2012/2/21コンバージョン塾プレゼンテーション資料　CMS構築におけるSEOの考慮点

1. SEO
CMS
11 VRU

3. CMS
R SRR
Content Management System
ÇP RR
WordPress*MovableType å ì
Í RR {
ù S Í CMS
#
S Í CMS
Facebook*OKWave* S*2 P *
Yahoo!S VR* V *Wikipedia
R S VR

4. CMS
S
Í CMS '

5. SEOP '
UTU + 3
VS RS + ? RS
+ P ? RS #

6. SEOP
SEOP
CMS SEOP
RR +
+ RS
(
)
SEO
SEOP 3 P
RS

7. SEO j
ì SEO ì

8. S6 ( j)
j)
jP
title QV P
301U U S canonical / P
nofollow noindex / ~P
P
HTML VS P
å V T
table frameP P
alt

9. P
URL P ( )

10. S6 3(SEOR
3(SEOR P )
)
SEO ì R P
»2: FP
V VS P P
and P
V P

11. 1
U P P
CSS {P P

12. SEO
jå SEO S
CMS # { .

13. CMS #
CMS SEO #

14. CMS
TVR
TVR
URL
VUV U
TVR PR

15. TVR

16. TVR 6
TVRP
S

17. TVR 6 3
VR
Ž
c
P V QVR
RU U S
P V QVR
) ) TVR
RR QU V 2
U

18. TVR 6
0c SEO
SR V V U P
SV U

19. TVR 6
TVR
V QVR V QVR
c c
c c
€c €c
Ec # *
c c
c
c
c c
c # *
c # *
c c
c c
*** ***

20. TVR

21. TVR 6
#
TSVS P
“ S #
TVR #
Pp ñ
S R
Web Forum TSVS Pì

22. Q S
http://web-tan.forum.impressrd.jp/e/2012/01/30/12025
( )Duplicate Content in a Post-Panda World by Dr. Pete 2011/11/16

23. TVR 6 3
www.example.com/contents/

24. U V V
www.example.com/contents?p=1
www.example/contents?sessid=123
www.example.com?tag=content
URL
www.example.com/category/aaa/
www.example.com/2012/02/07/

25. TVR 6
www.example.com/print/
www.example.com/smartphone/
SV #
www.example.com/result/order=acsending
www.example.com/result/order=descending
TVR
www.example.com/contents/page=1
www.example.com/contents/page=2
www.example.com/item/blue/
www.example.com/item/red/

26. TVR 6

27. TVR ( )
TVR
å TVR
View allTVR
noindex S R

28. TVR 6 8

29. TVR

30. TVR 6 2

31. å TVR
www.example.com/contents/
canonical

32. www.example.com/contents?p=1
www.example/contents?sessid=123
www.example.com/contents/print/
www.example.com/contents/smartphone/
www.example.com?tag=content
www.example.com/2012/02/07/

33. TVR 6

34. P TVRP TVR
canonical
canonical View all
: TVR
page
canonical

35. TVR 6

36. P noindex
(index
(noindex
(noindex

37. VUV U

38. VUV U
Q R P
Q R S
P
P S R
Q R
P

40. VUV U 6
JavaScript U P
JavaScript U Google
S TTVR 3 U ù
URS S T
P
TVR U P
Sitemap.xml UP

41. VUV U 6 3
AjaxP VU
Ajax V U VP å
VU
VU PGoogle
URL
Making AJAX Applications Crawlable
https://developers.google.com/webmasters/ajax-crawling/
AJAX SP VU U - Q R U SUV AJAX
http://www.sem-r.com/seo/20100305195304.html

42. Q

43. TVR
U U S
TVR
TVR 301U U S

44. P
U U S TVR
S TTVR 301U U S
TVRU
V V S T
TVR U S

45. { TVR
HTTPUR R VS200P
TVR { 200P TV
R
UR R VS
404( P)
410({ )
404 TVR Q S
V SVRP TVR

46. ñ
V V P

47. P 6
# 7
Ž S
T Ž TVR ñ
T P U TVR
# ñ U V
ñ
TVR #
URL {

48. P 6 3
1. T U Pnofollow
2. # ñ TVRPnoindex
3. # P ñ #
TVR U P

49. and P •
and V VSP
/ S
Ž
cP TVR ­
)/ c) ) Éc c)
V VS P

50. V VS

51. TVRP
P c P TVR ­
)(( )P

52. P

53. P

54. P
S SEOP
SEO P
SEO

55. cP #C
P