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i.MX Your Interface to the World i.MX families offer the most versatile platforms for multimedia and display applications, bringing personality and interactivity to a whole new world of products
Company Overview Semiconductor design and manufacturing company established in 1953 Focused on the automotive, consumer, industrial, networking, and enabling technologies Engaged with 10,000+ customersglobally; more than 100 of the top electronic manufacturers Headquartered in Austin, Texas 19,500 employees in over 30 countries
Portfolio Solutions General Embedded General Embedded Body &Security Base stations& Controllers ApplianceControl SmartBooks Powertrain& Hybrid Routers &Switches Home PortableMedical eBooks Chassis  & Safety Security Appliances RF RemoteControls Smart Meters,Smart Grids Driver Infotainment Printers & Gateways Sensors forPhones & Games Factory Automation& Drives 3
MSG RASG NMG PRODUCTS ,[object Object]
 32bit MCUs
 16bit MCUs
 DSCs
 Embedded MCUs
 Automotive RF
Synkro / RF4CE………………….... APPLICATION ,[object Object]
Remotes
SP/MP Docks
 Computers
 Cars
 Medical EquipPRODUCTS ,[object Object]
Mixed Signal
 PMICs
 Sensors
 LED Drivers
 Baseband
 RF platforms …………………….. APPLICATION ,[object Object]
Remotes
Smart Phones
Media Players
 Cell base stations
 CarsPRODUCTS ,[object Object]
Audio DSP
Media SOC
 Custom Products
 Power Architecture
 Network DSPs
Security Software……………………. APPLICATION ,[object Object]
 Home Theaters

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Freescale i.mx golden presentation for blogger july 2011

  • 1. i.MX Your Interface to the World i.MX families offer the most versatile platforms for multimedia and display applications, bringing personality and interactivity to a whole new world of products
  • 2. Company Overview Semiconductor design and manufacturing company established in 1953 Focused on the automotive, consumer, industrial, networking, and enabling technologies Engaged with 10,000+ customersglobally; more than 100 of the top electronic manufacturers Headquartered in Austin, Texas 19,500 employees in over 30 countries
  • 3. Portfolio Solutions General Embedded General Embedded Body &Security Base stations& Controllers ApplianceControl SmartBooks Powertrain& Hybrid Routers &Switches Home PortableMedical eBooks Chassis & Safety Security Appliances RF RemoteControls Smart Meters,Smart Grids Driver Infotainment Printers & Gateways Sensors forPhones & Games Factory Automation& Drives 3
  • 4.
  • 10.
  • 15.
  • 21.
  • 25. Cell base stations
  • 26.
  • 32.
  • 37. NAS/DMS4 4 Who is Freescale?
  • 38. 5 Freescale Semiconductor 50+ years of innovation Leadership in growth markets Broad product & technology portfolio Deep customer relationships Flexible manufacturing strategy Significant R&D investment Talented, global workforce Solid financial position
  • 39.
  • 40.
  • 41. Consumer Focus is Shifting 8
  • 42.
  • 43. Business support, e.g. marketing
  • 44.
  • 45.
  • 46. Computing Growth Drivers Over Time, 1960-2020E Tablets eReaders Mobile Consumer Home Energy 1,000,000 100,000 10,000 1000 100 10 1 Enterprise Phones 10B + Units??? Cell Phone/ Desktop Internet Games INCREASING INTEGRATION Media Phones 1B + Units / Users Educational PC 100mm + Units Devices / Users (mm in Log Scale) Smartphones Servers Thin Clients 10mm + Units Netbooks Mainframe Car Infotainment 1mm + Units . . . 1960 1970 1980 1990 2000 2010 2020 Note: PC installed base reached 100mm in 1993, cellphone/ Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research New Computing Cycles Supported by 10x More DevicesOpportunities for Semiconductor/Hardware/Software/Services
  • 47. The Market is Shifting from Portable to Mobile Computing
  • 48. The Tablet Usage Model is Rapidly Evolving Today Longer Term Near Term General purpose Printer Home multimedia eReaders eLearning Gaming Ruggedized/Industrial Business productivity Medical Children’s Auto infotainment Enterprise VOIP phones Media phones Smart monitors Appliance displays . . . Good, Better, Best Small, Medium, Large Form Factors Price Segments SegmentIntroduction Value (Traditional) Segmentation Segmentation Proliferation/Maturity
  • 49. Freescale Intelligent Display Devices 14 Enabling rapid development of a wide range of multimedia access devices Target Markets Development Building Blocks Medical Smartphones, Smartbooks& Tablets Acceleration, Magnetic, Touch and Pressure Sensors ARM-based Applications Processors Power Management, Networking eReaders Ecosystem Industrial Development Boards, Kits & Reference Designs Software Support Solutions Connected Consumer Automotive
  • 50. Freescale i.MX: Your Interface to the World Power consumption Integration Performance i.MX53 is the most versatile platform for multimedia and display applications, bringing personality and interactivity to a whole new world of products
  • 51.
  • 52.
  • 55.
  • 56. Unbounded User Experience Good Mobile Experience Enhanced by i.MX 6Dual The Good News: Mobile & Auto infotainment do not follow the Desk/laptop use paradigm Our devices are on the move and must have more services: Augmented Reality, Environment Sensing, Biometrics, GPS, Cellular Services, Lane detection, Security (remote wipe, secure wallet, trusted boot), Eye Detection, face recognition, Mapping…. These apps are essential to the good mobile experience 1- Watch Video Security + 2- + Browsing Face Recog Enhanced Mobile Services Standard Use Cases 3- + Street Maps Environment Sensing Game 4- + RealityAugment app Email/IM Cellular + 5- OS Cortex A9 (1) Cortex A9 (2)
  • 57. The Great News: i.MX 6Quad enables a richer experience across the board.Four cores means more services, richer ‘standard apps’, faster response times,and headroom to expand and grow as the market evolves Full suite of Enhanced Mobile Services Richer ‘Standard’ Apps 1- Watch Video DVR Show Search crawler VPN + 2- + Reading Video Publishing Virus check Face Reco 3- + Street Maps LocationSensing Browsing RealityAugment app Game Game GPS 4- + VOIP Email/IM Heavy Browsing Heavy Browsing Security + + 5- OS OS OS Hypervisor Cortex A9 (3) Cortex A9 (4) Cortex A9 (1) Cortex A9 (2) Unbounded User Experience Great Mobile Experience via i.MX6Quad
  • 58. Unbounded User Experience Safer, Richer Auto Infotainment Solutions via i.MX6Quad It doesn’t end with Mobile: i.MX 6Quad benefits extend to Auto Infotainment. Four cores means ability to run critical services like lane departure detection, droopy-eye detection, interactive dashboards, car and environmental sensing, collision avoidance radar on two cores while running richer ‘standard’ apps on the other two cores Enhanced Auto Services Always Running Richer ‘Standard’ Apps CarLane Sensing Dashboard 1- Street Maps Video + -1 2- + -2 VOIP Flash Game Eye detection Fuel Gauge 3- + -3 Street Maps Voice Directions Browsing Location Monitoring 4- + Game Game -4 security Heads up Display 5- -5 Environment control Audible IM/Email Street Maps Collision avoidance Radar + OS Secure OS Hypervisor Cortex A9 (3) Cortex A9 (4) Cortex A9 (1) Cortex A9 (2) Standard apps Enhancement apps
  • 59.
  • 61. Wants to check Facebook, browse sports news, play game of Poker online vs friends
  • 62. Asks to borrow the tablet for 20 minutes Game Street Maps LocationSensing Facebook User #2(active) User #1 (active) User #2 User #1 (apps running) Email/IM Browser Browser Browser OS OS Janelle Kyle OS OS OS OS Log in Log in Hypervisor Hypervisor Cortex A9 (3) Cortex A9(4) Cortex A9 (3) Cortex A9(4) Cortex A9 (1) Cortex A9 (2) Cortex A9 (1) Cortex A9 (2) i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People
  • 63.
  • 64. Tired of driving, wants to spend 1 hour w/ car system
  • 65. Wants to check Twitter, play Quake 4 and check up on stock quotes via browser
  • 66. Asks Janelle if she can drive for an hour Game Street Maps LocationSensing Facebook User #2(active) User #1 (active) User #2 User #1 (apps running) Email/IM Browser Browser Browser Janelle Kyle Switch Driver Janelle OS OS OS OS OS OS Hypervisor Hypervisor Cortex A9 (3) Cortex A9(4) Cortex A9 (3) Cortex A9(4) Cortex A9 (1) Cortex A9 (2) Cortex A9 (1) Cortex A9 (2) i.MX 6Dual and 6Quad -- Unbounded Use by Multiple People
  • 67. Unbounded Experience – More is Less: Lower Power Consumption for Single Application i.MX 6Quad i.MX 6Dual i.MX 6Solo Browsing RichWebsite withmultiple tabs(Reqs 1Ghz) 1.2GhzSingle A9 2.4GhzDual A9 4.8GhzQuad A9 Browser 1 1 1 Same Performance Power P .87P .69P 30% Lower Power 13% Lower Power
  • 68. Unbounded Experience – More is Less: Lower Power Consumption for Multiple Applications i.MX 6Dual i.MX 6Quad Hypothetical singlecore processorat 2.4Ghz HypotheticalProcessor Playing rich3D game andVOIP for game chat (requires 2GHz) Single core must double frequency to do use case 2.4GhzSingle A9 2.4GhzDual A9 4.8GhzQuad A9 Rich GameVOIP 1 1 1 Same Performance Power .64P (vs Single) .82P (v dual) .44P (v single) P 36% Lower Power 18 to 56% Lower Power
  • 69. Enabling NextGeneration Consumer Products Make It Look Good Get clean, crisp and complex graphics powered by 200MT/s. Three dedicated graphics engines for uncompromised user experience. Being the Same Is Different Scalable multicore processors enables onesoftware design for a portfolio of products. i.MX 6 Series Built on ARM®Cortex™-A9 Do More with Less Power 24 hours of video playback, 30+ days of standby time through unique low-power design and multicore utilization. Make It Pop Achieve Blu-Ray Disc™ quality, visually stunning dual stream 1080p, 50Mb/s video. Innovate with 3D and image recognition. Industry’s most scalable and powerful platform for multimedia and display applications 26
  • 70.
  • 71. 1 MB L2 cache, Neon, VFPv3, Trustzone
  • 72. 3D graphics with 4 shaders up to 200MT/s
  • 74. External memory support up to 64-bit DDR3 and 2-channel 32-bit LPDDR2
  • 75.
  • 76. 1 MB L2 cache, Neon, VFPv3, Trustzone
  • 77. 3D graphics with 4 shaders up to 200MT/s
  • 79. External memory support up to 64-bit DDR3 and 2-channel 32-bit LPDDR2
  • 81. Single ARM Cortex A9, 1/1.2GHz
  • 82. 256KB L2 cache, Neon, VFPv3, Trustzone
  • 83. Next generation video, 3D graphics (6Solo only)
  • 84. External memory support up to 32bit DDR3 and LPDDR2
  • 85.
  • 86. Dual HD 1080p decode, Dual 720p encode, single stream up to 1080p60, 50Mb/s
  • 87. 3D video playback in High definition
  • 88. Low power 1080p playback at 350mW Integrated IO’s that include HDMI v1.4 w/PHY, LVDS display ports, MIPI CSI/DSI for camera/Display,  MIPI HSI, Gigabit Ethernet, multiple USB 2.0, PCI-Express, CAN controller, MLB bus
  • 89. Consumer, Industrial and Automotive temperature range qualifications
  • 90. POP, BGA packaging options using low layer count PCB design rules
  • 91.
  • 92.
  • 94. Color adjustments and gamut mapping
  • 95. Gamma correction and contrast stretching
  • 96.
  • 97. H.264 MVC 720p60 encode (1080p planned)
  • 98.
  • 99. Intuitive User Interfaces for content viewing
  • 100. Scalability for ‘the next big use case’ i.MX 6Dual/6Quad 3D Graphics - 200 MT/s, 4 shaders, 3 separate engines - High quality 3D games optimized for mobile - Augmented reality views (real world + 3D objects) - Advanced 3D video formats (source/depth format)
  • 101.
  • 103.
  • 104. Dual stream at 25Mbps each
  • 105.
  • 107.
  • 108. Dual stream at 25Mbps each
  • 109.
  • 110. i.MX Applications Processors i.MX 6 Series i.MX535 / i.MX508 i.MX515 i.MX 7 Series Motion Sensors MMA8450 Linear Accelerometer Accelerometer & Gyroscope Combo 3-axis Gyro MPR121 Capacitive Touch Sensor 3-axis Magnetometer Other Sensors MPL115 Barometer Horizon Altimeter Sys Control Sys Control Sys Control Sys Control Sys Control Sys Control Sys Control Sys Control Sys Control CPU CPU CPU CPU CPU CPU CPU CPU CPU Connectivity Connectivity Connectivity Connectivity Connectivity Connectivity Connectivity Connectivity Connectivity PMIC A1, 2-4 cell + advanced audio PMIC A1, 1 cell + audio Audio SGTL 5000 Songbird or 3rd party Multimedia Multimedia Multimedia Multimedia Multimedia Multimedia Multimedia Multimedia Multimedia Timers Timers Timers Timers Timers Timers Timers Timers Timers PMIC A1, 2-4 cell Memory Memory Memory Memory Memory Memory Memory Memory Memory Display Display Display Display Display Display Display Display Display Power Mgmt Atlas AP-Lite PMIC Int. power, charger & IF Ripley or 3rd party PMIC Int. power, charger & IF Memory I/F Memory I/F Memory I/F Memory I/F Memory I/F Memory I/F Memory I/F Memory I/F Memory I/F i.MX Platform Roadmaps 32 PMIC A1, 1 cell Security Security Security Security Security Security Security Security Security MC1323xC Zigbee 802.15.4 Transceiver Family MC13213 Zigbee 802.15.4 Transceiver RF4CE/Zigbee Networking 2010 2011 2012 2009

Hinweis der Redaktion

  1. Volumes 2010 2015Clamshell 60% 65% 66% 65% 65% 65% Tablet 40% 35% 34% 35% 35% 35% Revenue 2010 2015Clamshell34%39%40%39%39%39%Tablet 66%61%60%61%61%61%
  2. These big seven applications include email, games, social networking, instant messaging, mapping & directions, music & radio, and weather. Combined, the big seven will account for 7 billion downloads worldwide in 2014.
  3. Pin compatible within package familyIntegrated power management for design simplicityFlexible interfaces – DDR2/3, HDMI, SATA, LVDS, Ethernet, PCIe, multi-channel audio Broad OS support including Android, Chrome, Ubuntu, WinCE 7.0Integrated power management– Simplifies power requirements of the i.MX6 family by integrating critical PMIC functions enabling customers to spend less time designing in power management and more time designing value added features.Flexible interfaces with integrated PHYs including HDMI 1.4, 4x USB ports, Gigabit ethernet, LVDS, FlexCAN, MLB-150, PCIe and SATA-2 reduce board routing complexity and eliminates need for expensive external bridge chip ICs [market first?]Supports up to 5 displays (3 LCDs, 1 HDMI, 1 EPD) for full flexibility to design the best platform for a specific market segmentMultiple I/Os such as LVDS, USB 2.0, MIPI DSI, MIPI CSI, MIPI HSI, SD 3.0, MMC v4.4 ensure broad connectivity options