experience Enhanced by i.MX 6Dual The Good News: Mobile & Auto infotainment do not follow the Desk/laptop use paradigm Our devices are on the move and must have more services: Augmented Reality, Environment Sensing, Biometrics, GPS, Cellular Services, Lane detection, Security (remote wipe, secure wallet, trusted boot), Eye Detection, face recognition, Mapping…. These apps are essential to the good mobile experience 1- Watch Video Security + 2- + Browsing Face Recog Enhanced Mobile Services Standard Use Cases 3- + Street Maps Environment Sensing Game 4- + RealityAugment app Email/IM Cellular + 5- OS Cortex A9 (1) Cortex A9 (2)
57. The Great News: i.MX 6Quad enables a richer experience across the board.Four cores means more services, richer ‘standard apps’, faster response times,and headroom to expand and grow as the market evolves Full suite of Enhanced Mobile Services Richer ‘Standard’ Apps 1- Watch Video DVR Show Search crawler VPN + 2- + Reading Video Publishing Virus check Face Reco 3- + Street Maps LocationSensing Browsing RealityAugment app Game Game GPS 4- + VOIP Email/IM Heavy Browsing Heavy Browsing Security + + 5- OS OS OS Hypervisor Cortex A9 (3) Cortex A9 (4) Cortex A9 (1) Cortex A9 (2) Unbounded User Experience Great Mobile Experience via i.MX6Quad
58. Unbounded User Experience Safer, Richer Auto Infotainment Solutions via i.MX6Quad It doesn’t end with Mobile: i.MX 6Quad benefits extend to Auto Infotainment. Four cores means ability to run critical services like lane departure detection, droopy-eye detection, interactive dashboards, car and environmental sensing, collision avoidance radar on two cores while running richer ‘standard’ apps on the other two cores Enhanced Auto Services Always Running Richer ‘Standard’ Apps CarLane Sensing Dashboard 1- Street Maps Video + -1 2- + -2 VOIP Flash Game Eye detection Fuel Gauge 3- + -3 Street Maps Voice Directions Browsing Location Monitoring 4- + Game Game -4 security Heads up Display 5- -5 Environment control Audible IM/Email Street Maps Collision avoidance Radar + OS Secure OS Hypervisor Cortex A9 (3) Cortex A9 (4) Cortex A9 (1) Cortex A9 (2) Standard apps Enhancement apps
61. Wants to check Facebook, browse sports news, play game of Poker online vs friends
62. Asks to borrow the tablet for 20 minutes Game Street Maps LocationSensing Facebook User #2(active) User #1 (active) User #2 User #1 (apps running) Email/IM Browser Browser Browser OS OS Janelle Kyle OS OS OS OS Log in Log in Hypervisor Hypervisor Cortex A9 (3) Cortex A9(4) Cortex A9 (3) Cortex A9(4) Cortex A9 (1) Cortex A9 (2) Cortex A9 (1) Cortex A9 (2) i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People
65. Wants to check Twitter, play Quake 4 and check up on stock quotes via browser
66. Asks Janelle if she can drive for an hour Game Street Maps LocationSensing Facebook User #2(active) User #1 (active) User #2 User #1 (apps running) Email/IM Browser Browser Browser Janelle Kyle Switch Driver Janelle OS OS OS OS OS OS Hypervisor Hypervisor Cortex A9 (3) Cortex A9(4) Cortex A9 (3) Cortex A9(4) Cortex A9 (1) Cortex A9 (2) Cortex A9 (1) Cortex A9 (2) i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People
67. Unbounded Experience – More is Less: Lower Power Consumption for Single Application i.MX 6Quad i.MX 6Dual i.MX 6Solo Browsing RichWebsite withmultiple tabs(Reqs 1Ghz) 1.2GhzSingle A9 2.4GhzDual A9 4.8GhzQuad A9 Browser 1 1 1 Same Performance Power P .87P .69P 30% Lower Power 13% Lower Power
68. Unbounded Experience – More is Less: Lower Power Consumption for Multiple Applications i.MX 6Dual i.MX 6Quad Hypothetical singlecore processorat 2.4Ghz HypotheticalProcessor Playing rich3D game andVOIP for game chat (requires 2GHz) Single core must double frequency to do use case 2.4GhzSingle A9 2.4GhzDual A9 4.8GhzQuad A9 Rich GameVOIP 1 1 1 Same Performance Power .64P (vs Single) .82P (v dual) .44P (v single) P 36% Lower Power 18 to 56% Lower Power
69. Enabling NextGeneration Consumer Products Make It Look Good Get clean, crisp and complex graphics powered by 200MT/s. Three dedicated graphics engines for uncompromised user experience. Being the Same Is Different Scalable multicore processors enables onesoftware design for a portfolio of products. i.MX 6 Series Built on ARM®Cortex™-A9 Do More with Less Power 24 hours of video playback, 30+ days of standby time through unique low-power design and multicore utilization. Make It Pop Achieve Blu-Ray Disc™ quality, visually stunning dual stream 1080p, 50Mb/s video. Innovate with 3D and image recognition. Industry’s most scalable and powerful platform for multimedia and display applications 26
88. Low power 1080p playback at 350mW Integrated IO’s that include HDMI v1.4 w/PHY, LVDS display ports, MIPI CSI/DSI for camera/Display, MIPI HSI, Gigabit Ethernet, multiple USB 2.0, PCI-Express, CAN controller, MLB bus
100. Scalability for ‘the next big use case’ i.MX 6Dual/6Quad 3D Graphics - 200 MT/s, 4 shaders, 3 separate engines - High quality 3D games optimized for mobile - Augmented reality views (real world + 3D objects) - Advanced 3D video formats (source/depth format)
These big seven applications include email, games, social networking, instant messaging, mapping & directions, music & radio, and weather. Combined, the big seven will account for 7 billion downloads worldwide in 2014.
Pin compatible within package familyIntegrated power management for design simplicityFlexible interfaces – DDR2/3, HDMI, SATA, LVDS, Ethernet, PCIe, multi-channel audio Broad OS support including Android, Chrome, Ubuntu, WinCE 7.0Integrated power management– Simplifies power requirements of the i.MX6 family by integrating critical PMIC functions enabling customers to spend less time designing in power management and more time designing value added features.Flexible interfaces with integrated PHYs including HDMI 1.4, 4x USB ports, Gigabit ethernet, LVDS, FlexCAN, MLB-150, PCIe and SATA-2 reduce board routing complexity and eliminates need for expensive external bridge chip ICs [market first?]Supports up to 5 displays (3 LCDs, 1 HDMI, 1 EPD) for full flexibility to design the best platform for a specific market segmentMultiple I/Os such as LVDS, USB 2.0, MIPI DSI, MIPI CSI, MIPI HSI, SD 3.0, MMC v4.4 ensure broad connectivity options