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TARGET              TWD1,310.00
HTC Corp                                      2498 TT                                                       PRIOR TP
                                                                                                            CLOSE
                                                                                                                                TWD1,500.00
                                                                                                                                 TWD870.00
                                                                                                                                                      BUY
TAIWAN / TECHNOLOGY HARDWARE & EQUIPMENT                                                                    UP/DOWNSIDE             +50.6%          UNCHANGED




 HOW WE DIFFER FROM THE STREET                                                  INDUSTRY OUTLOOK                                    CHANGE IN NUMBERS
                                    BNP Consensus                    % Diff
 Target Price (TWD)
 EPS 2011 (TWD)
                               1,310.00
                                   81.65
                                                   1381.52
                                                     86.38
                                                                       (5.2)
                                                                       (5.5)
                                                                                Uncertainties priced in
 EPS 2012 (TWD)                      104            107.77             (3.9)      Retain BUY with a new TP of TWD1,310
                                Positive           Neutral        Negative        Apple lawsuit: first ruling likely on 15 July, limited downside potential
 Market Recs.                          26                  7                2     Growth outlook for the Android camp remains intact
 KEY STOCK DATA                                                                   Negatives appear priced in
 YE Dec (TWD m)                       2011E          2012E          2013E       BUY with TP of TWD1310
 Revenue                            512,254        685,874         922,749      HTC’s share price corrected about 16% in
 Rec. net profit                      66,834        84,735         104,198      the recent week on concerns about its S3
 Recurring EPS (TWD)                   81.65            104             127
                                                                                deal and a possible patent infringement
                                                                                ruling this Friday, 15 July. To factor in the
 Prior rec. EPS (TWD)                  87.09            114             129
                                                                                rising uncertainties and increasing
 Chg. In EPS est. (%)                    (6.2)         (9.1)          (1.5)     competition, we trim our earning forecasts
 EPS growth (%)                          69.1          26.8            23.0     6% for 2011 and 9% for 2012. While we
 Recurring P/E (x)                       10.7            8.4            6.8     think most of the negatives are priced in,
 Dividend yield (%)                         6.9          7.4            9.0
                                                                                we retain BUY with a new TP of
                                                                                TWD1,310 (TWD1,500 previously), based                                 Laura Chen
 EV/EBITDA (x)                              8.3          6.3            4.9                                                                           +886 2 8729 7052
                                                                                on 14x 12-month forward P/E.                             laura.chen@asia.bnpparibas.com
 Price/book (x)                             8.0          6.5            4.8
 Net debt/Equity                      (106.5)       (102.8)         (100.8)     Apple lawsuit: limited downside                                       Yifan Lai
                                                                                                                                                  +886 2 8729 7056
 ROE (%)
                                                                                For the possible first ruling this Friday,            yifan.lai@asia.bnpparibas.com
                                         80.9          83.9            79.3
                                                                                even in the worst-case scenario that HTC
  (TWD)                      HTC Corp                                           is found having infringed some of Apple's patents, we assume royalty fee
                                                                     (%)
                             Rel to MSCI Taiwan                                 of about USD2 per handset (on benchmark touch screen controller IC
 1,400                                                                153       pricing), implying a total of USD100m for 50m units shipment in 2011E.
                                                                      103       Our patent expense estimate of USD1.5b-2b should cover most of the
    900                                                                         potential upcoming expenses. Apple seems to be keen to rule out all the
                                                                      53        competitors by suing almost everyone, including Samsung Electronics,
    400                                                             3
                                                                                Nokia, etc. However, the number of related parties involved (Google,
                                                                                Verizon, AT&T, etc) makes it unlikely that Apple will win all the cases
      Jul-10         Oct-10       Jan-11          Apr-11       Jul-11
                                                                                related to patent infringements. So, we see room for negotiation. We
 Share price performance            1 Month        3 Month        12 Month      appreciate concerns about corporate governance with HTC’s acquisition
 Absolute (%)                          (21.5)         (22.1)           72.8     of S3 Graphics, but we are positive about the merger as it should
 Relative to country (%)               (16.8)         (16.9)           62.7     strengthen HTC’s bargaining power in patent-related issues.
 Next results                                                  August 2011      Growth outlook remains intact for the Android camp
 Mkt cap (USD m)                                                    24,895      The positive growth outlook for Android remains intact, as the penetration
 3m avg daily turnover (USD m)                                        230.6     rate of Android and iOS smartphones in the US is still below 40%.
 Free float (%)                                                            73   Smartphones generate higher profit and sales contributions, thus we
 Major shareholder                                             Fidelity (7%)    believe telecom operators will continue to market smartphones
 12m high/low (TWD)                                     1,300.00/519.05         aggressively to boost data revenue. Google is seeing 500K Android
 3m historic vol. (%)                                                  55.1
                                                                                phone activations per day currently and it is growing 4.4% every week,
                                                                                implying at least 200m Android phones in 2011. We believe HTC’s
 ADR ticker                                                                 -
                                                                                growth outlook is intact given its leadership in the rising Android camp.
 ADR closing price (USD)                                                    -
 Sources : Bloomberg consensus; BNP Paribas estimates                           Negatives appear priced in
                                                                                Given the recent sharp correction in HTC’s share price, we believe most
 RECENT COMPANY & SECTOR RESEARCH                                               uncertainties, such as the potential losing of the Apple lawsuit and rising
 Upbeat outlook on track ........................................ 6 Jul 2011    competition, are largely priced in. We expect the volatility in the share
 Fundamentals remain solid................................20 Jun 2011           price to reduce after the initial ruling is announced, possibly on 15 July.
                                                                                We maintain BUY on improved visibility into 2H11. We also expect the
 Semicon West SPE wrap up................................ 13 Jul 2011
                                                                                share price to be supported by 80%+ ROE through 2012E, 6-7%
 Outlook remains uncertain.................................. 13 Jul 2011        prospective dividend yields, and attractive valuations as the stock trades
                                                                                at just 7x 2012E P/E, excluding cash on hand.

BNP Paribas Securities Asia research is available on Thomson One, Bloomberg, TheMarkets.com, Factset and on http://equities.bnpparibas.com. Please contact your
salesperson for authorisation. Please see the important notice on the back page.


                                                           PREPARED BY BNP PARIBAS SECURITIES ASIA                                                      14 July 2011
     THIS MATERIAL HAS BEEN APPROVED FOR U.S DISTRIBUTION. IMPORTANT DISCLOSURES CAN BE FOUND IN THE DISCLOSURES APPENDIX.
LAURA CHEN                                                                                                 HTC CORP                                                                                 14 JULY 2011




                                    —— Base ——             —— Best —— —— Worst ——                                     Key Earnings Drivers & Sensitivity
Year-end 31 Dec                     2011E       2012E      2011E       2012E         2011E           2012E                        Key earning drivers are handset shipment growth and
Sales (TWD b)                             512       686        522          705            502             666                    operating margin. We estimate a 4ppt increase in handset
Change (%)                                                    1.97         2.86        (1.97)         (2.86)                      shipment growth alone would increase EPS by about 2.0%
Handset spmt gwth (%)                  102.7       40.0      106.7         44.0           98.7             36.0
                                                                                                                                  and 2.8% and sales by about 2.0% and 2.9% in 2011 and
                                                                                                                                  2012, respectively.
Change (%)                                                     4.0            4.0        (4.0)            (4.0)
OPM (%)                                  14.7      14.0       15.7         15.0           13.7            113.0                   Changes in operating margin have a significant impact on
EPS (TWD)                              81.65 103.52          88.85 114.04               74.67             93.42                   EPS. We estimate a 1% increase/decrease in operating
Change (%)                                                     8.8         10.2          (8.5)            (9.8)                   margin, all else being equal, would increase/decrease EPS
                                                                                                                                  by about 6.7% in 2011 and 7.1% in 2012.


Sources: BNP Paribas estimates



        HTC Corp and MediaTek (3M and 6M realised-Vol)                                                                                      Regression – HTC Corp to MXTW Index

 (%)                                                                                                                                                              24.00%
 80
 70                                                                                                                                                               14.00%

 60
 50                                                                                                                                                               4.00%
                                                                                                                       HTC Corp




 40                                                                                                                               -12.00%       -7.00%         -2.00%                3.00%           8.00%
                                                                                                                                                                  -6.00%
 30
 20
                                                                                                                                                                -16.00%
 10
  0                                                                                                                                                             -26.00%
  Jul-03     Jul-04    Jul-05       Jul-06      Jul-07    Jul-08     Jul-09      Jul-10        Jul-11                                                            MSCI Taiwan
                 HTC Corp - 3M Realised - Vol                        HTC Corp - 6M Realised - Vol
                                                                                                                      HTC Corp = 138 + 1.2226 * MXTW Index
                 MediaTek - 3M Realised - Vol                        MediaTek - 6M Realised - Vol                     R Square = 0.3131
                                                                                                                      Regression based on 261 observations of 5 years weekly data.
                                                                                                                      Sources: Bloomberg; BNP Paribas
 Sources: Bloomberg; BNP Paribas




                                                              Taiwan sector correlation matrix at 31 March 2011
                                                                     Banks                    PetroChem                           Hardware     Semiconductors          Building materials               Telecoms
Banks                                                                    1.00                              0.57                         0.67               0.63                              0.73            0.41
PetroChem                                                                                                  1.00                         0.53               0.55                              0.60            0.43
Hardware                                                                                                                                1.00               0.75                              0.65            0.36
Semiconductors                                                                                                                                             1.00                              0.61            0.35
Building materials                                                                                                                                                                           1.00            0.36
Telecoms                                                                                                                                                                                                     1.00
Source: BNP Paribas Sector Strategy



                                      Long/short chart                                                                                                   The risk experts
      (x)                                                                                                             The Risk Experts
                                                                                                                      •           Our starting point for this page is a recognition of the
 4.14
 3.64                                                                                                                             macro factors that can have a significant impact on stock-
                                                                                                +2s
 3.14                                                                                                                             price performance, sometimes independently of bottom-up
 2.64                                                                                               +1s                           factors.
 2.14
 1.64                                                                                          Mean
 1.14                                                                                                                 •           With our Risk Expert page, we identify the key macro risks
                                                                                                    -1s
 0.64                                                                                                                             that can impact stock performance.
 0.14
                                                                                                    -2s
-0.36
    Jul-08       Jan-09           Jul-09        Jan-10       Jul-10           Jan-11           Jul-11                 •           This analysis enhances the fundamental work laid out in
                                    HTC Corp - MediaTek                                                                           the rest of this report, giving investors yet another resource
                                                                                                             
                                                                                                                                  to use in their decision-making process.

Sources: Bloomberg, BNP Paribas




                                                                                                                  2                                                                                 BNP PARIBAS
LAURA CHEN                                                                             HTC CORP                                                                        14 JULY 2011



Reiterate BUY with a lower TP of TWD1,310.00
While a preliminary ruling of Apple’s first patent lawsuit against HTC may be announced
on 15 July, Apple filed another lawsuit on 8 July, claiming patent infringement on HTC’s
portable electronic devices and related software. HTC responded with a statement
saying that it denies all of Apple’s past and present claims against it and that it will
continue to protect and defend its own intellectual property (IP).
HTC’s share price has corrected about 16% in the recent week on concerns about the
S3 deal and a possible patent infringement ruling this Friday. To factor in the rising
uncertainties, we trim our earning forecasts 6% for 2011 and 9% for 2012. We also
prune our handset shipment estimates to 13m units (from 15m) for 3Q11 and to 15m
(from 16.5m) for 4Q11 on rising uncertainties on soft tech demand. But we believe
HTC’s growth outlook remains intact given its leadership in the rising Android camp. We
retain our BUY rating. We cut our TP to TWD1310 (from TWD1,500) to reflect the
earnings revision. Our TP is based on 14x 12-month forward P/E, which is the high-end
of the stock’s historical trading band to reflect the strong earnings growth momentum.
Key downside risks to our TP are margin pressure from an increase in competition,
which will likely lead to price wars, and slower-than-assumed smartphone growth.

 Exhibit 1: Earnings revision
 Year-end Dec-31                                  –————— Prior –—————                            –————— Revised –—————                             –————— Change –—————
                                                     2011E                   2012E                       2011E                    2012E                2011E                   2012E
                                                  (TWD m)                  (TWD m)                  (TWD m)                     (TWD m)                     (%)                  (%)
 Revenue                                           547,858                  754,479                  512,254                    685,874                    (6.5)                (9.1)
 Gross Profit                                      157,487                  210,188                  147,309                    191,077                    (6.5)                (9.1)
 Operating Profit                                   80,332                  105,637                      75,272                  96,029                    (6.3)                (9.1)
 Pre-tax Profit                                     81,202                  106,025                      76,142                  96,417                    (6.2)                (9.1)
 Net Profit                                         71,287                   93,187                      66,834                  84,735                    (6.2)                (9.1)
 EPS (TWD)                                            87.09                  113.85                       81.65                  103.52                    (6.2)                (9.1)


 GM (%)                                                28.7                     27.9                       28.8                    27.9
 OPM (%)                                               14.7                     14.0                       14.7                    14.0
 Net margin (%)                                        13.0                     12.4                       13.0                    12.4
 Source: BNP Paribas estimates



 Exhibit 2: Peer valuation
 Name               BBG code         Rating              TP       Price       — P/E —              —— EPS ——            — Div yeld —      —— ROE ——            EPS growth     Mkt cap
                                                                            ‘11E    ‘12E         ‘11E         ‘12E      ‘11E      ‘12E     ‘11E     ‘12E      ‘11E    ‘12E
                                                      (LC)         (LC)       (x)      (x)       (LC)         (LC)       (%)       (%)      (%)      (%)       (%)     (%)    (USD m)
 Asian Handset
 HTC                   2498 TT          BUY       1310.00         870.0     10.7       8.4       81.7        103.5        6.6       7.0    80.9     83.9      69.1     26.8    24,620
 ZTE                    763 HK        HOLD           31.00         27.1     25.7     22.7          1.1            1.2     1.0       1.1    13.5     13.5      (0.9)    13.1    12,262
 SEC                005930 KS           BUY 1160000.0 843,000.0             10.1       7.3 83,220.2 115,137.5             1.0       1.0    15.4     18.2     (12.3)    38.4   116,990
 LGE                066570 KS           BUY 103000.00         81,000.0      24.5       7.6     3,305.1     10,692.9       0.3       0.3     4.2     12.4     (58.3)   223.5    11,039
 AAC Acoustic         2018 HK            NR            NA          18.1     13.4     10.8          1.4            1.7     3.0       3.8    29.6     31.0      40.0     24.1     2,853
 Silitech              3311 TT          BUY          88.00         67.2      8.4       7.8         8.0            8.6     8.3       8.9    23.5     23.4      (2.9)     7.4      417
 Mediatek              2454 TT REDUCE              245.00         247.0     18.2    15.1         13.6         16.4        6.9       3.3    13.8     16.5     (51.9)    20.3     9,403
 Largan                3008 TT           NR            NA         940.0     19.7     15.1        47.8          62.1       2.2       3.0    33.8     35.5      58.5     29.9     4,364
 FIH                  2038 HK REDUCE                  2.70           3.5     NA 110.7            (0.0)            0.0       -         -    (0.9)     0.8       NA       NA      3,216
 Global brands
 NOKIA                NOK US             NR            NA            5.8     9.2       7.5         0.6            0.8     9.6       9.9     6.3      8.4     (16.5)    23.3    21,721
 APPLE               AAPL US             NR            NA         353.8     14.2     12.2        25.0          29.1         -         -    36.7     30.3      62.2     16.4   327,132
 RIM                 RIMM US             NR            NA          28.5      5.4       5.3         5.2            5.4       -         -    27.4     23.3     (17.8)     3.4    14,927
 Motorola              MMI US            NR            NA          21.0     29.5     13.4          0.7            1.6       -         -     3.2      6.6       NA     119.3     6,206
 Price close of 13 July 2011
 Sources: Bloomberg consensus for NR (not rated) companies; BNP Paribas estimates for others




                                                                                             3                                                                        BNP PARIBAS
LAURA CHEN                                                    HTC CORP                   14 JULY 2011



 Exhibit 3: P/E band chart

 (TWD)
                                                                        18x
  1,400
                                                                               14x
  1,200

  1,000                                                                        10x
     800

     600                                                                        6x

     400

     200

        0
        Jan-06           Jan-07        Jan-08   Jan-09   Jan-10       Jan-11

 Sources: TEJ; BNP Paribas estimates



Limited potential for extra payment if ruled patent infringement
Based on our estimate of 50m unit shipment this year, we estimate HTC will have to
pay USD1.5b-2b in royalties and license fee to essential IP owners like Nokia and Sony
Ericsson (6758 JP; not rated) and software companies like Microsoft (MSFT US; not
rated). For essential IP, the payment is 5-10% of transaction price. Assuming ASP of
around USD350 with 50m unit shipments in 2011, HTC might need to pay as high as
USD1.75b for essential IP. For Microsoft license fee, HTC needs to pay USD400m-
750m in 2011, based on 50m unit shipment and USD8-15 per unit, even for Android
phone.
HTC recently announced to pay USD300m in cash (about 9% of its cash on hand) to
acquire S3 Graphics from Via (2388 TT, Not rated). S3 focuses on innovative graphics
visualisation technologies. We appreciate the market’s concerns about corporate
governance regarding the deal, but we view the acquisition positively as it should
strengthen HTC’s bargaining power on patent-related issues, as not only Microsoft,
Sony and Nintendo (7974 JP, not rated) are S3’s licensees, but also the US
International Trade Commission (ITC) has ruled favourably that Apple has infringed two
of S3’s patents.
Even in the worst case that HTC needs to make a settlement with Apple, we assume it
would have to pay about USD2 per handset (if benchmark touch screen controller IC
pricing), implying a total payment of USD100m for 50m units shipment this year. Our
patent expense estimate of USD1.5b-2b (or USD30-40 per handset) should cover most
of the potential upcoming expenses.




                                                                  4                      BNP PARIBAS
LAURA CHEN                                                              HTC CORP                                                                       14 JULY 2011



 Exhibit 4: HTC’s patent contracts
 Patent authorisation contracts                 Contents
 IV International Licensing Netherlands, B.V.   Patents authorised for wireless-telecom-related products. Royalty is paid according to the contract.
 ALCATEL LUCENT                                 Specialised technology and patents for 2G (GSM/GPRS/EDGE/CDMA), 3G (CDMA2000/WCDMA), HTML,
                                                MPEG and AMR. Royalty is paid according to the contract.
 Microsoft                                      Patents authorised for embedded operating system software. Royalty is paid according to the contract.
 Telefonaktiebolaget LM Ericsson                Essential patents authorised for manufacturing, applying, and selling GSM products. Royalty is paid according to
                                                the contract.
 Siemens Aktiengesellschaft                     Specialised technology and patents for GSM/GPRS/EDGE products. Royalty is paid according to the contract.
 KONINKLIJKE PHILIPS ELECTRONICS N.V.           Essential patents authorised for manufacturing GSM or DCS 1800/1900 standard telecom devices. Royalty is
                                                paid according to the contract.
 InterDigital Technology Corporation            Patents authorised for digital-telecom-related products based on TDMA and CDMA. Royalty is paid according to
                                                the contract.
 MOTOROLA, Inc.                                 Essential patents authorised for TDMA, NARROWBAND CDMA, WIDEBAND CDMA standard. Royalty is paid
                                                according to the contract.
 Ericsson Mobile Platform AB                    Patents authorised for wireless telecom technologies including EDGE, etc. Royalty is paid according to the
                                                contract.
 Nokia Corporation                              Patents authorised for wireless telecom technologies including GSM, etc. Royalty is paid based on quantity
                                                manufactured and the amount is according to the contract.
 Qualcomm Incorporated.                         Patents authorised for R&D, manufacturing and selling CDMA products. Royalty is paid according to the contract.
 Source: Company data



Growth outlook remains intact for the Android camp
The positive growth outlook for Android remains intact, as the penetration rate of
Android and iOS smartphones in the US is still below 40%. According to latest reports
by AT&T (T US, not rated) and Verizon (VZ US, not rated), the share of smartphones in
their total postpaid base is 46.2% and 32%, respectively. Smartphones generate higher
profit and sales contribution, thus we believe telecom operators will continue to market
smartphones aggressively to boost data revenue. One piece of hard evidence to see is
that Verizon is offering two-year contract price for HTC Thunderbolt LTE for USD250,
which is lower than even the component cost of USD260, according to iSuppli.
On the other hand, Google (GOOG US, Not rated) recently announced that there are
currently 500K Android phone activations per day, up from 400K about one month ago,
and the activation is growing 4.4% every week, implying at least 200m Android phones
in 2011, compared to Gartner’s earlier forecast of 180m. HTC has a 25% market share
in Android phones currently, and we believe the company’s growth outlook remains
strong given its leadership in the rising Android camp.
Negatives appear priced in
Given the recent sharp correction in HTC’s share price, we believe most uncertainties,
such as the potential losing of the Apple lawsuit and rising competition, are largely
priced in. We expect the volatility in the share price to reduce after the initial ruling is
announced, possibly on 15 July. We maintain BUY on improved visibility into 2H11. We
also expect the share price to be supported by 80%+ ROE through 2012E, 6-7%
prospective dividend yields, and attractive valuations as the stock trades at just 7x
2012E P/E excluding cash on hand.




                                                                              5                                                                   BNP PARIBAS
LAURA CHEN                                                            HTC CORP                                                   14 JULY 2011



Exhibit 5: Quarterly income statement
 Year end Dec 31                  1Q11          2Q11E     3Q11E     4Q11E          2011E    1Q12E      2Q12E      3Q12E     4Q12E      2012E
                              (TWD m)          (TWD m)   (TWD m)   (TWD m)       (TWD m)   (TWD m)    (TWD m)    (TWD m)   (TWD m)   (TWD m)
 Net sales                      104,157        123,183   132,083   152,831       512,254   139,537    153,233    176,891   216,212   685,874
 Gross profit                    30,470         35,440    37,842    43,557       147,309    39,768     42,714     48,866    59,729   191,077
 Operating inc.                  16,470         18,687    19,482    20,632        75,272    21,628     21,568     24,455    28,378    96,029
 Pre-tax Income                  17,049         18,784    19,579    20,729        76,142    21,725     21,665     24,552    28,475    96,417
 Net income                      14,833         16,530    17,230    18,242        66,834    19,118     19,016     21,606    24,994    84,735
 EPD (TWD)                        18.12          20.19     21.05     22.29         81.65     23.36      23.23      26.40     30.54    103.52


 Margins (%)
 Gross margin                       29.3          28.8      28.7      28.5          28.8      28.5       27.9       27.6      27.6      27.9
 Operating margin                   15.8          15.2      14.8      13.5          14.7      15.5       14.1       13.8      13.1      14.0
 Pre-tax margin                     16.4          15.2      14.8      13.6          14.9      15.6       14.1       13.9      13.2      14.1
 Net margin                         14.2          13.4      13.0      11.9          13.0      13.7       12.4       12.2      11.6      12.4


 Growth (q-q %)
 Turnover                            0.1          18.3       7.2      15.7          83.8      (8.7)       9.8       15.4      22.2      33.9
 Operating profits                 (1.5)          13.5       4.3       5.9          70.6       4.8       (0.3)      13.4      16.0      27.6
 Pre-tax profits                     1.6          10.2       4.2       5.9          69.3       4.8       (0.3)      13.3      16.0      26.6
 Net profits                         0.2          11.4       4.2       5.9          69.1       4.8       (0.5)      13.6      15.7      26.8
 EPS                                 0.2          11.4       4.2       5.9          69.1       4.8       (0.5)      13.6      15.7      26.8


 Growth (y-y %)
 Turnover                         174.5          102.1      74.1      46.9          83.8      34.0       24.4       33.9      41.5      33.9
 Operating profits                190.8           99.8      57.1      23.4          70.6      31.3       15.4       25.5      37.5      27.6
 Pre-tax profits                  196.0           92.7      54.5      23.5          69.3      27.4       15.3       25.4      37.4      26.6
 Net profits                      196.8           91.4      55.2      23.3          69.1      28.9       15.0       25.4      37.0      26.8
 EPS                              196.8           91.4      55.2      23.3          69.1      28.9       15.0       25.4      37.0      26.8


 Assumption
 HTC shipments (‘000)             9,700         12,300    13,000    15,000        50,000    13,650     15,450     18,100    22,800    70,000
 ASP (USD)                          359            351       357       358           356       353        342        337       327       338
Sources: Company data; BNP Paribas estimates




                                                                             6                                                  BNP PARIBAS
LAURA CHEN                                                             HTC CORP                                                14 JULY 2011


FINANCIAL            STATEMENTS


HTC Corp
Profit and Loss (TWD m)
Year Ending Dec                                2009A        2010A        2011E        2012E        2013E
Revenue                                       144,493       278,761      512,254      685,874      922,749
Cost of sales ex depreciation                 (97,355)    (193,890)    (363,543)    (493,135)    (680,016)
Gross profit ex depreciation                    47,137       84,871      148,711      192,739      242,734
Other operating income                                0            0            0            0            0
Operating costs                               (21,540)     (39,736)     (72,037)     (95,048)    (122,819)
Operating EBITDA                                25,597       45,135       76,674       97,691      119,915
Depreciation                                     (974)       (1,003)      (1,402)      (1,662)      (1,896)
Goodwill amortisation                                 0            0            0            0            0
Operating EBIT                                  24,623       44,133       75,272       96,029      118,019
Net financing costs                                919            96          982          400          400
Associates                                            0            0            0            0            0
Recurring non operating income                   (145)           736        (112)         (12)         (12)
Non recurring items                                   0            0            0            0            0
Profit before tax                               25,396       44,964       76,142       96,417      118,407
Tax                                            (2,782)       (5,450)      (9,307)    (11,682)     (14,209)
Profit after tax                                22,614       39,515       66,834       84,735      104,198
Minority interests                                  (6)           19            0            0            0
Preferred dividends                                   0            0            0            0            0
Other items                                           0            0            0            0            0
Reported net profit                             22,609       39,534       66,834       84,735      104,198
Non recurring items & goodwill (net)                  0            0            0            0            0
Recurring net profit                            22,609       39,534       66,834       84,735      104,198    Strong new product
                                                                                                              pipeline and market-share
Per share (TWD)                                                                                               gain momentum to lead to
Recurring EPS *                                  27.35        48.30        81.65          104          127    81% revenue growth in
Reported EPS                                     27.35        48.30        81.65          104          127
DPS                                              24.76        38.64        60.35        64.20        78.00
                                                                                                              2011E
Growth
Revenue (%)                                      (5.2)         92.9         83.8         33.9         34.5
Operating EBITDA (%)                            (17.8)         76.3         69.9         27.4         22.7
Operating EBIT (%)                              (18.9)         79.2         70.6         27.6         22.9
Recurring EPS (%)                               (21.0)         76.6         69.1         26.8         23.0
Reported EPS (%)                                (21.0)         76.6         69.1         26.8         23.0
Operating performance
Gross margin inc depreciation (%)                  31.9        30.1         28.8         27.9         26.1
Operating EBITDA margin (%)                        17.7        16.2         15.0         14.2         13.0
Operating EBIT margin (%)                          17.0        15.8         14.7         14.0         12.8
Net margin (%)                                     15.6        14.2         13.0         12.4         11.3
Effective tax rate (%)                             11.0        12.1         12.2         12.1         12.0
Dividend payout on recurring profit (%)            90.5        80.0         73.9         62.0         61.3
Interest cover (x)                                    -           -            -            -            -
Inventory days                                     25.9        30.1         38.1         43.1         42.8
Debtor days                                        71.8        58.1         60.3         65.0         61.6
Creditor days                                     100.7        83.8         89.2         96.3         90.8
Operating ROIC (%)                              (366.2)     (542.2)      (492.4)      (444.2)      (493.4)
Operating ROIC – WACC (%)                             -           -            -            -            -
ROIC (%)                                        (912.4)   (4,021.5)    (2,040.4)    (1,884.3)    (4,812.8)
ROIC – WACC (%)                                       -           -            -            -            -
ROE (%)                                            35.8        56.3         80.9         83.9         79.3
ROA (%)                                            18.6        25.5         27.4         25.7         24.7
* Pre exceptional, pre-goodwill and fully diluted
Revenue By Division (TWD m)                    2009A        2010A        2011E        2012E        2013E
Handset                                       144,493      278,761      512,254      685,874      922,749
 Sources: HTC Corp; BNP Paribas estimates




                                                                            7                                                 BNP PARIBAS
LAURA CHEN                                                           HTC CORP                                                 14 JULY 2011



HTC Corp
Cash Flow (TWD m)
Year Ending Dec                              2009A        2010A        2011E        2012E        2013E
Recurring net profit                           22,609      39,534       66,834       84,735     104,198
Depreciation                                      974       1,003        1,402        1,662        1,896
Associates & minorities                             6         (19)           0            0            0
Other non-cash items                            2,516     (1,623)            0            0            0
Recurring cash flow                            26,104      38,894       68,237       86,397     106,094
Change in working capital                       1,883    (16,580)     (19,209)     (14,105)     (18,117)
Capex - maintenance                                 0            0           0            0            0
Capex – new investment                        (1,840)     (4,971)      (4,000)      (4,000)      (4,000)
Free cash flow to equity                       26,147      17,343       45,028       68,292       83,977
Net acquisitions & disposals                        0            0           0            0            0
Dividends paid                               (20,126)    (29,891)     (51,199)     (62,632)     (64,617)
Non recurring cash flows                        (663)      23,292       31,714       17,124       23,064
Net cash flow                                   5,359      10,744       25,543       22,784       42,424
Equity finance                                      0            0           0            0            0
Debt finance                                  (2,444)     (1,985)      (4,500)      (4,500)      (4,500)
Movement in cash                                2,915       8,758       21,043       18,284       37,924
Per share (TWD)
Recurring cash flow per share                  31.58        47.52        83.37          106          130
FCF to equity per share                        31.63        21.19        55.01        83.43          103
Balance Sheet (TWD m)
Year Ending Dec                              2009A        2010A        2011E        2012E        2013E
Working capital assets                         37,269       93,284     165,716      214,353      279,969
Working capital liabilities                  (53,155) (115,629) (200,853)         (252,795)    (323,645)
Net working capital                          (15,887)     (22,344)     (35,137)    (38,442)     (43,676)
Tangible fixed assets                           9,900       14,024       16,622      18,960       21,064
Operating invested capital                    (5,987)      (8,320)     (18,515)    (19,482)     (22,612)
Goodwill                                             0            0           0            0            0
Other intangible assets                           240           936         936          936          936
Investments                                       810        1,232        1,516        1,799        2,082
Other assets                                    3,577        5,550       10,199      13,656       18,372
Invested capital                              (1,359)         (602)     (5,864)      (3,092)      (1,223)
Cash & equivalents                           (67,154)     (75,355)     (96,398)   (114,682)    (152,606)
Short term debt                                    95            12          12           12           12
Long term debt *                                   24            12          12           12           12
Net debt                                     (67,035)     (75,331)     (96,374)   (114,657)    (152,581)
Deferred tax                                         0            0           0            0            0
Other liabilities                                    1           14          14           14           14
Total equity                                   65,640       74,714       90,495     111,551      151,344
Minority interests                                 34             0           0            0            0
Invested capital                              (1,359)         (602)     (5,864)      (3,092)      (1,223)
* includes convertibles and preferred stock which is being treated as debt
Per share (TWD)
Book value per share                           79.24        90.19          109          135          183
Tangible book value per share                  78.95        89.06          108          134          182    Strong net cash position
Financial strength
Net debt/equity (%)                           (102.1)      (100.8)     (106.5)      (102.8)      (100.8)
Net debt/total assets (%)                      (56.4)       (39.6)      (33.1)       (31.5)       (32.1)
Current ratio (x)                                 2.0          1.5         1.3          1.3          1.3
CF interest cover (x)                               -            -           -            -            -
Valuation                                    2009A        2010A        2011E        2012E        2013E
Recurring P/E (x) *                                31.8      18.0      10.7             8.4          6.8
Recurring P/E @ target price (x) *                 47.9      27.1      16.0            12.7         10.3
Reported P/E (x)                                   31.8      18.0      10.7             8.4          6.8
Dividend yield (%)                                  2.8       4.4       6.9             7.4          9.0
P/CF (x)                                           27.6      18.3      10.4             8.2          6.7
P/FCF (x)                                          27.5      41.1      15.8            10.4          8.5
Price/book (x)                                     11.0       9.6       8.0             6.5          4.8
Price/tangible book (x)                            11.0       9.8       8.0             6.5          4.8
EV/EBITDA (x) **                                   25.8      14.2       8.3             6.3          4.9
EV/EBITDA @ target price (x) **                    40.2      22.1      13.1            10.0          7.9
EV/invested capital (x)                         (481.1) (1,071.6)   (106.5)         (196.0)      (464.5)
* Pre exceptional, pre-goodwill and fully diluted
** EBITDA includes associate income and recurring non-operating income
 Sources: HTC Corp; BNP Paribas estimates




                                                                          8                                                  BNP PARIBAS
LAURA CHEN                                                     HTC CORP                                                     14 JULY 2011



BNP Paribas Technology Research Team

 WEIYEE IN                                CHARLES CHENG, CFA                       SZEHO NG, CFA
 Telecoms, Media & Technology Strategy    Technology Strategy                      Packaging & Testing, Foundry, Displays
 BNP Paribas Securities (Asia) Ltd        BNP Paribas Securities (Asia) Ltd        BNP Paribas Securities (Asia) Ltd
 +852 2825 1813                           +852 2825 1825                           +852 2825 1167
 weiyee.in@asia.bnpparibas.com            charles.cheng@asia.bnpparibas.com        szeho.ng@asia.bnpparibas.com


 PETER YU, CFA                            ALEN LIN                                 JOYCE ZHOU
 Semiconductors, Displays, Handsets       Telecom Services and Equipment           Telecom Services and Equipment
 BNP Paribas Securities Korea Co Ltd      BNP Paribas Securities (Asia) Ltd        BNP Paribas Securities (Asia) Ltd
 +822 2125 0535                           +852 2825 1801                           +852 2825 1120
 peter.yu@asia.bnpparibas.com             alen.lin@asia.bnpparibas.com             joyce.zhou@asia.bnpparibas.com


 AVINASH SINGH                            ABHIRAM ELESWARAPU                       KEI RAMEAU
 Tech - IT (Associate)                    Software & Services                      Technology
 BNP Paribas Securities India Pvt Ltd     BNP Paribas Securities India Pvt Ltd     BNP Paribas Securities (Japan) Ltd
 +91 22 3370 4350                         +91 22 3370 4311                         +81 3 6377 2232
 avinash.singh@asia.bnpparibas.com        abhiram.eleswarapu@asia.bnpparibas.com   kei.rameau@japan.bnpparibas.com


 CHARLES HSU                              LAURA CHEN                               HENRY AI
 Displays, Touch Panels, LED              Handset/Hardware                         IT services
 BNP Paribas Securities (Taiwan) Co Ltd   BNP Paribas Securities (Taiwan) Co Ltd   BNP Paribas Equities (Asia) Ltd
 +886 2 8729 7055                         +886 2 8729 7052                         Shanghai Representative Office
 charles.hsu@asia.bnpparibas.com          laura.chen@asia.bnpparibas.com           +8621 6096 9037
                                                                                   henry.ai@asia.bnpparibas.com


 KYNA WONG                                YIFAN LAI                                YOUNG SHIN
 Research Associate                       Research Associate                       Research Associate
 BNP Paribas Securities (Asia) Ltd        BNP Paribas Securities (Taiwan) Co Ltd   BNP Paribas Securities Korea Co Ltd
 +852 2825 1823                           +886 2 8729 7056                         +822 2125 0546
 kyna.wong@asia.bnpparibas.com            yifan.lai@asia.bnpparibas.com            young.shin@asia.bnpparibas.com




                                                                      9                                                  BNP PARIBAS
LAURA CHEN                                                                               HTC CORP                                                                             14 JULY 2011


HISTORY            OF CHANGE                IN    INVESTMENT                  RATING          AND/OR           TARGET           PRICE

 HTC Corporation (2498 TT)
   (TWD)                                                                                                                      Date                   Reco             TP
                                             HTC Corp                            Target Price
                                                                                                                              1-Jul-07                BUY            611
   1,600
                                                                                                                              2-Aug-07               HOLD            636
   1,400                                                                                                                      2-Jan-08                BUY            719

   1,200                                                                                                                      30-Jul-09          REDUCE              371

                                                                                                                              4-Feb-10               HOLD            286
   1,000
                                                                                                                              31-Mar-10               BUY            410
     800                                                                                                                      13-Sep-10              HOLD            710

     600                                                                                                                      31-May-11               BUY           1,500

     400

     200
       Jul-07                 Jul-08                Jul-09                Jul-10                Jul-11
Laura Chen started covering this stock from 31 May 2011
Price and TP are in local currency
Valuation and risks: Key downside risk to our P/E-based TP would be margin pressure from an increase in competition, which will likely lead to price wars. However, we believe strong segment
growth, increased product promotional activities by operators, and several planned launches could mitigate such pressure. Slower-than-assumed smartphone segment growth is another risk.
Sources: Bloomberg, BNP Paribas




                                                                                               10                                                                            BNP PARIBAS
LAURA CHEN                                                               HTC CORP                                                              14 JULY 2011


DISCLAIMERS            &   DISCLOSURES

ANALYST(S) CERTIFICATION
*Laura Chen, BNP Paribas Securities (Taiwan) Ltd, +886 2 8729 7052, laura.chen@asia.bnpparibas.com.
*Yifan Lai, BNP Paribas Securities (Taiwan) Co Ltd, +886 2 8729 7056, yifan.lai@asia.bnpparibas.com.

The analyst(s) or strategist(s) herein each referred to as analyst(s) named in this report certifies that (i) all views expressed in this report accurately
reflect the personal view of the analyst(s) with regard to any and all of the subject securities, companies, or issuers mentioned in this report; (ii) no
part of the compensation of the analyst(s) was, is, or will be, directly or indirectly, relate to the specific recommendation or views expressed herein;
and (iii) is not aware of any other actual or material conflicts of interest concerning any of the subject securities companies, or issuers referenced
herein as of the time of this certification.
* Employed by non-US affiliate of BNP Paribas Securities Corp., and is not registered/ qualified pursuant to NYSE and/ or FINRA regulations.

GENERAL DISCLAIMER
This report was produced by BNP Paribas Securities (Taiwan) Ltd, a member company of the BNP Paribas Group. "BNP Paribas” is the
marketing name for the global banking and markets business of BNP Paribas Group1. This report is for the use of intended recipients only and may
not be reproduced (in whole or in part) or delivered or transmitted to any other person without our prior written consent. By accepting this report, the
recipient agrees to be bound by the terms and limitations set forth herein.
BNP Paribas analysts prudently perform analysis and create quantitative models and estimates derived from their own review of publicly available
data without any assistance from any represented company. BNP Paribas analyst estimates and models reflect the analysts’ current judgment only;
they are neither all-inclusive nor can they be guaranteed. “The analysts’ analysis and models are subject to change based on various other factors.
Valuations are based on internal quantitative models and qualitative interpretation. No representation or warranty, express or implied, is made that
such information or analysis is accurate, complete or verified and it should not be relied upon as such.
Analysts' compensation is not linked to investment banking or capital markets transactions performed by BNP Paribas or the profitability or
revenues of particular trading desks.
BNP Paribas analysts may participate in company events such as site visits and are prohibited from accepting payment by the company of
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This report does not constitute a personal recommendation or take into account the particular investment objectives, financial situations, or needs of
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Reproduction, distribution or publication of this report in any other places or to persons to whom such distribution or publication is not permitted
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To our readers in Taiwan: Information on securities that trade in Taiwan is distributed by BNP Paribas Securities (Taiwan) Co., Ltd. Such
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The distribution of this report in other jurisdictions or to residents of other jurisdictions may also be restricted by law, and persons into whose
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by the foregoing instructions. This report is not directed to, or intended for distribution to or use by, any person or entity that is a citizen or resident of

                                                                              11                                                              BNP PARIBAS
LAURA CHEN                                                                        HTC CORP                                                                      14 JULY 2011


or located in any locality, state, country, or other jurisdiction where such distribution, publication, availability or use would be contrary to law or
regulation.
All research reports are disseminated and available to all clients simultaneously through our internal client websites. For all research available on a
particular stock, please contact the relevant BNP Paribas research team or the author(s) of this report.
1
  No portion of this report was prepared by BNP Paribas Securities Corp. personnel, and references to “BNP Paribas” in this General Disclaimer section and in the
immediately following Important Disclosures section refer to BNP Paribas Securities (Taiwan) Ltd only.

IMPORTANT DISCLOSURES
The disclosure column in the following table lists the important disclosures applicable to each company that has been rated and/or recommended in
this report:
    Company                                                  Disclosure (as applicable)
    HTC                                                      NA

BNP Paribas represents that:
1. Within the past year, it has managed or co-managed a public offering for this company, for which it received fees.
2. It had an investment banking relationship with this company in the last 12 months.
3. It received compensation for investment banking services from this company in the last 12 months.
4. It beneficially owns 1% or more or the market capitalization of this company.
5. It makes a market in securities issued by this company.
6. The analyst(s) or an individual who assisted in the preparation of this report (or a member of his/her household) has a financial interest position
      in securities issued by this company or derivatives thereof.
7. The analyst (or a member of his/her household) is an officer, director, or advisory board member of this company.
Additional Disclosures
Within the next three months, BNP Paribas may receive or seek compensation in connection with an investment banking relationship with one or
more of the companies referenced herein.
Target price history, stock price charts, valuation and risk details, and equity rating histories applicable to each company rated in this report is
available in our most recently published reports available on our website: http://equities.bnpparibas.com, or you can contact the analyst named on
the front of this note or your BNP Paribas representative.
All share prices are as at market close on 13 July 2011 unless otherwise stated.

RECOMMENDATION STRUCTURE
    Stock Ratings
    Stock ratings are based on absolute upside or downside, which we define as (target price* - current price) / current price.
    BUY (B). The upside is 10% or more.
    HOLD (H). The upside or downside is less than 10%.
    REDUCE (R). The downside is 10% or more.
    Unless otherwise specified, these recommendations are set with a 12-month horizon. Thus, it is possible that future price volatility may cause a
    temporary mismatch between upside/downside for a stock based on market price and the formal recommendation.
    * In most cases, the target price will equal the analyst's assessment of the current fair value of the stock. However, if the analyst doesn't think the market will
    reassess the stock over the specified time horizon due to a lack of events or catalysts, then the target price may differ from fair value. In most cases, therefore, our
    recommendation is an assessment of the mismatch between current market price and our assessment of current fair value.
    Industry Recommendations
    Improving ( ): The analyst expects the fundamental conditions of the sector to be positive over the next 12 months.
    Neutral (      ): The analyst expects the fundamental conditions of the sector to be maintained over the next 12 months.
    Deteriorating ( ): The analyst expects the fundamental conditions of the sector to be negative over the next 12 months.
    Country (Strategy) Recommendations
    Overweight (O). Over the next 12 months, the analyst expects the market to score positively on two or more of the criteria used to determine
    market recommendations: index returns relative to the regional benchmark, index sharpe ratio relative to the regional benchmark and index
    returns relative to the market cost of equity.
    Neutral (N). Over the next 12 months, the analyst expects the market to score positively on one of the criteria used to determine market
    recommendations: index returns relative to the regional benchmark, index sharpe ratio relative to the regional benchmark and index returns
    relative to the market cost of equity.
    Underweight (U). Over the next 12 months, the analyst does not expect the market to score positively on any of the criteria used to determine
    market recommendations: index returns relative to the regional benchmark, index sharpe ratio relative to the regional benchmark and index
    returns relative to the market cost of equity.

RATING DISTRIBUTION (as at 13 July 2011)
    Total BNP Paribas coverage universe                            558                        Investment Banking Relationship                 (%)
    Buy                                                            369                        Buy                                             4.61
    Hold                                                           131                        Hold                                            3.82
    Reduce                                                         58                         Reduce                                          1.72
Should you require additional information concerning this report please contact the relevant BNP Paribas research team or the author(s) of
this report.
© 2011 BNP Paribas Group




                                                                                        12                                                                     BNP PARIBAS

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Bnp 2498

  • 1. TARGET TWD1,310.00 HTC Corp 2498 TT PRIOR TP CLOSE TWD1,500.00 TWD870.00 BUY TAIWAN / TECHNOLOGY HARDWARE & EQUIPMENT UP/DOWNSIDE +50.6% UNCHANGED HOW WE DIFFER FROM THE STREET INDUSTRY OUTLOOK CHANGE IN NUMBERS BNP Consensus % Diff Target Price (TWD) EPS 2011 (TWD) 1,310.00 81.65 1381.52 86.38 (5.2) (5.5) Uncertainties priced in EPS 2012 (TWD) 104 107.77 (3.9) Retain BUY with a new TP of TWD1,310 Positive Neutral Negative Apple lawsuit: first ruling likely on 15 July, limited downside potential Market Recs. 26 7 2 Growth outlook for the Android camp remains intact KEY STOCK DATA Negatives appear priced in YE Dec (TWD m) 2011E 2012E 2013E BUY with TP of TWD1310 Revenue 512,254 685,874 922,749 HTC’s share price corrected about 16% in Rec. net profit 66,834 84,735 104,198 the recent week on concerns about its S3 Recurring EPS (TWD) 81.65 104 127 deal and a possible patent infringement ruling this Friday, 15 July. To factor in the Prior rec. EPS (TWD) 87.09 114 129 rising uncertainties and increasing Chg. In EPS est. (%) (6.2) (9.1) (1.5) competition, we trim our earning forecasts EPS growth (%) 69.1 26.8 23.0 6% for 2011 and 9% for 2012. While we Recurring P/E (x) 10.7 8.4 6.8 think most of the negatives are priced in, Dividend yield (%) 6.9 7.4 9.0 we retain BUY with a new TP of TWD1,310 (TWD1,500 previously), based Laura Chen EV/EBITDA (x) 8.3 6.3 4.9 +886 2 8729 7052 on 14x 12-month forward P/E. laura.chen@asia.bnpparibas.com Price/book (x) 8.0 6.5 4.8 Net debt/Equity (106.5) (102.8) (100.8) Apple lawsuit: limited downside Yifan Lai +886 2 8729 7056 ROE (%) For the possible first ruling this Friday, yifan.lai@asia.bnpparibas.com 80.9 83.9 79.3 even in the worst-case scenario that HTC (TWD) HTC Corp is found having infringed some of Apple's patents, we assume royalty fee (%) Rel to MSCI Taiwan of about USD2 per handset (on benchmark touch screen controller IC 1,400 153 pricing), implying a total of USD100m for 50m units shipment in 2011E. 103 Our patent expense estimate of USD1.5b-2b should cover most of the 900 potential upcoming expenses. Apple seems to be keen to rule out all the 53 competitors by suing almost everyone, including Samsung Electronics, 400 3 Nokia, etc. However, the number of related parties involved (Google, Verizon, AT&T, etc) makes it unlikely that Apple will win all the cases Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 related to patent infringements. So, we see room for negotiation. We Share price performance 1 Month 3 Month 12 Month appreciate concerns about corporate governance with HTC’s acquisition Absolute (%) (21.5) (22.1) 72.8 of S3 Graphics, but we are positive about the merger as it should Relative to country (%) (16.8) (16.9) 62.7 strengthen HTC’s bargaining power in patent-related issues. Next results August 2011 Growth outlook remains intact for the Android camp Mkt cap (USD m) 24,895 The positive growth outlook for Android remains intact, as the penetration 3m avg daily turnover (USD m) 230.6 rate of Android and iOS smartphones in the US is still below 40%. Free float (%) 73 Smartphones generate higher profit and sales contributions, thus we Major shareholder Fidelity (7%) believe telecom operators will continue to market smartphones 12m high/low (TWD) 1,300.00/519.05 aggressively to boost data revenue. Google is seeing 500K Android 3m historic vol. (%) 55.1 phone activations per day currently and it is growing 4.4% every week, implying at least 200m Android phones in 2011. We believe HTC’s ADR ticker - growth outlook is intact given its leadership in the rising Android camp. ADR closing price (USD) - Sources : Bloomberg consensus; BNP Paribas estimates Negatives appear priced in Given the recent sharp correction in HTC’s share price, we believe most RECENT COMPANY & SECTOR RESEARCH uncertainties, such as the potential losing of the Apple lawsuit and rising Upbeat outlook on track ........................................ 6 Jul 2011 competition, are largely priced in. We expect the volatility in the share Fundamentals remain solid................................20 Jun 2011 price to reduce after the initial ruling is announced, possibly on 15 July. We maintain BUY on improved visibility into 2H11. We also expect the Semicon West SPE wrap up................................ 13 Jul 2011 share price to be supported by 80%+ ROE through 2012E, 6-7% Outlook remains uncertain.................................. 13 Jul 2011 prospective dividend yields, and attractive valuations as the stock trades at just 7x 2012E P/E, excluding cash on hand. BNP Paribas Securities Asia research is available on Thomson One, Bloomberg, TheMarkets.com, Factset and on http://equities.bnpparibas.com. Please contact your salesperson for authorisation. Please see the important notice on the back page. PREPARED BY BNP PARIBAS SECURITIES ASIA 14 July 2011 THIS MATERIAL HAS BEEN APPROVED FOR U.S DISTRIBUTION. IMPORTANT DISCLOSURES CAN BE FOUND IN THE DISCLOSURES APPENDIX.
  • 2. LAURA CHEN HTC CORP 14 JULY 2011 —— Base —— —— Best —— —— Worst —— Key Earnings Drivers & Sensitivity Year-end 31 Dec 2011E 2012E 2011E 2012E 2011E 2012E Key earning drivers are handset shipment growth and Sales (TWD b) 512 686 522 705 502 666 operating margin. We estimate a 4ppt increase in handset Change (%) 1.97 2.86 (1.97) (2.86) shipment growth alone would increase EPS by about 2.0% Handset spmt gwth (%) 102.7 40.0 106.7 44.0 98.7 36.0 and 2.8% and sales by about 2.0% and 2.9% in 2011 and 2012, respectively. Change (%) 4.0 4.0 (4.0) (4.0) OPM (%) 14.7 14.0 15.7 15.0 13.7 113.0 Changes in operating margin have a significant impact on EPS (TWD) 81.65 103.52 88.85 114.04 74.67 93.42 EPS. We estimate a 1% increase/decrease in operating Change (%) 8.8 10.2 (8.5) (9.8) margin, all else being equal, would increase/decrease EPS by about 6.7% in 2011 and 7.1% in 2012. Sources: BNP Paribas estimates HTC Corp and MediaTek (3M and 6M realised-Vol) Regression – HTC Corp to MXTW Index (%) 24.00% 80 70 14.00% 60 50 4.00% HTC Corp 40 -12.00% -7.00% -2.00% 3.00% 8.00% -6.00% 30 20 -16.00% 10 0 -26.00% Jul-03 Jul-04 Jul-05 Jul-06 Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 MSCI Taiwan HTC Corp - 3M Realised - Vol HTC Corp - 6M Realised - Vol HTC Corp = 138 + 1.2226 * MXTW Index MediaTek - 3M Realised - Vol MediaTek - 6M Realised - Vol R Square = 0.3131 Regression based on 261 observations of 5 years weekly data. Sources: Bloomberg; BNP Paribas Sources: Bloomberg; BNP Paribas Taiwan sector correlation matrix at 31 March 2011 Banks PetroChem Hardware Semiconductors Building materials Telecoms Banks 1.00 0.57 0.67 0.63 0.73 0.41 PetroChem 1.00 0.53 0.55 0.60 0.43 Hardware 1.00 0.75 0.65 0.36 Semiconductors 1.00 0.61 0.35 Building materials 1.00 0.36 Telecoms 1.00 Source: BNP Paribas Sector Strategy Long/short chart The risk experts (x) The Risk Experts • Our starting point for this page is a recognition of the 4.14 3.64 macro factors that can have a significant impact on stock- +2s 3.14 price performance, sometimes independently of bottom-up 2.64 +1s factors. 2.14 1.64 Mean 1.14 • With our Risk Expert page, we identify the key macro risks -1s 0.64 that can impact stock performance. 0.14 -2s -0.36 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11 Jul-11 • This analysis enhances the fundamental work laid out in HTC Corp - MediaTek the rest of this report, giving investors yet another resource   to use in their decision-making process. Sources: Bloomberg, BNP Paribas 2 BNP PARIBAS
  • 3. LAURA CHEN HTC CORP 14 JULY 2011 Reiterate BUY with a lower TP of TWD1,310.00 While a preliminary ruling of Apple’s first patent lawsuit against HTC may be announced on 15 July, Apple filed another lawsuit on 8 July, claiming patent infringement on HTC’s portable electronic devices and related software. HTC responded with a statement saying that it denies all of Apple’s past and present claims against it and that it will continue to protect and defend its own intellectual property (IP). HTC’s share price has corrected about 16% in the recent week on concerns about the S3 deal and a possible patent infringement ruling this Friday. To factor in the rising uncertainties, we trim our earning forecasts 6% for 2011 and 9% for 2012. We also prune our handset shipment estimates to 13m units (from 15m) for 3Q11 and to 15m (from 16.5m) for 4Q11 on rising uncertainties on soft tech demand. But we believe HTC’s growth outlook remains intact given its leadership in the rising Android camp. We retain our BUY rating. We cut our TP to TWD1310 (from TWD1,500) to reflect the earnings revision. Our TP is based on 14x 12-month forward P/E, which is the high-end of the stock’s historical trading band to reflect the strong earnings growth momentum. Key downside risks to our TP are margin pressure from an increase in competition, which will likely lead to price wars, and slower-than-assumed smartphone growth. Exhibit 1: Earnings revision Year-end Dec-31 –————— Prior –————— –————— Revised –————— –————— Change –————— 2011E 2012E 2011E 2012E 2011E 2012E (TWD m) (TWD m) (TWD m) (TWD m) (%) (%) Revenue 547,858 754,479 512,254 685,874 (6.5) (9.1) Gross Profit 157,487 210,188 147,309 191,077 (6.5) (9.1) Operating Profit 80,332 105,637 75,272 96,029 (6.3) (9.1) Pre-tax Profit 81,202 106,025 76,142 96,417 (6.2) (9.1) Net Profit 71,287 93,187 66,834 84,735 (6.2) (9.1) EPS (TWD) 87.09 113.85 81.65 103.52 (6.2) (9.1) GM (%) 28.7 27.9 28.8 27.9 OPM (%) 14.7 14.0 14.7 14.0 Net margin (%) 13.0 12.4 13.0 12.4 Source: BNP Paribas estimates Exhibit 2: Peer valuation Name BBG code Rating TP Price — P/E — —— EPS —— — Div yeld — —— ROE —— EPS growth Mkt cap ‘11E ‘12E ‘11E ‘12E ‘11E ‘12E ‘11E ‘12E ‘11E ‘12E (LC) (LC) (x) (x) (LC) (LC) (%) (%) (%) (%) (%) (%) (USD m) Asian Handset HTC 2498 TT BUY 1310.00 870.0 10.7 8.4 81.7 103.5 6.6 7.0 80.9 83.9 69.1 26.8 24,620 ZTE 763 HK HOLD 31.00 27.1 25.7 22.7 1.1 1.2 1.0 1.1 13.5 13.5 (0.9) 13.1 12,262 SEC 005930 KS BUY 1160000.0 843,000.0 10.1 7.3 83,220.2 115,137.5 1.0 1.0 15.4 18.2 (12.3) 38.4 116,990 LGE 066570 KS BUY 103000.00 81,000.0 24.5 7.6 3,305.1 10,692.9 0.3 0.3 4.2 12.4 (58.3) 223.5 11,039 AAC Acoustic 2018 HK NR NA 18.1 13.4 10.8 1.4 1.7 3.0 3.8 29.6 31.0 40.0 24.1 2,853 Silitech 3311 TT BUY 88.00 67.2 8.4 7.8 8.0 8.6 8.3 8.9 23.5 23.4 (2.9) 7.4 417 Mediatek 2454 TT REDUCE 245.00 247.0 18.2 15.1 13.6 16.4 6.9 3.3 13.8 16.5 (51.9) 20.3 9,403 Largan 3008 TT NR NA 940.0 19.7 15.1 47.8 62.1 2.2 3.0 33.8 35.5 58.5 29.9 4,364 FIH 2038 HK REDUCE 2.70 3.5 NA 110.7 (0.0) 0.0 - - (0.9) 0.8 NA NA 3,216 Global brands NOKIA NOK US NR NA 5.8 9.2 7.5 0.6 0.8 9.6 9.9 6.3 8.4 (16.5) 23.3 21,721 APPLE AAPL US NR NA 353.8 14.2 12.2 25.0 29.1 - - 36.7 30.3 62.2 16.4 327,132 RIM RIMM US NR NA 28.5 5.4 5.3 5.2 5.4 - - 27.4 23.3 (17.8) 3.4 14,927 Motorola MMI US NR NA 21.0 29.5 13.4 0.7 1.6 - - 3.2 6.6 NA 119.3 6,206 Price close of 13 July 2011 Sources: Bloomberg consensus for NR (not rated) companies; BNP Paribas estimates for others 3 BNP PARIBAS
  • 4. LAURA CHEN HTC CORP 14 JULY 2011 Exhibit 3: P/E band chart (TWD) 18x 1,400 14x 1,200 1,000 10x 800 600 6x 400 200 0 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Sources: TEJ; BNP Paribas estimates Limited potential for extra payment if ruled patent infringement Based on our estimate of 50m unit shipment this year, we estimate HTC will have to pay USD1.5b-2b in royalties and license fee to essential IP owners like Nokia and Sony Ericsson (6758 JP; not rated) and software companies like Microsoft (MSFT US; not rated). For essential IP, the payment is 5-10% of transaction price. Assuming ASP of around USD350 with 50m unit shipments in 2011, HTC might need to pay as high as USD1.75b for essential IP. For Microsoft license fee, HTC needs to pay USD400m- 750m in 2011, based on 50m unit shipment and USD8-15 per unit, even for Android phone. HTC recently announced to pay USD300m in cash (about 9% of its cash on hand) to acquire S3 Graphics from Via (2388 TT, Not rated). S3 focuses on innovative graphics visualisation technologies. We appreciate the market’s concerns about corporate governance regarding the deal, but we view the acquisition positively as it should strengthen HTC’s bargaining power on patent-related issues, as not only Microsoft, Sony and Nintendo (7974 JP, not rated) are S3’s licensees, but also the US International Trade Commission (ITC) has ruled favourably that Apple has infringed two of S3’s patents. Even in the worst case that HTC needs to make a settlement with Apple, we assume it would have to pay about USD2 per handset (if benchmark touch screen controller IC pricing), implying a total payment of USD100m for 50m units shipment this year. Our patent expense estimate of USD1.5b-2b (or USD30-40 per handset) should cover most of the potential upcoming expenses. 4 BNP PARIBAS
  • 5. LAURA CHEN HTC CORP 14 JULY 2011 Exhibit 4: HTC’s patent contracts Patent authorisation contracts Contents IV International Licensing Netherlands, B.V. Patents authorised for wireless-telecom-related products. Royalty is paid according to the contract. ALCATEL LUCENT Specialised technology and patents for 2G (GSM/GPRS/EDGE/CDMA), 3G (CDMA2000/WCDMA), HTML, MPEG and AMR. Royalty is paid according to the contract. Microsoft Patents authorised for embedded operating system software. Royalty is paid according to the contract. Telefonaktiebolaget LM Ericsson Essential patents authorised for manufacturing, applying, and selling GSM products. Royalty is paid according to the contract. Siemens Aktiengesellschaft Specialised technology and patents for GSM/GPRS/EDGE products. Royalty is paid according to the contract. KONINKLIJKE PHILIPS ELECTRONICS N.V. Essential patents authorised for manufacturing GSM or DCS 1800/1900 standard telecom devices. Royalty is paid according to the contract. InterDigital Technology Corporation Patents authorised for digital-telecom-related products based on TDMA and CDMA. Royalty is paid according to the contract. MOTOROLA, Inc. Essential patents authorised for TDMA, NARROWBAND CDMA, WIDEBAND CDMA standard. Royalty is paid according to the contract. Ericsson Mobile Platform AB Patents authorised for wireless telecom technologies including EDGE, etc. Royalty is paid according to the contract. Nokia Corporation Patents authorised for wireless telecom technologies including GSM, etc. Royalty is paid based on quantity manufactured and the amount is according to the contract. Qualcomm Incorporated. Patents authorised for R&D, manufacturing and selling CDMA products. Royalty is paid according to the contract. Source: Company data Growth outlook remains intact for the Android camp The positive growth outlook for Android remains intact, as the penetration rate of Android and iOS smartphones in the US is still below 40%. According to latest reports by AT&T (T US, not rated) and Verizon (VZ US, not rated), the share of smartphones in their total postpaid base is 46.2% and 32%, respectively. Smartphones generate higher profit and sales contribution, thus we believe telecom operators will continue to market smartphones aggressively to boost data revenue. One piece of hard evidence to see is that Verizon is offering two-year contract price for HTC Thunderbolt LTE for USD250, which is lower than even the component cost of USD260, according to iSuppli. On the other hand, Google (GOOG US, Not rated) recently announced that there are currently 500K Android phone activations per day, up from 400K about one month ago, and the activation is growing 4.4% every week, implying at least 200m Android phones in 2011, compared to Gartner’s earlier forecast of 180m. HTC has a 25% market share in Android phones currently, and we believe the company’s growth outlook remains strong given its leadership in the rising Android camp. Negatives appear priced in Given the recent sharp correction in HTC’s share price, we believe most uncertainties, such as the potential losing of the Apple lawsuit and rising competition, are largely priced in. We expect the volatility in the share price to reduce after the initial ruling is announced, possibly on 15 July. We maintain BUY on improved visibility into 2H11. We also expect the share price to be supported by 80%+ ROE through 2012E, 6-7% prospective dividend yields, and attractive valuations as the stock trades at just 7x 2012E P/E excluding cash on hand. 5 BNP PARIBAS
  • 6. LAURA CHEN HTC CORP 14 JULY 2011 Exhibit 5: Quarterly income statement Year end Dec 31 1Q11 2Q11E 3Q11E 4Q11E 2011E 1Q12E 2Q12E 3Q12E 4Q12E 2012E (TWD m) (TWD m) (TWD m) (TWD m) (TWD m) (TWD m) (TWD m) (TWD m) (TWD m) (TWD m) Net sales 104,157 123,183 132,083 152,831 512,254 139,537 153,233 176,891 216,212 685,874 Gross profit 30,470 35,440 37,842 43,557 147,309 39,768 42,714 48,866 59,729 191,077 Operating inc. 16,470 18,687 19,482 20,632 75,272 21,628 21,568 24,455 28,378 96,029 Pre-tax Income 17,049 18,784 19,579 20,729 76,142 21,725 21,665 24,552 28,475 96,417 Net income 14,833 16,530 17,230 18,242 66,834 19,118 19,016 21,606 24,994 84,735 EPD (TWD) 18.12 20.19 21.05 22.29 81.65 23.36 23.23 26.40 30.54 103.52 Margins (%) Gross margin 29.3 28.8 28.7 28.5 28.8 28.5 27.9 27.6 27.6 27.9 Operating margin 15.8 15.2 14.8 13.5 14.7 15.5 14.1 13.8 13.1 14.0 Pre-tax margin 16.4 15.2 14.8 13.6 14.9 15.6 14.1 13.9 13.2 14.1 Net margin 14.2 13.4 13.0 11.9 13.0 13.7 12.4 12.2 11.6 12.4 Growth (q-q %) Turnover 0.1 18.3 7.2 15.7 83.8 (8.7) 9.8 15.4 22.2 33.9 Operating profits (1.5) 13.5 4.3 5.9 70.6 4.8 (0.3) 13.4 16.0 27.6 Pre-tax profits 1.6 10.2 4.2 5.9 69.3 4.8 (0.3) 13.3 16.0 26.6 Net profits 0.2 11.4 4.2 5.9 69.1 4.8 (0.5) 13.6 15.7 26.8 EPS 0.2 11.4 4.2 5.9 69.1 4.8 (0.5) 13.6 15.7 26.8 Growth (y-y %) Turnover 174.5 102.1 74.1 46.9 83.8 34.0 24.4 33.9 41.5 33.9 Operating profits 190.8 99.8 57.1 23.4 70.6 31.3 15.4 25.5 37.5 27.6 Pre-tax profits 196.0 92.7 54.5 23.5 69.3 27.4 15.3 25.4 37.4 26.6 Net profits 196.8 91.4 55.2 23.3 69.1 28.9 15.0 25.4 37.0 26.8 EPS 196.8 91.4 55.2 23.3 69.1 28.9 15.0 25.4 37.0 26.8 Assumption HTC shipments (‘000) 9,700 12,300 13,000 15,000 50,000 13,650 15,450 18,100 22,800 70,000 ASP (USD) 359 351 357 358 356 353 342 337 327 338 Sources: Company data; BNP Paribas estimates 6 BNP PARIBAS
  • 7. LAURA CHEN HTC CORP 14 JULY 2011 FINANCIAL STATEMENTS HTC Corp Profit and Loss (TWD m) Year Ending Dec 2009A 2010A 2011E 2012E 2013E Revenue 144,493 278,761 512,254 685,874 922,749 Cost of sales ex depreciation (97,355) (193,890) (363,543) (493,135) (680,016) Gross profit ex depreciation 47,137 84,871 148,711 192,739 242,734 Other operating income 0 0 0 0 0 Operating costs (21,540) (39,736) (72,037) (95,048) (122,819) Operating EBITDA 25,597 45,135 76,674 97,691 119,915 Depreciation (974) (1,003) (1,402) (1,662) (1,896) Goodwill amortisation 0 0 0 0 0 Operating EBIT 24,623 44,133 75,272 96,029 118,019 Net financing costs 919 96 982 400 400 Associates 0 0 0 0 0 Recurring non operating income (145) 736 (112) (12) (12) Non recurring items 0 0 0 0 0 Profit before tax 25,396 44,964 76,142 96,417 118,407 Tax (2,782) (5,450) (9,307) (11,682) (14,209) Profit after tax 22,614 39,515 66,834 84,735 104,198 Minority interests (6) 19 0 0 0 Preferred dividends 0 0 0 0 0 Other items 0 0 0 0 0 Reported net profit 22,609 39,534 66,834 84,735 104,198 Non recurring items & goodwill (net) 0 0 0 0 0 Recurring net profit 22,609 39,534 66,834 84,735 104,198 Strong new product pipeline and market-share Per share (TWD) gain momentum to lead to Recurring EPS * 27.35 48.30 81.65 104 127 81% revenue growth in Reported EPS 27.35 48.30 81.65 104 127 DPS 24.76 38.64 60.35 64.20 78.00 2011E Growth Revenue (%) (5.2) 92.9 83.8 33.9 34.5 Operating EBITDA (%) (17.8) 76.3 69.9 27.4 22.7 Operating EBIT (%) (18.9) 79.2 70.6 27.6 22.9 Recurring EPS (%) (21.0) 76.6 69.1 26.8 23.0 Reported EPS (%) (21.0) 76.6 69.1 26.8 23.0 Operating performance Gross margin inc depreciation (%) 31.9 30.1 28.8 27.9 26.1 Operating EBITDA margin (%) 17.7 16.2 15.0 14.2 13.0 Operating EBIT margin (%) 17.0 15.8 14.7 14.0 12.8 Net margin (%) 15.6 14.2 13.0 12.4 11.3 Effective tax rate (%) 11.0 12.1 12.2 12.1 12.0 Dividend payout on recurring profit (%) 90.5 80.0 73.9 62.0 61.3 Interest cover (x) - - - - - Inventory days 25.9 30.1 38.1 43.1 42.8 Debtor days 71.8 58.1 60.3 65.0 61.6 Creditor days 100.7 83.8 89.2 96.3 90.8 Operating ROIC (%) (366.2) (542.2) (492.4) (444.2) (493.4) Operating ROIC – WACC (%) - - - - - ROIC (%) (912.4) (4,021.5) (2,040.4) (1,884.3) (4,812.8) ROIC – WACC (%) - - - - - ROE (%) 35.8 56.3 80.9 83.9 79.3 ROA (%) 18.6 25.5 27.4 25.7 24.7 * Pre exceptional, pre-goodwill and fully diluted Revenue By Division (TWD m) 2009A 2010A 2011E 2012E 2013E Handset 144,493 278,761 512,254 685,874 922,749 Sources: HTC Corp; BNP Paribas estimates 7 BNP PARIBAS
  • 8. LAURA CHEN HTC CORP 14 JULY 2011 HTC Corp Cash Flow (TWD m) Year Ending Dec 2009A 2010A 2011E 2012E 2013E Recurring net profit 22,609 39,534 66,834 84,735 104,198 Depreciation 974 1,003 1,402 1,662 1,896 Associates & minorities 6 (19) 0 0 0 Other non-cash items 2,516 (1,623) 0 0 0 Recurring cash flow 26,104 38,894 68,237 86,397 106,094 Change in working capital 1,883 (16,580) (19,209) (14,105) (18,117) Capex - maintenance 0 0 0 0 0 Capex – new investment (1,840) (4,971) (4,000) (4,000) (4,000) Free cash flow to equity 26,147 17,343 45,028 68,292 83,977 Net acquisitions & disposals 0 0 0 0 0 Dividends paid (20,126) (29,891) (51,199) (62,632) (64,617) Non recurring cash flows (663) 23,292 31,714 17,124 23,064 Net cash flow 5,359 10,744 25,543 22,784 42,424 Equity finance 0 0 0 0 0 Debt finance (2,444) (1,985) (4,500) (4,500) (4,500) Movement in cash 2,915 8,758 21,043 18,284 37,924 Per share (TWD) Recurring cash flow per share 31.58 47.52 83.37 106 130 FCF to equity per share 31.63 21.19 55.01 83.43 103 Balance Sheet (TWD m) Year Ending Dec 2009A 2010A 2011E 2012E 2013E Working capital assets 37,269 93,284 165,716 214,353 279,969 Working capital liabilities (53,155) (115,629) (200,853) (252,795) (323,645) Net working capital (15,887) (22,344) (35,137) (38,442) (43,676) Tangible fixed assets 9,900 14,024 16,622 18,960 21,064 Operating invested capital (5,987) (8,320) (18,515) (19,482) (22,612) Goodwill 0 0 0 0 0 Other intangible assets 240 936 936 936 936 Investments 810 1,232 1,516 1,799 2,082 Other assets 3,577 5,550 10,199 13,656 18,372 Invested capital (1,359) (602) (5,864) (3,092) (1,223) Cash & equivalents (67,154) (75,355) (96,398) (114,682) (152,606) Short term debt 95 12 12 12 12 Long term debt * 24 12 12 12 12 Net debt (67,035) (75,331) (96,374) (114,657) (152,581) Deferred tax 0 0 0 0 0 Other liabilities 1 14 14 14 14 Total equity 65,640 74,714 90,495 111,551 151,344 Minority interests 34 0 0 0 0 Invested capital (1,359) (602) (5,864) (3,092) (1,223) * includes convertibles and preferred stock which is being treated as debt Per share (TWD) Book value per share 79.24 90.19 109 135 183 Tangible book value per share 78.95 89.06 108 134 182 Strong net cash position Financial strength Net debt/equity (%) (102.1) (100.8) (106.5) (102.8) (100.8) Net debt/total assets (%) (56.4) (39.6) (33.1) (31.5) (32.1) Current ratio (x) 2.0 1.5 1.3 1.3 1.3 CF interest cover (x) - - - - - Valuation 2009A 2010A 2011E 2012E 2013E Recurring P/E (x) * 31.8 18.0 10.7 8.4 6.8 Recurring P/E @ target price (x) * 47.9 27.1 16.0 12.7 10.3 Reported P/E (x) 31.8 18.0 10.7 8.4 6.8 Dividend yield (%) 2.8 4.4 6.9 7.4 9.0 P/CF (x) 27.6 18.3 10.4 8.2 6.7 P/FCF (x) 27.5 41.1 15.8 10.4 8.5 Price/book (x) 11.0 9.6 8.0 6.5 4.8 Price/tangible book (x) 11.0 9.8 8.0 6.5 4.8 EV/EBITDA (x) ** 25.8 14.2 8.3 6.3 4.9 EV/EBITDA @ target price (x) ** 40.2 22.1 13.1 10.0 7.9 EV/invested capital (x) (481.1) (1,071.6) (106.5) (196.0) (464.5) * Pre exceptional, pre-goodwill and fully diluted ** EBITDA includes associate income and recurring non-operating income Sources: HTC Corp; BNP Paribas estimates 8 BNP PARIBAS
  • 9. LAURA CHEN HTC CORP 14 JULY 2011 BNP Paribas Technology Research Team WEIYEE IN CHARLES CHENG, CFA SZEHO NG, CFA Telecoms, Media & Technology Strategy Technology Strategy Packaging & Testing, Foundry, Displays BNP Paribas Securities (Asia) Ltd BNP Paribas Securities (Asia) Ltd BNP Paribas Securities (Asia) Ltd +852 2825 1813 +852 2825 1825 +852 2825 1167 weiyee.in@asia.bnpparibas.com charles.cheng@asia.bnpparibas.com szeho.ng@asia.bnpparibas.com PETER YU, CFA ALEN LIN JOYCE ZHOU Semiconductors, Displays, Handsets Telecom Services and Equipment Telecom Services and Equipment BNP Paribas Securities Korea Co Ltd BNP Paribas Securities (Asia) Ltd BNP Paribas Securities (Asia) Ltd +822 2125 0535 +852 2825 1801 +852 2825 1120 peter.yu@asia.bnpparibas.com alen.lin@asia.bnpparibas.com joyce.zhou@asia.bnpparibas.com AVINASH SINGH ABHIRAM ELESWARAPU KEI RAMEAU Tech - IT (Associate) Software & Services Technology BNP Paribas Securities India Pvt Ltd BNP Paribas Securities India Pvt Ltd BNP Paribas Securities (Japan) Ltd +91 22 3370 4350 +91 22 3370 4311 +81 3 6377 2232 avinash.singh@asia.bnpparibas.com abhiram.eleswarapu@asia.bnpparibas.com kei.rameau@japan.bnpparibas.com CHARLES HSU LAURA CHEN HENRY AI Displays, Touch Panels, LED Handset/Hardware IT services BNP Paribas Securities (Taiwan) Co Ltd BNP Paribas Securities (Taiwan) Co Ltd BNP Paribas Equities (Asia) Ltd +886 2 8729 7055 +886 2 8729 7052 Shanghai Representative Office charles.hsu@asia.bnpparibas.com laura.chen@asia.bnpparibas.com +8621 6096 9037 henry.ai@asia.bnpparibas.com KYNA WONG YIFAN LAI YOUNG SHIN Research Associate Research Associate Research Associate BNP Paribas Securities (Asia) Ltd BNP Paribas Securities (Taiwan) Co Ltd BNP Paribas Securities Korea Co Ltd +852 2825 1823 +886 2 8729 7056 +822 2125 0546 kyna.wong@asia.bnpparibas.com yifan.lai@asia.bnpparibas.com young.shin@asia.bnpparibas.com 9 BNP PARIBAS
  • 10. LAURA CHEN HTC CORP 14 JULY 2011 HISTORY OF CHANGE IN INVESTMENT RATING AND/OR TARGET PRICE HTC Corporation (2498 TT) (TWD) Date Reco TP HTC Corp Target Price 1-Jul-07 BUY 611 1,600 2-Aug-07 HOLD 636 1,400 2-Jan-08 BUY 719 1,200 30-Jul-09 REDUCE 371 4-Feb-10 HOLD 286 1,000 31-Mar-10 BUY 410 800 13-Sep-10 HOLD 710 600 31-May-11 BUY 1,500 400 200 Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Laura Chen started covering this stock from 31 May 2011 Price and TP are in local currency Valuation and risks: Key downside risk to our P/E-based TP would be margin pressure from an increase in competition, which will likely lead to price wars. However, we believe strong segment growth, increased product promotional activities by operators, and several planned launches could mitigate such pressure. Slower-than-assumed smartphone segment growth is another risk. Sources: Bloomberg, BNP Paribas 10 BNP PARIBAS
  • 11. LAURA CHEN HTC CORP 14 JULY 2011 DISCLAIMERS & DISCLOSURES ANALYST(S) CERTIFICATION *Laura Chen, BNP Paribas Securities (Taiwan) Ltd, +886 2 8729 7052, laura.chen@asia.bnpparibas.com. *Yifan Lai, BNP Paribas Securities (Taiwan) Co Ltd, +886 2 8729 7056, yifan.lai@asia.bnpparibas.com. The analyst(s) or strategist(s) herein each referred to as analyst(s) named in this report certifies that (i) all views expressed in this report accurately reflect the personal view of the analyst(s) with regard to any and all of the subject securities, companies, or issuers mentioned in this report; (ii) no part of the compensation of the analyst(s) was, is, or will be, directly or indirectly, relate to the specific recommendation or views expressed herein; and (iii) is not aware of any other actual or material conflicts of interest concerning any of the subject securities companies, or issuers referenced herein as of the time of this certification. * Employed by non-US affiliate of BNP Paribas Securities Corp., and is not registered/ qualified pursuant to NYSE and/ or FINRA regulations. GENERAL DISCLAIMER This report was produced by BNP Paribas Securities (Taiwan) Ltd, a member company of the BNP Paribas Group. 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  • 12. LAURA CHEN HTC CORP 14 JULY 2011 or located in any locality, state, country, or other jurisdiction where such distribution, publication, availability or use would be contrary to law or regulation. All research reports are disseminated and available to all clients simultaneously through our internal client websites. For all research available on a particular stock, please contact the relevant BNP Paribas research team or the author(s) of this report. 1 No portion of this report was prepared by BNP Paribas Securities Corp. personnel, and references to “BNP Paribas” in this General Disclaimer section and in the immediately following Important Disclosures section refer to BNP Paribas Securities (Taiwan) Ltd only. IMPORTANT DISCLOSURES The disclosure column in the following table lists the important disclosures applicable to each company that has been rated and/or recommended in this report: Company Disclosure (as applicable) HTC NA BNP Paribas represents that: 1. Within the past year, it has managed or co-managed a public offering for this company, for which it received fees. 2. It had an investment banking relationship with this company in the last 12 months. 3. It received compensation for investment banking services from this company in the last 12 months. 4. It beneficially owns 1% or more or the market capitalization of this company. 5. It makes a market in securities issued by this company. 6. The analyst(s) or an individual who assisted in the preparation of this report (or a member of his/her household) has a financial interest position in securities issued by this company or derivatives thereof. 7. The analyst (or a member of his/her household) is an officer, director, or advisory board member of this company. Additional Disclosures Within the next three months, BNP Paribas may receive or seek compensation in connection with an investment banking relationship with one or more of the companies referenced herein. Target price history, stock price charts, valuation and risk details, and equity rating histories applicable to each company rated in this report is available in our most recently published reports available on our website: http://equities.bnpparibas.com, or you can contact the analyst named on the front of this note or your BNP Paribas representative. All share prices are as at market close on 13 July 2011 unless otherwise stated. RECOMMENDATION STRUCTURE Stock Ratings Stock ratings are based on absolute upside or downside, which we define as (target price* - current price) / current price. BUY (B). The upside is 10% or more. HOLD (H). The upside or downside is less than 10%. REDUCE (R). The downside is 10% or more. Unless otherwise specified, these recommendations are set with a 12-month horizon. Thus, it is possible that future price volatility may cause a temporary mismatch between upside/downside for a stock based on market price and the formal recommendation. * In most cases, the target price will equal the analyst's assessment of the current fair value of the stock. However, if the analyst doesn't think the market will reassess the stock over the specified time horizon due to a lack of events or catalysts, then the target price may differ from fair value. In most cases, therefore, our recommendation is an assessment of the mismatch between current market price and our assessment of current fair value. Industry Recommendations Improving ( ): The analyst expects the fundamental conditions of the sector to be positive over the next 12 months. Neutral ( ): The analyst expects the fundamental conditions of the sector to be maintained over the next 12 months. Deteriorating ( ): The analyst expects the fundamental conditions of the sector to be negative over the next 12 months. Country (Strategy) Recommendations Overweight (O). Over the next 12 months, the analyst expects the market to score positively on two or more of the criteria used to determine market recommendations: index returns relative to the regional benchmark, index sharpe ratio relative to the regional benchmark and index returns relative to the market cost of equity. Neutral (N). Over the next 12 months, the analyst expects the market to score positively on one of the criteria used to determine market recommendations: index returns relative to the regional benchmark, index sharpe ratio relative to the regional benchmark and index returns relative to the market cost of equity. Underweight (U). Over the next 12 months, the analyst does not expect the market to score positively on any of the criteria used to determine market recommendations: index returns relative to the regional benchmark, index sharpe ratio relative to the regional benchmark and index returns relative to the market cost of equity. RATING DISTRIBUTION (as at 13 July 2011) Total BNP Paribas coverage universe 558 Investment Banking Relationship (%) Buy 369 Buy 4.61 Hold 131 Hold 3.82 Reduce 58 Reduce 1.72 Should you require additional information concerning this report please contact the relevant BNP Paribas research team or the author(s) of this report. © 2011 BNP Paribas Group 12 BNP PARIBAS