Presentation to wine & spirits marketing executives on 8/13/09 in Napa, CA. Expand to full-screen to view.

1. Digital Media Briefing Marketing Landscape for Wine & Spirits Bill Youstra, Halogen Network

3. What’s Happening Now

6. Content, Communication, Community

7. Real-time Web vs 3-day old Web

9. So that’s what’s new

10. But is it all legit? How much of this is noise, time-wasters and narcissism run amok?

11. It depends. Not everything will stick.

12. How can you tell the difference?

13. Watch your kids.

16. Digitally speaking, adults are becoming more childlike

17. At a faster rate than ever before

20. And if you want to “message” me…

21. … you’d better do it on my terms.

22. What This Means for Brands

25. In short: You can engage your target like never before. If you play by the new rules.

26. What you can do now

35. Twitter Campaign Dynamics Call to Action Marketer Consumer

36. Twitter Campaign Dynamics Message Marketer Consumer Feedback Message Feedback Message Feedback

37. Twitter Campaign Dynamics Personal Network Message Marketer Consumer Feedback Message Feedback Message Feedback

39. Wine & Spirits

43. Behavioral Alignment “ Wine” has 758,000 fans Wineries are building online audiences … So are… Wine Festivals

44. Behavioral Alignment Out of 500+ “Wine” Facebook Groups, #3 is: “ OMG I so need a glass of wine or I’m gonna sell my kids.”

46. Email Outreach

47. Facebook Integration