An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
ingrediendts needed in preparing dessert and sweet sauces
Social Media 101
1. An introduction
to social media
for business
By Yasheaka Oakley
YOakleyPR.com
2. About Yasheaka
Cheyney University, 2011
Bachelor of Arts in
Communication Arts
Public Relations
Minor - Graphic Design
Kent State University, 2014
Master of Arts in Journalism
& Mass Communications
Public Relations
3. Public Relations Social Media
Content Development Facebook
Media Relations Google+
Online Marketing LinkedIn
Email Marketing Twitter
Web Management WordPress Blogging
4.
5. Social Media for Business
Engaging in social media is time consuming, it’s not
a one-and-done effort—it’s a commitment
Social media isn’t a quick fix or short-term public
relations or marketing tool
Businesses should always keep their target audience
in mind when engaging current or potential
customers via social media
If your customers aren’t using a social
network, then you shouldn’t be either!
6. Social Media for Business
Purpose 1: Sharing
Funny cat photos your followers enjoy
Links to articles that keep your followers informed
Purpose 2: Promotion
Information on company discounts, promotions,
contests, etc.
Purpose 3: Interaction
Interact with customers and provide consumer support
for complaints, questions, etc.
7. “Focus on developing a
quality network that can
actually help you
achieve your goals.”
- Patrice-Anne Rutledge, author of Using LinkedIn
8.
9. The Big Four
At the very least, you
must have a presence on
“the big four”
Facebook
Google
LinkedIn
Twitter
Learn how to craft a
conversation for each
10. Facebook
Facebook is the
most addicting of
the social networks
with 23% of its
users checking
their account five
or more times
every day.
-Edison Research
11. Facebook for Business
Consumers are Facebook Fan Pages
more likely to trust Brand worth measured
in “Likes”
messages shared
Facebook Want Button
by their friends & 47% of Americans say
family than a Facebook has the
brand. greatest impact on their
purchase behavior
Edison Research
- Stephen Herskovitz
12. Facebook Fan Pages
Facebook has
become less
about people
connecting,
and more
about
promotion
and
advertising.
13. Google
A versatile suite of
products, apps, and
services that can
optimize your
search engine
(SEO) rank and
streamline your
business at the same
time!
14. Google for Business
Google includes:
Google+ “Google Analytics
Google Blogger is used by over
Google Mail (Gmail) 50% of the top
Google Calendar
Google Analytics
10,000 websites
Google Drive / Docs in the world.”
Google Maps / Places
- Lou Dubois, Inc.com
YouTube
15. LinkedIn
Growing at a rate of 2
new members per
second, LinkedIn
has become the
fastest growing
network for
professionally-
minded individuals.
- Go-Globe.com
16. Stand Out Professionally
LinkedIn accounts
that are 100%
complete are 40
times more likely to
get found in a
LinkedIn search
Finishing your profile takes some time, but it is
mandatory for success
17. LinkedIn Checklist
1. Professional Photo
2. Unique Headline
3. 2-3 Past Positions
4. Profile Summary
5. Education
6. 5 Special Skills
7. 2 LinkedIn
Recommendations
18. Twitter
Twitter is the social
platform most users
would utilize to
share your
content—not
surprising when it’s
users send over 750
tweets per second.
- Go-Globe.com
19. Twitter for Business
Create a balance of tweets to avoid “Twitter Jail” i.e.
account suspension
BufferApp suggests sending only 4 tweets per day
and will schedule your posts for times with the most
online activity
20. Twitter for Business
Consumers complaining
via social media expect a
response within 30
minutes regardless of
the time of day, but more
than 56% are being
ignored on Twitter
- AllTwitter
21. Social Sharing on The Big Four
How likely are users
to share your
content?
It depends on the
platform!
Infographic shows
sharing for every
100 million users
per network
Research by umpf.co.uk
22.
23. Link Your Profiles to Build Networks
Include your social
URLs on your …
Blog
Website
Resume
Email Signature
Business Cards
Other Social
Networks
24. An Easy Resource
Infographic: Social
Media Statistics and
Facts of 2012 by Go-
Globe.com
Covers: Facebook,
Twitter, LinkedIn,
Blogging, YouTube,
Pinterest, Instagram,
Google+
http://bit.ly/VdB1Do
25. Connect with Yasheaka
Google search “Yasheaka
Oakley”
Facebook.com/YOakelyPR
LinkedIn.com/in/YOakley
Twitter.com/YOakleyPR
Sign up now and get FREE
Social Media tips:
http://eepurl.com/oD_-T
Hinweis der Redaktion
Although this may be true, According to Business2Community, 80% of social media users prefer to connect with brands through Facebook.
With more than 1 million websites integrating with Facebook in various ways (Social-sign in, checkout, comments, etc) you simply MUST have a presence on this platform. Over the last year, 77% of B2C and 43% of B2B companies stated they had acquired customers from FB
I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.