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August 24, 2011

ACTION

Buy
E Ink Holdings Inc (8069.TWO)
Return Potential: 31%                                                                                                                                 Equity Research

Secular e-reader strength confirmed despite macro; Buy, raise TP
Source of opportunity                                                                             Investment Profile
                                                                                                  Low                                                                          High
At the investor conference on August 23, E Ink Chairman Scott Liu
                                                                                                  Growth                                                                       Growth
reiterated his guidance for 3Q11 revenues (similar to 1Q11, implying 50%
                                                                                                  Returns *                                                                    Returns *
qoq growth) and a full year e-reader market size of 25-30mn, with rising
                                                                                                  Multiple                                                                     Multiple
confidence in the near term monthly sales ramp. We believe the Chairman’s                         Volatility                                                                   Volatility
increasing confidence, amid current macroeconomic weakness, reinforces                                 Percentile           20th       40th       60th        80th        100th
                                                                                                      E Ink Holdings Inc (8069.TWO)
our structural thesis, highlighted in our previous research, that: (1) the e-
                                                                                                      Asia Pacific Technology Peer Group Average
reader is still in the early stages of adoption; (2) e-reader is not seeing any
                                                                                                * Returns = Return on Capital For a complete description of the
impact from tablet growth; and (3) E Ink remains the dominate display                                                         investment profile measures please refer to
                                                                                                                              the disclosure section of this document.
supplier in the e-reader space. We see upside risk to Street EPS consensus.

                                                                                                Key data                                                                          Current
Catalyst                                                                                        Price (NT$)                                                                          62.50
(1) Strong ramp of its near term monthly sales: as E Ink’s major customer                       12 month price target (NT$)                                                          82.00
                                                                                                Market cap (NT$ mn / US$ mn)                                            65,597.6 / 2,263.7
Amazon could soon launch the next generation Kindle e-reader (potentially                       Foreign ownership (%)                                                                 31.9
with touch) and 7” tablet for the holiday season, we expect the pull-in
demand at E Ink could accelerate in the next few months, potentially                                                                   12/10         12/11E          12/12E          12/13E
                                                                                                EPS (NT$) New                           3.84            5.91            6.78            8.07
setting record sales in September; (2) Further clarification on Amazon’s                        EPS revision (%)                         0.0             2.8             4.8             3.2
tablet strategy: many investors are still confused by Amazon’s tablet                           EPS growth (%)                         375.2            54.1            14.6            19.0
                                                                                                EPS (dil) (NT$) New                     3.84            5.91            6.78            8.07
strategy, and are concerned Amazon may use the tablet to replace Kindle                         P/E (X)                                 16.3            10.6             9.2             7.7
                                                                                                P/B (X)                                  2.7             2.4             2.0             1.7
as the major hardware platform for e-reading. However, the recent                               EV/EBITDA (X)                            9.0             7.7             6.4             5.3
segmentation example of Barnes & Noble’s Nook (e-reader) vs. Nook Color                         Dividend yield (%)                       0.0             3.5             4.7             5.4
                                                                                                ROE (%)                                 18.2           24.3            23.5            23.8
(7” tablet) may suggest that Amazon could leverage pricing, features, and                       CROCI (%)                               11.5           18.2            17.7            18.7
functionalities to meaningfully differentiate between the two, positioning E
Ink as a major beneficiary when Amazon expands its total business scope.                        Price performance chart
                                                                                                65                                                                                      9,500

Valuation                                                                                       60                                                                                      9,000

We raise 2011-13E EPS by 3-5% on higher visibility in e-reader strength                         55                                                                                      8,500
and LCD panel upside from Amazon. Our new 12-m TP NT$82 still on 1.5X
                                                                                                50                                                                                      8,000
NTM EV/GCI (prior NT$78 on CROCI estimate change), implies 13.5X P/E.
                                                                                                45                                                                                      7,500


Key risks                                                                                       40                                                                                      7,000
                                                                                                Aug-10                Nov-10                Mar-11               Jun-11
Price pressure and customer concentration risks.
                                                                                                                  E Ink Holdings Inc (L)       Taiwan SE Weighted Index (R)
INVESTMENT LIST MEMBERSHIP
Asia Pacific Buy List                                                                           Share price performance (%)                       3 month         6 month 12 month
                                                                                                Absolute                                               4.0            20.7     23.8
                                                                                                Rel. to Taiwan SE Weighted Index                      20.5            36.3     30.7

Coverage View: Neutral                                                                          Source: Company data, Goldman Sachs Research estimates, FactSet. Price as of 8/23/2011 close.


Robert Yen                                                                   Goldman Sachs does and seeks to do business with companies
+886(2)2730-4196 rob.yen@gs.com Goldman Sachs (Asia) L.L.C., Taipei Branch
Iris Wu
                                                                             covered in its research reports. As a result, investors should be
+886(2)2730-4186 iris.wu@gs.com Goldman Sachs (Asia) L.L.C., Taipei Branch   aware that the firm may have a conflict of interest that could
                                                                             affect the objectivity of this report. Investors should consider
                                                                             this report as only a single factor in making their investment
                                                                             decision. For Reg AC see the end of the text. For other
                                                                             important disclosures, see the Disclosure Appendix, or go to
                                                                             www.gs.com/research/hedge.html. Analysts employed by non-
                                                                             US affiliates are not registered/qualified as research analysts
                                                                             with FINRA in the U.S.
The Goldman Sachs Group, Inc.                                                                                                                      Global Investment Research
August 24, 2011                                                                                                                                                  E Ink Holdings Inc (8069.TWO)




 E Ink Holdings Inc: Summary Financials
Profit model (NT$ mn)                     12/10         12/11E         12/12E        12/13E     Balance sheet (NT$ mn)                               12/10         12/11E     12/12E     12/13E


Total revenue                           25,178.9       38,973.5       47,183.4      57,078.9    Cash & equivalents                                 5,767.0         2,515.0    3,191.5    6,146.2
Cost of goods sold                    (17,000.1)     (27,341.5)     (33,400.8)    (41,247.4)    Accounts receivable                                3,809.2         6,315.6    8,333.1    8,619.7
SG&A                                   (2,275.7)      (3,137.7)      (3,507.1)     (3,613.9)    Inventory                                          6,564.9         8,652.3   10,385.5   11,773.5
R&D                                    (1,570.9)      (1,584.2)      (1,611.2)     (1,830.9)    Other current assets                               1,530.5         1,793.1    1,940.7    2,145.8
Other operating profit/(expense)              0.0            0.0           0.0           0.0    Total current assets                              17,671.7        19,276.1   23,850.7   28,685.2
ESO expense                                     --             --            --            --   Net PP&E                                           9,045.9        11,733.5   13,095.4   13,485.8
EBITDA                                   6,726.1        9,423.5       11,308.6      12,864.2    Net intangibles                                    8,613.6         7,752.3    6,977.0    6,279.3
Depreciation & amortization            (2,393.8)      (2,513.5)      (2,644.3)     (2,477.6)    Total investments                                  3,889.4         4,135.5    4,135.5    4,135.5
EBIT                                     4,332.3        6,910.0        8,664.4      10,386.6    Other long-term assets                             1,541.4         3,272.4    5,244.6    7,191.5
Interest income                              16.1           26.0          25.5          39.4    Total assets                                      40,762.0        46,169.8   53,303.3   59,777.4
Interest expense                         (295.1)        (185.8)        (239.5)       (230.8)
Income/(loss) from uncons. subs.           (19.7)         (12.2)           0.0           0.0    Accounts payable                                   5,056.2         5,336.9    7,216.5    7,981.7
Others                                     809.0          229.7            0.0           0.0    Short-term debt                                    6,115.2         3,068.9    2,013.5    1,321.1
Pretax profits                           4,842.6        6,967.7        8,450.4      10,195.3    Other current liabilities                          2,730.7         2,658.3    2,979.7    3,282.6
Income tax                               (929.0)        (678.1)      (1,152.5)     (1,501.6)    Total current liabilities                         13,902.1        11,064.1   12,209.8   12,585.3
Minorities                                 114.4            91.4          17.8          14.3    Long-term debt                                     1,584.5         5,033.1    6,033.1    6,033.1
Net income pre-preferred dividends       4,028.0        6,381.0        7,315.7       8,708.0    Other long-term liabilities                          880.1           960.4    1,039.9    1,150.6
Preferred dividends                           0.0            0.0           0.0           0.0    Total long-term liabilities                        2,464.6         5,993.5    7,073.0    7,183.7
Net income (pre-exceptionals)            4,028.0        6,381.0        7,315.7       8,708.0    Total liabilities                                 16,366.7        17,057.6   19,282.8   19,769.1
Post-tax exceptionals                         0.0            0.0           0.0           0.0
Net income                               4,028.0        6,381.0        7,315.7       8,708.0    Preferred shares                                       0.0             0.0        0.0        0.0
                                                                                                Total common equity                               23,863.6        28,629.9   33,555.9   39,558.0
EPS (basic, pre-except) (NT$)               3.84           5.91           6.78          8.07    Minority interest                                    531.6           482.3      464.6      450.3
EPS (basic, post-except) (NT$)              3.84           5.91           6.78          8.07
EPS (diluted, post-except) (NT$)            3.84           5.91           6.78          8.07    Total liabilities & equity                        40,762.0        46,169.8   53,303.3   59,777.4
EPS excl. ESO expense (basic) (NT$)         4.16           6.44           7.42          8.82
EPS excl. ESO expense (dil.) (NT$)          4.16           6.44           7.42          8.82    BVPS (NT$)                                           22.74          26.54      31.10      36.66
DPS (NT$)                                   0.00           2.16           2.96          3.39
Dividend payout ratio (%)                    0.0           36.5           43.6          42.0
Free cash flow yield (%)                     6.4            0.8            8.6          13.7
                                                                                                Ratios                                               12/10         12/11E     12/12E     12/13E
Growth & margins (%)                      12/10         12/11E         12/12E        12/13E     CROCI (%)                                             11.5            18.2       17.7       18.7
Sales growth                                56.7           54.8           21.1          21.0    ROE (%)                                               18.2            24.3       23.5       23.8
EBITDA growth                            1,078.2           40.1           20.0          13.8    ROA (%)                                               10.6            14.7       14.7       15.4
EBIT growth                                406.1           59.5           25.4          19.9    ROACE (%)                                             15.3            21.1       20.3       22.1
Net income growth                          457.2           58.4           14.6          19.0    Inventory days                                       117.9          101.6      104.0        98.0
EPS growth                                 375.2           54.1           14.6          19.0    Receivables days                                      46.7           47.4        56.7       54.2
Gross margin                                32.5           29.8           29.2          27.7    Payable days                                          80.2           69.4        68.6       67.2
EBITDA margin                               26.7           24.2           24.0         22.5     Net debt/equity (%)                                    7.9           19.2        14.3        3.0
EBIT margin                                 17.2           17.7           18.4          18.2    Interest cover - EBIT (X)                             15.5           43.2        40.5       54.3

Cash flow statement (NT$ mn)              12/10         12/11E         12/12E       12/13E      Valuation                                            12/10         12/11E     12/12E     12/13E
Net income pre-preferred dividends       4,028.0        6,381.0        7,315.7      8,708.0
D&A add-back                             2,393.8        2,513.5        2,644.3      2,477.6     P/E (analyst) (X)                                      16.3          10.6         9.2        7.7
Minorities interests add-back            (114.4)          (91.4)         (17.8)       (14.3)    P/B (X)                                                 2.7           2.4         2.0        1.7
Net (inc)/dec working capital               65.6      (4,648.2)      (1,697.0)      (811.8)     EV/EBITDA (X)                                           9.0           7.7         6.4        5.3
Other operating cash flow              (1,347.8)          986.4          800.7        952.0     EV/GCI (X)                                              1.2           1.2         1.1        1.0
Cash flow from operations                5,025.2        5,141.3        9,045.9     11,311.5     Dividend yield (%)                                      0.0           3.5         4.7        5.4

Capital expenditures                   (1,320.8)      (4,595.4)      (3,234.0)     (2,095.8)
Acquisitions                             (612.4)      (1,900.2)      (1,969.0)     (2,021.4)
Divestitures                               477.0            0.0            0.0           0.0
Others                                    (99.4)           45.5            0.0           0.0
Cash flow from investments             (1,555.6)      (6,450.1)      (5,203.1)     (4,117.1)

Dividends paid (common & pref)               0.0      (2,328.2)      (3,190.5)     (3,657.9)
Inc/(dec) in debt                      (1,848.1)          402.3         (55.4)       (692.4)
Common stock issuance (repurchase)       (907.6)          122.3            0.0           0.0
Other financing cash flows               2,234.1        (139.6)           79.5         110.7
Cash flow from financing                 (521.6)      (1,943.2)      (3,166.4)     (4,239.6)    Note: Last actual year may include reported and estimated data.
Total cash flow                          2,947.9      (3,252.0)          676.5       2,954.8    Source: Company data, Goldman Sachs Research estimates.




 Analyst Contributors

 Robert Yen
 rob.yen@gs.com

 Iris Wu
 iris.wu@gs.com




 Goldman Sachs Global Investment Research                                                                                                                                                          2
August 24, 2011                                                                                                                E Ink Holdings Inc (8069.TWO)



Exhibits

                                    Exhibit 1: E-paper business should be the major earnings contributor for E Ink over near
                                    to mid term
                                    E Ink’s revenues breakdown by product


                                                               E Ink's sales breakdown by product

                                      100%                             1%                   1%                   0%            Others
                                                      4%                                                                                        0%
                                                      6%
                                       90%            1%                                   17%                   17%
                                                                      22%
                                                                                                                               Mobile phone panel
                                       80%           17%                                    5%                   4%
                                                                       6%
                                       70%
                                                      9%                                                                       Consumer electronics
                                                                                                                               panel
                                       60%

                                       50%                                                                                     FFS panel

                                       40%                                                 77%                   78%
                                                                      72%                                                      Niche panel
                                       30%           63%


                                       20%
                                                                                                                               EPD

                                       10%

                                        0%
                                                     2010            2011E                 2012E             2013E

                                    Source: Company data, Goldman Sachs Research estimates.




Exhibit 2: We raise 2011-2013E EPS by 3-5% on higher visibility in e-reader strength and LCD panel upside from
Amazon.


P&L (GAAP, NT$mn)                  2011E New    2011E Old   Diff. 2012E New    2012E Old      Diff. 2013E New    2013E Old       Diff.
Revenues                               38,973      37,845    3%       47,183      44,803       5%       57,079      53,266        7%
Gross profits                          11,632      11,396    2%       13,783      13,339       3%       15,832      15,386        3%
 Operating profits                      6,910       6,709    3%        8,664       8,275       5%       10,387      10,071        3%
 Pretax earnings                        6,968       6,768    3%        8,450       8,063       5%       10,195       9,884        3%
 Net earnings                           6,381       6,206    3%        7,316       6,981       5%        8,708       8,441        3%
 EPS (fully diluted, NT$)                5.91        5.75    3%         6.78        6.47       5%         8.07        7.82        3%
Ratio analysis
Gross margin (%)                        29.8%       30.1%             29.2%        29.8%                27.7%          28.9%
EBIT margin (%)                         17.7%       17.7%             18.4%        18.5%                18.2%          18.9%
Tax & minority (as % of EBT)             8.4%        8.3%             13.4%        13.4%                14.6%          14.6%
Net margin (%)                          16.4%       16.4%             15.5%        15.6%                15.3%          15.8%
Return analysis
ROA (%, annualized)                     14.7%       14.3%             14.7%        14.1%                15.4%          15.1%
ROE (%, annualized)                     24.3%       23.7%             23.5%        22.7%                23.8%          23.4%

Key assumptions                    2011E New 2011E Old      Diff. 2012E New 2012E Old         Diff. 2013E New 2013E Old          Diff.
EPD revenues (NT$mn)                   27,935   27,598        1%      36,379   36,082           1%      44,720   43,478            3%
  EPD shipment (k units)               28,204   27,715        2%      45,761   44,669           2%      60,002   56,611            6%
  EPD ASP (US$)                          32.7     32.9       -1%        26.7     27.2          -2%        25.2     25.9           -3%
E Ink's EPD global market share           93%      95%                   86%      89%                      74%      75%
FFS panel revenues ( NT$mn)             8,448    7,621      11%        8,172    6,042         35%        9,616    7,001          37%
Total revenues (NT$mn)                 38,973   37,845        3%      47,183   44,803           5%      57,079   53,266           7%
EPS (fully diluted, NT$)                 5.91     5.75        3%        6.78     6.47           5%        8.07     7.82           3%


Source: Company data, Goldman Sachs Research estimates.




Goldman Sachs Global Investment Research                                                                                                                  3
August 24, 2011                                                                                                                                                         E Ink Holdings Inc (8069.TWO)



Exhibit 3: We believe E Ink appears attractive in terms of                                                 Exhibit 4: E Ink’s upward trending ROE over the next one
its CROCI-generating ability over the next two years                                                       to two years implies share price upside potential


EV/GCI (X)                 E Ink (8069.TWO) EV/GCI vs. CROCI                             CROCI             P/B (X)                         E Ink (8069.TWO) P/B vs. ROE
                  EV/GCI (L)    Avg. EV/GCI (L)    CROCI (R)    Avg. CROCI (R)                              7.0                      Fwd P/B (L)     Avg P/B (L)       ROE (R)        Avg ROE (R)                30%
2.5                                                                                        20%

                                                                                           18%                                                                                                                   25%
                                                                                                            6.0

2.0                                                                                        16%                                                                                                                   20%
                                                                                                            5.0
                                                                                           14%                                                                                                                   15%
                                                  Avg: 12%
 1.5                                                                                       12%              4.0
                                                                                                                                                                   Avg: 8%                                      10%

                                                                          Current: 1.2X 10%
                                                                                                            3.0                                                                                                  5%
 1.0                                                                                       8%
                                                  Avg: 0.9X
                                                                                                                                                            Avg: 2.0X                               Current: 2.1X 0%
                                                                                           6%               2.0
                                                                                                                                                                                                                 -5%
0.5                                                                                        4%
                                                                                                            1.0
                                                                                                                                                                                                                 -10%
                                                                                           2%

0.0                                                                                        0%               0.0                                                                                                  -15%
  Mar-04 Dec-04 Sep-05 Jun-06 Mar-07 Dec-07 Sep-08 Jun-09 Mar-10 Dec-10 Sep-11                               Mar-04 Dec-04 Sep-05 Jun-06 Mar-07 Dec-07 Sep-08 Jun-09 Mar-10 Dec-10 Sep-11


Source: Company data, Datastream, Goldman Sachs Research estimates.                                        Source: Company data, Datastream, Goldman Sachs Research estimates.




Exhibit 5: E Ink’s quarterly profit model (consolidated, NT$mn)


Summary P&L (GAAP)                    1Q2011        2Q2011     3Q2011E     4Q2011E          1Q2012E        2Q2012E        3Q2012E       4Q2012E               2010           2011E          2012E           2013E

Net sales                              10,086         6,926     10,494       11,468               9,845        9,131       12,925         15,282           25,179          38,973          47,183          57,079
 Cost of good sold (COGS)              (7,173)       (4,673)    (7,418)      (8,077)             (6,954)      (6,443)      (9,204)       (10,800)         (17,000)        (27,342)        (33,401)        (41,247)
Gross profits                           2,913         2,253      3,075        3,391               2,891        2,688        3,722          4,482            8,179          11,632          13,783          15,832
 Operating expenses                    (1,058)       (1,138)    (1,279)      (1,247)             (1,142)      (1,102)      (1,471)        (1,403)          (3,847)         (4,722)         (5,118)         (5,445)
    SG&A                                 (660)         (759)      (872)        (847)               (794)        (757)      (1,020)          (937)          (2,276)         (3,138)         (3,507)         (3,614)
    R&D                                  (398)         (379)      (407)        (400)               (348)        (345)        (452)          (466)          (1,571)         (1,584)         (1,611)         (1,831)
Operating profits                       1,855         1,115      1,796           2,144           1,748        1,586         2,250           3,079           4,332            6,910          8,664          10,387
Non-operating income/(loss)                12           132        (38)            (49)            (53)         (52)          (54)            (55)            510               58           (214)           (191)
Earnings before tax (EBT)               1,867         1,247      1,758           2,095           1,695        1,534         2,196           3,024           4,843            6,968          8,450          10,195
  Income tax credit/(expense)            (200)            8       (216)           (270)           (223)        (206)         (301)           (422)           (929)            (678)        (1,152)         (1,502)
  Extraordinary gain/(loss)                 -             -          -               -               -            -             -               -               -                -              -               -
 Minority Interests                         9            70          6               6               4            4             5               5             114               91             18              14
Earnings after tax (EAT)                1,677         1,325      1,548           1,830           1,476        1,332         1,900           2,607           4,028            6,381          7,316           8,708
EPS (NT$)                                1.55          1.23       1.44            1.70            1.37            1.23       1.76            2.42             3.84            5.91           6.78             8.07
EPS (NT$, fully diluted)                 1.55          1.23       1.44            1.70            1.37            1.23       1.76            2.42             3.84            5.91           6.78             8.07

Ratio analysis and assumptions
As % of sales
  Gross margin                          28.9%         32.5%      29.3%            29.6%           29.4%        29.4%        28.8%           29.3%           32.5%           29.8%           29.2%           27.7%
  Operating expense ratio              -10.5%        -16.4%     -12.2%           -10.9%          -11.6%       -12.1%       -11.4%           -9.2%          -15.3%          -12.1%          -10.8%           -9.5%
  Operating margin                      18.4%         16.1%      17.1%            18.7%           17.8%        17.4%        17.4%           20.2%           17.2%           17.7%           18.4%           18.2%
  Pre-tax margin                        18.5%         18.0%      16.8%            18.3%           17.2%        16.8%        17.0%           19.8%           19.2%           17.9%           17.9%           17.9%
  Tax rate (as % of EBT)                10.7%         -0.6%      12.3%            12.9%           13.2%        13.4%        13.7%           14.0%           19.2%            9.7%           13.6%           14.7%
  Net margin                            16.6%         19.1%      14.8%            16.0%           15.0%        14.6%        14.7%           17.1%           16.0%           16.4%           15.5%           15.3%
QoQ growth (%)
  Sales                                  3.7%       -31.3%       51.5%            9.3%           -14.2%           -7.2%     41.5%           18.2%
  Gross profits                         -4.1%       -22.6%       36.5%           10.3%           -14.8%           -7.0%     38.4%           20.4%
  Operating profits                      0.9%       -39.9%       61.1%           19.3%           -18.4%           -9.3%     41.9%           36.9%
  Non-operating profits                -67.5%       969.4%          NM              NM               NM              NM        NM              NM
  Pre-tax profits                       -0.5%       -33.2%       41.0%           19.2%           -19.1%           -9.5%     43.1%           37.7%
  Net profits                          -12.4%       -21.0%       16.9%           18.2%           -19.3%           -9.8%     42.7%           37.2%
  EPS (weighted averaged)              -14.8%       -21.0%       16.9%           18.2%           -19.3%           -9.8%     42.7%           37.2%
Yoy growth (%)
  Sales                                101.2%         34.0%      99.0%           17.9%            -2.4%       31.8%         23.2%           33.3%          56.7%            54.8%           21.1%           21.0%
  Gross profits                         95.8%         12.4%      86.6%           11.6%            -0.8%       19.3%         21.0%           32.2%        1472.9%            42.2%           18.5%           14.9%
  Operating profits                    188.0%          6.6%     123.5%           16.6%            -5.7%       42.3%         25.3%           43.7%             NM            59.5%           25.4%           19.9%
  Non-operating profits                -96.0%            NM         NM              NM               NM          NM            NM              NM             NM           -88.7%              NM              NM
  Pre-tax profits                       95.8%         22.2%      77.2%           11.7%            -9.2%       23.0%         24.9%           44.3%             NM            43.9%           21.3%           20.6%
  Net profits                          138.4%         89.3%     118.4%           -4.4%           -12.0%        0.5%         22.7%           42.4%             NM            58.4%           14.6%           19.0%
  EPS (weighted averaged)              131.9%         84.1%     112.5%           -7.0%           -12.0%        0.5%         22.7%           42.4%             NM            54.1%           14.6%           19.0%
Dividend policies
  Cash dividends (NT$ per share)                                                                                                                                   -         2.16            2.96            3.39
  Payout ratio (%)                                                                                                                                                 -       57.8%           50.0%           50.0%


Source: Company data, Goldman Sachs Research estimates.




Goldman Sachs Global Investment Research                                                                                                                                                                               4
August 24, 2011                                                                                                                E Ink Holdings Inc (8069.TWO)



Reg AC
I, Robert Yen, hereby certify that all of the views expressed in this report accurately reflect my personal views about the subject company or
companies and its or their securities. I also certify that no part of my compensation was, is or will be, directly or indirectly, related to the specific
recommendations or views expressed in this report.




Investment Profile
The Goldman Sachs Investment Profile provides investment context for a security by comparing key attributes of that security to its peer group and
market. The four key attributes depicted are: growth, returns, multiple and volatility. Growth, returns and multiple are indexed based on composites
of several methodologies to determine the stocks percentile ranking within the region's coverage universe.
The precise calculation of each metric may vary depending on the fiscal year, industry and region but the standard approach is as follows:
Growth is a composite of next year's estimate over current year's estimate, e.g. EPS, EBITDA, Revenue. Return is a year one prospective aggregate
of various return on capital measures, e.g. CROCI, ROACE, and ROE. Multiple is a composite of one-year forward valuation ratios, e.g. P/E, dividend
yield, EV/FCF, EV/EBITDA, EV/DACF, Price/Book. Volatility is measured as trailing twelve-month volatility adjusted for dividends.




Quantum
Quantum is Goldman Sachs' proprietary database providing access to detailed financial statement histories, forecasts and ratios. It can be used for
in-depth analysis of a single company, or to make comparisons between companies in different sectors and markets.




GS SUSTAIN
GS SUSTAIN is a global investment strategy aimed at long-term, long-only performance with a low turnover of ideas. The GS SUSTAIN focus list
includes leaders our analysis shows to be well positioned to deliver long term outperformance through sustained competitive advantage and
superior returns on capital relative to their global industry peers. Leaders are identified based on quantifiable analysis of three aspects of corporate
performance: cash return on cash invested, industry positioning and management quality (the effectiveness of companies' management of the
environmental, social and governance issues facing their industry).




Disclosure Appendix

Coverage group(s) of stocks by primary analyst(s)
Robert Yen: Asia Pacific Technology.
Asia Pacific Technology: AAC Technologies, Acer, Advanced Semiconductor, Advanced Semiconductor (ADR), ASUSTeK Computer, AU Optronics,
BYD Electronic, Catcher Technology, Cheng Uei Precision (Foxlink), Chimei Innolux, China Wireless Technologies, Chipbond Technology Corp.,
Compal Communications, Compal Electronics, Coretronic, Delta Electronics, E Ink Holdings Inc, Epistar, Everlight Electronics, Foxconn Int'l Holdings,
Foxconn Technology, Hon Hai Precision, HTC Corp., Kinsus Interconnect Technology, Largan Precision, Lenovo Group, Lite-On Technology, Nan Ya
PCB, Novatek Microelectronics, Pegatron, Powertech Technology, Quanta Computer, Radiant Opto-Electronics, Siliconware Precision, Siliconware
Precision (ADR), Silitech Technology, SK C&C, TCL Communication, TPK Holding, TPV Technology, Tripod Technology, Unimicron, Wintek, Wistron,
Young Fast Optoelectronics.

Company-specific regulatory disclosures
The following disclosures relate to relationships between The Goldman Sachs Group, Inc. (with its affiliates, "Goldman Sachs") and companies
covered by the Global Investment Research Division of Goldman Sachs and referred to in this research.
Goldman Sachs expects to receive or intends to seek compensation for investment banking services in the next 3 months: E Ink Holdings Inc
(NT$62.50)

Distribution of ratings/investment banking relationships
Goldman Sachs Investment Research global coverage universe

                             Rating Distribution                            Investment Banking Relationships
                    Buy              Hold             Sell                  Buy             Hold             Sell
  Global            32%            54%            14%                   52%          41%             37%
As of July 1, 2011, Goldman Sachs Global Investment Research had investment ratings on 3,167 equity securities. Goldman Sachs assigns stocks as
Buys and Sells on various regional Investment Lists; stocks not so assigned are deemed Neutral. Such assignments equate to Buy, Hold and Sell for
the purposes of the above disclosure required by NASD/NYSE rules. See 'Ratings, Coverage groups and views and related definitions' below.


Goldman Sachs Global Investment Research                                                                                                                    5
August 24, 2011                                                                                                                                E Ink Holdings Inc (8069.TWO)



Price target and rating history chart(s)
      E Ink Holdings Inc (8069.TWO)                                                          Stock Price Currency : Taiw an Dollar
                                        Goldman Sachs rating and stock price target history
       100                                                                                                                   10,000
                                                                                                   80                  80
                                                                          50                68
               80                                                        47                                                  9,000
                                                                                       42
                                                                                  43
                                                                                                                             8,000
               60
                                                                                                                             7,000
               40                                                                                                      78
                                                                                                           82    100         6,000
               20                                                                                                            5,000

                0                                                                                                            4,000
                                                           Apr 15    Sep 13
 Stock Price




                                                                                                                                 Index Price
                                                                S            B
                    A S O N D J F MA MJ J A S O N D J F MA M J J A S O N D J F MA M J
                       2008            2009                    2010            2011
          Source: Goldman Sachs Investment Research for ratings and price targets; FactSet closing prices as of 6/30/2011.
                                                     Rating                          Covered by Robert Yen,
                                                        Price target                    as of Apr 15, 2010

                                                        Price target at removal             Not covered by current analyst
                                                        Taiw an SE Weighted
                                                        Index

 The price targets show n should be considered in the context of all prior published Goldman Sachs research, w hich may or
 may not have included price targets, as w ell as developments relating to the company, its industry and f inancial markets.




Regulatory disclosures

Disclosures required by United States laws and regulations
See company-specific regulatory disclosures above for any of the following disclosures required as to companies referred to in this report: manager
or co-manager in a pending transaction; 1% or other ownership; compensation for certain services; types of client relationships; managed/co-
managed public offerings in prior periods; directorships; for equity securities, market making and/or specialist role. Goldman Sachs usually makes a
market in fixed income securities of issuers discussed in this report and usually deals as a principal in these securities.
The following are additional required disclosures: Ownership and material conflicts of interest: Goldman Sachs policy prohibits its analysts,
professionals reporting to analysts and members of their households from owning securities of any company in the analyst's area of coverage.
Analyst compensation: Analysts are paid in part based on the profitability of Goldman Sachs, which includes investment banking revenues.
Analyst as officer or director: Goldman Sachs policy prohibits its analysts, persons reporting to analysts or members of their households from
serving as an officer, director, advisory board member or employee of any company in the analyst's area of coverage. Non-U.S. Analysts: Non-U.S.
analysts may not be associated persons of Goldman Sachs & Co. and therefore may not be subject to NASD Rule 2711/NYSE Rules 472 restrictions
on communications with subject company, public appearances and trading securities held by the analysts.
Distribution of ratings: See the distribution of ratings disclosure above. Price chart: See the price chart, with changes of ratings and price targets
in prior periods, above, or, if electronic format or if with respect to multiple companies which are the subject of this report, on the Goldman Sachs
website at http://www.gs.com/research/hedge.html.

Additional disclosures required under the laws and regulations of jurisdictions other than the United
States
The following disclosures are those required by the jurisdiction indicated, except to the extent already made above pursuant to United States laws
and regulations. Australia: This research, and any access to it, is intended only for "wholesale clients" within the meaning of the Australian
Corporations Act. Brazil: Disclosure information in relation to CVM Instruction 483 is available at http://www.gs.com/worldwide/brazil/gir/index.html.
Where applicable, the Brazil-registered analyst primarily responsible for the content of this research report, as defined in Article 16 of CVM
Instruction 483, is the first author named at the beginning of this report, unless indicated otherwise at the end of the text. Canada: Goldman Sachs
& Co. has approved of, and agreed to take responsibility for, this research in Canada if and to the extent it relates to equity securities of Canadian
issuers. Analysts may conduct site visits but are prohibited from accepting payment or reimbursement by the company of travel expenses for such
visits. Hong Kong: Further information on the securities of covered companies referred to in this research may be obtained on request from
Goldman Sachs (Asia) L.L.C. India: Further information on the subject company or companies referred to in this research may be obtained from
Goldman Sachs (India) Securities Private Limited; Japan: See below. Korea: Further information on the subject company or companies referred to
in this research may be obtained from Goldman Sachs (Asia) L.L.C., Seoul Branch. Russia: Research reports distributed in the Russian Federation
are not advertising as defined in the Russian legislation, but are information and analysis not having product promotion as their main purpose and
do not provide appraisal within the meaning of the Russian legislation on appraisal activity. Singapore: Further information on the covered
companies referred to in this research may be obtained from Goldman Sachs (Singapore) Pte. (Company Number: 198602165W). Taiwan: This
material is for reference only and must not be reprinted without permission. Investors should carefully consider their own investment risk.
Investment results are the responsibility of the individual investor. United Kingdom: Persons who would be categorized as retail clients in the
United Kingdom, as such term is defined in the rules of the Financial Services Authority, should read this research in conjunction with prior
Goldman Sachs research on the covered companies referred to herein and should refer to the risk warnings that have been sent to them by
Goldman Sachs International. A copy of these risks warnings, and a glossary of certain financial terms used in this report, are available from
Goldman Sachs International on request.
European Union: Disclosure information in relation to Article 4 (1) (d) and Article 6 (2) of the European Commission Directive 2003/126/EC is
available at http://www.gs.com/client_services/global_investment_research/europeanpolicy.html which states the European Policy for Managing
Conflicts of Interest in Connection with Investment Research.
Japan: Goldman Sachs Japan Co., Ltd. is a Financial Instrument Dealer under the Financial Instrument and Exchange Law, registered with the
Kanto Financial Bureau (Registration No. 69), and is a member of Japan Securities Dealers Association (JSDA) and Financial Futures Association of
Japan (FFAJ). Sales and purchase of equities are subject to commission pre-determined with clients plus consumption tax. See company-specific
disclosures as to any applicable disclosures required by Japanese stock exchanges, the Japanese Securities Dealers Association or the Japanese
Securities Finance Company.

Ratings, coverage groups and views and related definitions
Buy (B), Neutral (N), Sell (S) -Analysts recommend stocks as Buys or Sells for inclusion on various regional Investment Lists. Being assigned a Buy
or Sell on an Investment List is determined by a stock's return potential relative to its coverage group as described below. Any stock not assigned
as a Buy or a Sell on an Investment List is deemed Neutral. Each regional Investment Review Committee manages various regional Investment
Lists to a global guideline of 25%-35% of stocks as Buy and 10%-15% of stocks as Sell; however, the distribution of Buys and Sells in any particular



Goldman Sachs Global Investment Research                                                                                                                                  6
August 24, 2011                                                                                                              E Ink Holdings Inc (8069.TWO)


coverage group may vary as determined by the regional Investment Review Committee. Regional Conviction Buy and Sell lists represent
investment recommendations focused on either the size of the potential return or the likelihood of the realization of the return.
Return potential represents the price differential between the current share price and the price target expected during the time horizon associated
with the price target. Price targets are required for all covered stocks. The return potential, price target and associated time horizon are stated in
each report adding or reiterating an Investment List membership.
Coverage groups and views: A list of all stocks in each coverage group is available by primary analyst, stock and coverage group at
http://www.gs.com/research/hedge.html. The analyst assigns one of the following coverage views which represents the analyst's investment
outlook on the coverage group relative to the group's historical fundamentals and/or valuation. Attractive (A). The investment outlook over the
following 12 months is favorable relative to the coverage group's historical fundamentals and/or valuation. Neutral (N). The investment outlook
over the following 12 months is neutral relative to the coverage group's historical fundamentals and/or valuation. Cautious (C). The investment
outlook over the following 12 months is unfavorable relative to the coverage group's historical fundamentals and/or valuation.
Not Rated (NR). The investment rating and target price have been removed pursuant to Goldman Sachs policy when Goldman Sachs is acting in
an advisory capacity in a merger or strategic transaction involving this company and in certain other circumstances. Rating Suspended (RS).
Goldman Sachs Research has suspended the investment rating and price target for this stock, because there is not a sufficient fundamental basis
for determining, or there are legal, regulatory or policy constraints around publishing, an investment rating or target. The previous investment
rating and price target, if any, are no longer in effect for this stock and should not be relied upon. Coverage Suspended (CS). Goldman Sachs has
suspended coverage of this company. Not Covered (NC). Goldman Sachs does not cover this company. Not Available or Not Applicable (NA).
The information is not available for display or is not applicable. Not Meaningful (NM). The information is not meaningful and is therefore excluded.

Global product; distributing entities
The Global Investment Research Division of Goldman Sachs produces and distributes research products for clients of Goldman Sachs, and
pursuant to certain contractual arrangements, on a global basis. Analysts based in Goldman Sachs offices around the world produce equity
research on industries and companies, and research on macroeconomics, currencies, commodities and portfolio strategy. This research is
disseminated in Australia by Goldman Sachs & Partners Australia Pty Ltd (ABN 21 006 797 897) on behalf of Goldman Sachs; in Brazil by Goldman
Sachs do Brasil Banco Múltiplo S.A.; in Canada by Goldman Sachs & Co. regarding Canadian equities and by Goldman Sachs & Co. (all other
research); in Hong Kong by Goldman Sachs (Asia) L.L.C.; in India by Goldman Sachs (India) Securities Private Ltd.; in Japan by Goldman Sachs
Japan Co., Ltd.; in the Republic of Korea by Goldman Sachs (Asia) L.L.C., Seoul Branch; in New Zealand by Goldman Sachs & Partners New
Zealand Limited on behalf of Goldman Sachs; in Russia by OOO Goldman Sachs; in Singapore by Goldman Sachs (Singapore) Pte. (Company
Number: 198602165W); and in the United States of America by Goldman Sachs & Co. Goldman Sachs International has approved this research in
connection with its distribution in the United Kingdom and European Union.
European Union: Goldman Sachs International, authorized and regulated by the Financial Services Authority, has approved this research in
connection with its distribution in the European Union and United Kingdom; Goldman Sachs & Co. oHG, regulated by the Bundesanstalt für
Finanzdienstleistungsaufsicht, may also distribute research in Germany.

General disclosures
This research is for our clients only. Other than disclosures relating to Goldman Sachs, this research is based on current public information that we
consider reliable, but we do not represent it is accurate or complete, and it should not be relied on as such. We seek to update our research as
appropriate, but various regulations may prevent us from doing so. Other than certain industry reports published on a periodic basis, the large
majority of reports are published at irregular intervals as appropriate in the analyst's judgment.
Goldman Sachs conducts a global full-service, integrated investment banking, investment management, and brokerage business. We have
investment banking and other business relationships with a substantial percentage of the companies covered by our Global Investment Research
Division. Goldman Sachs & Co., the United States broker dealer, is a member of SIPC (http://www.sipc.org).
Our salespeople, traders, and other professionals may provide oral or written market commentary or trading strategies to our clients and our
proprietary trading desks that reflect opinions that are contrary to the opinions expressed in this research. Our asset management area, our
proprietary trading desks and investing businesses may make investment decisions that are inconsistent with the recommendations or views
expressed in this research.
We and our affiliates, officers, directors, and employees, excluding equity and credit analysts, will from time to time have long or short positions in,
act as principal in, and buy or sell, the securities or derivatives, if any, referred to in this research.
This research is not an offer to sell or the solicitation of an offer to buy any security in any jurisdiction where such an offer or solicitation would be
illegal. It does not constitute a personal recommendation or take into account the particular investment objectives, financial situations, or needs of
individual clients. Clients should consider whether any advice or recommendation in this research is suitable for their particular circumstances and,
if appropriate, seek professional advice, including tax advice. The price and value of investments referred to in this research and the income from
them may fluctuate. Past performance is not a guide to future performance, future returns are not guaranteed, and a loss of original capital may
occur. Fluctuations in exchange rates could have adverse effects on the value or price of, or income derived from, certain investments.
Certain transactions, including those involving futures, options, and other derivatives, give rise to substantial risk and are not suitable for all
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Disclosure information is also available at http://www.gs.com/research/hedge.html or from Research Compliance, 200 West Street, New York, NY
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Copyright 2011 Goldman Sachs.
No part of this material may be (i) copied, photocopied or duplicated in any form by any means or (ii) redistributed without the
prior written consent of The Goldman Sachs Group, Inc.




Goldman Sachs Global Investment Research                                                                                                                     7

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8069

  • 1. August 24, 2011 ACTION Buy E Ink Holdings Inc (8069.TWO) Return Potential: 31% Equity Research Secular e-reader strength confirmed despite macro; Buy, raise TP Source of opportunity Investment Profile Low High At the investor conference on August 23, E Ink Chairman Scott Liu Growth Growth reiterated his guidance for 3Q11 revenues (similar to 1Q11, implying 50% Returns * Returns * qoq growth) and a full year e-reader market size of 25-30mn, with rising Multiple Multiple confidence in the near term monthly sales ramp. We believe the Chairman’s Volatility Volatility increasing confidence, amid current macroeconomic weakness, reinforces Percentile 20th 40th 60th 80th 100th E Ink Holdings Inc (8069.TWO) our structural thesis, highlighted in our previous research, that: (1) the e- Asia Pacific Technology Peer Group Average reader is still in the early stages of adoption; (2) e-reader is not seeing any * Returns = Return on Capital For a complete description of the impact from tablet growth; and (3) E Ink remains the dominate display investment profile measures please refer to the disclosure section of this document. supplier in the e-reader space. We see upside risk to Street EPS consensus. Key data Current Catalyst Price (NT$) 62.50 (1) Strong ramp of its near term monthly sales: as E Ink’s major customer 12 month price target (NT$) 82.00 Market cap (NT$ mn / US$ mn) 65,597.6 / 2,263.7 Amazon could soon launch the next generation Kindle e-reader (potentially Foreign ownership (%) 31.9 with touch) and 7” tablet for the holiday season, we expect the pull-in demand at E Ink could accelerate in the next few months, potentially 12/10 12/11E 12/12E 12/13E EPS (NT$) New 3.84 5.91 6.78 8.07 setting record sales in September; (2) Further clarification on Amazon’s EPS revision (%) 0.0 2.8 4.8 3.2 tablet strategy: many investors are still confused by Amazon’s tablet EPS growth (%) 375.2 54.1 14.6 19.0 EPS (dil) (NT$) New 3.84 5.91 6.78 8.07 strategy, and are concerned Amazon may use the tablet to replace Kindle P/E (X) 16.3 10.6 9.2 7.7 P/B (X) 2.7 2.4 2.0 1.7 as the major hardware platform for e-reading. However, the recent EV/EBITDA (X) 9.0 7.7 6.4 5.3 segmentation example of Barnes & Noble’s Nook (e-reader) vs. Nook Color Dividend yield (%) 0.0 3.5 4.7 5.4 ROE (%) 18.2 24.3 23.5 23.8 (7” tablet) may suggest that Amazon could leverage pricing, features, and CROCI (%) 11.5 18.2 17.7 18.7 functionalities to meaningfully differentiate between the two, positioning E Ink as a major beneficiary when Amazon expands its total business scope. Price performance chart 65 9,500 Valuation 60 9,000 We raise 2011-13E EPS by 3-5% on higher visibility in e-reader strength 55 8,500 and LCD panel upside from Amazon. Our new 12-m TP NT$82 still on 1.5X 50 8,000 NTM EV/GCI (prior NT$78 on CROCI estimate change), implies 13.5X P/E. 45 7,500 Key risks 40 7,000 Aug-10 Nov-10 Mar-11 Jun-11 Price pressure and customer concentration risks. E Ink Holdings Inc (L) Taiwan SE Weighted Index (R) INVESTMENT LIST MEMBERSHIP Asia Pacific Buy List Share price performance (%) 3 month 6 month 12 month Absolute 4.0 20.7 23.8 Rel. to Taiwan SE Weighted Index 20.5 36.3 30.7 Coverage View: Neutral Source: Company data, Goldman Sachs Research estimates, FactSet. Price as of 8/23/2011 close. Robert Yen Goldman Sachs does and seeks to do business with companies +886(2)2730-4196 rob.yen@gs.com Goldman Sachs (Asia) L.L.C., Taipei Branch Iris Wu covered in its research reports. As a result, investors should be +886(2)2730-4186 iris.wu@gs.com Goldman Sachs (Asia) L.L.C., Taipei Branch aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. For Reg AC see the end of the text. For other important disclosures, see the Disclosure Appendix, or go to www.gs.com/research/hedge.html. Analysts employed by non- US affiliates are not registered/qualified as research analysts with FINRA in the U.S. The Goldman Sachs Group, Inc. Global Investment Research
  • 2. August 24, 2011 E Ink Holdings Inc (8069.TWO) E Ink Holdings Inc: Summary Financials Profit model (NT$ mn) 12/10 12/11E 12/12E 12/13E Balance sheet (NT$ mn) 12/10 12/11E 12/12E 12/13E Total revenue 25,178.9 38,973.5 47,183.4 57,078.9 Cash & equivalents 5,767.0 2,515.0 3,191.5 6,146.2 Cost of goods sold (17,000.1) (27,341.5) (33,400.8) (41,247.4) Accounts receivable 3,809.2 6,315.6 8,333.1 8,619.7 SG&A (2,275.7) (3,137.7) (3,507.1) (3,613.9) Inventory 6,564.9 8,652.3 10,385.5 11,773.5 R&D (1,570.9) (1,584.2) (1,611.2) (1,830.9) Other current assets 1,530.5 1,793.1 1,940.7 2,145.8 Other operating profit/(expense) 0.0 0.0 0.0 0.0 Total current assets 17,671.7 19,276.1 23,850.7 28,685.2 ESO expense -- -- -- -- Net PP&E 9,045.9 11,733.5 13,095.4 13,485.8 EBITDA 6,726.1 9,423.5 11,308.6 12,864.2 Net intangibles 8,613.6 7,752.3 6,977.0 6,279.3 Depreciation & amortization (2,393.8) (2,513.5) (2,644.3) (2,477.6) Total investments 3,889.4 4,135.5 4,135.5 4,135.5 EBIT 4,332.3 6,910.0 8,664.4 10,386.6 Other long-term assets 1,541.4 3,272.4 5,244.6 7,191.5 Interest income 16.1 26.0 25.5 39.4 Total assets 40,762.0 46,169.8 53,303.3 59,777.4 Interest expense (295.1) (185.8) (239.5) (230.8) Income/(loss) from uncons. subs. (19.7) (12.2) 0.0 0.0 Accounts payable 5,056.2 5,336.9 7,216.5 7,981.7 Others 809.0 229.7 0.0 0.0 Short-term debt 6,115.2 3,068.9 2,013.5 1,321.1 Pretax profits 4,842.6 6,967.7 8,450.4 10,195.3 Other current liabilities 2,730.7 2,658.3 2,979.7 3,282.6 Income tax (929.0) (678.1) (1,152.5) (1,501.6) Total current liabilities 13,902.1 11,064.1 12,209.8 12,585.3 Minorities 114.4 91.4 17.8 14.3 Long-term debt 1,584.5 5,033.1 6,033.1 6,033.1 Net income pre-preferred dividends 4,028.0 6,381.0 7,315.7 8,708.0 Other long-term liabilities 880.1 960.4 1,039.9 1,150.6 Preferred dividends 0.0 0.0 0.0 0.0 Total long-term liabilities 2,464.6 5,993.5 7,073.0 7,183.7 Net income (pre-exceptionals) 4,028.0 6,381.0 7,315.7 8,708.0 Total liabilities 16,366.7 17,057.6 19,282.8 19,769.1 Post-tax exceptionals 0.0 0.0 0.0 0.0 Net income 4,028.0 6,381.0 7,315.7 8,708.0 Preferred shares 0.0 0.0 0.0 0.0 Total common equity 23,863.6 28,629.9 33,555.9 39,558.0 EPS (basic, pre-except) (NT$) 3.84 5.91 6.78 8.07 Minority interest 531.6 482.3 464.6 450.3 EPS (basic, post-except) (NT$) 3.84 5.91 6.78 8.07 EPS (diluted, post-except) (NT$) 3.84 5.91 6.78 8.07 Total liabilities & equity 40,762.0 46,169.8 53,303.3 59,777.4 EPS excl. ESO expense (basic) (NT$) 4.16 6.44 7.42 8.82 EPS excl. ESO expense (dil.) (NT$) 4.16 6.44 7.42 8.82 BVPS (NT$) 22.74 26.54 31.10 36.66 DPS (NT$) 0.00 2.16 2.96 3.39 Dividend payout ratio (%) 0.0 36.5 43.6 42.0 Free cash flow yield (%) 6.4 0.8 8.6 13.7 Ratios 12/10 12/11E 12/12E 12/13E Growth & margins (%) 12/10 12/11E 12/12E 12/13E CROCI (%) 11.5 18.2 17.7 18.7 Sales growth 56.7 54.8 21.1 21.0 ROE (%) 18.2 24.3 23.5 23.8 EBITDA growth 1,078.2 40.1 20.0 13.8 ROA (%) 10.6 14.7 14.7 15.4 EBIT growth 406.1 59.5 25.4 19.9 ROACE (%) 15.3 21.1 20.3 22.1 Net income growth 457.2 58.4 14.6 19.0 Inventory days 117.9 101.6 104.0 98.0 EPS growth 375.2 54.1 14.6 19.0 Receivables days 46.7 47.4 56.7 54.2 Gross margin 32.5 29.8 29.2 27.7 Payable days 80.2 69.4 68.6 67.2 EBITDA margin 26.7 24.2 24.0 22.5 Net debt/equity (%) 7.9 19.2 14.3 3.0 EBIT margin 17.2 17.7 18.4 18.2 Interest cover - EBIT (X) 15.5 43.2 40.5 54.3 Cash flow statement (NT$ mn) 12/10 12/11E 12/12E 12/13E Valuation 12/10 12/11E 12/12E 12/13E Net income pre-preferred dividends 4,028.0 6,381.0 7,315.7 8,708.0 D&A add-back 2,393.8 2,513.5 2,644.3 2,477.6 P/E (analyst) (X) 16.3 10.6 9.2 7.7 Minorities interests add-back (114.4) (91.4) (17.8) (14.3) P/B (X) 2.7 2.4 2.0 1.7 Net (inc)/dec working capital 65.6 (4,648.2) (1,697.0) (811.8) EV/EBITDA (X) 9.0 7.7 6.4 5.3 Other operating cash flow (1,347.8) 986.4 800.7 952.0 EV/GCI (X) 1.2 1.2 1.1 1.0 Cash flow from operations 5,025.2 5,141.3 9,045.9 11,311.5 Dividend yield (%) 0.0 3.5 4.7 5.4 Capital expenditures (1,320.8) (4,595.4) (3,234.0) (2,095.8) Acquisitions (612.4) (1,900.2) (1,969.0) (2,021.4) Divestitures 477.0 0.0 0.0 0.0 Others (99.4) 45.5 0.0 0.0 Cash flow from investments (1,555.6) (6,450.1) (5,203.1) (4,117.1) Dividends paid (common & pref) 0.0 (2,328.2) (3,190.5) (3,657.9) Inc/(dec) in debt (1,848.1) 402.3 (55.4) (692.4) Common stock issuance (repurchase) (907.6) 122.3 0.0 0.0 Other financing cash flows 2,234.1 (139.6) 79.5 110.7 Cash flow from financing (521.6) (1,943.2) (3,166.4) (4,239.6) Note: Last actual year may include reported and estimated data. Total cash flow 2,947.9 (3,252.0) 676.5 2,954.8 Source: Company data, Goldman Sachs Research estimates. Analyst Contributors Robert Yen rob.yen@gs.com Iris Wu iris.wu@gs.com Goldman Sachs Global Investment Research 2
  • 3. August 24, 2011 E Ink Holdings Inc (8069.TWO) Exhibits Exhibit 1: E-paper business should be the major earnings contributor for E Ink over near to mid term E Ink’s revenues breakdown by product E Ink's sales breakdown by product 100% 1% 1% 0% Others 4% 0% 6% 90% 1% 17% 17% 22% Mobile phone panel 80% 17% 5% 4% 6% 70% 9% Consumer electronics panel 60% 50% FFS panel 40% 77% 78% 72% Niche panel 30% 63% 20% EPD 10% 0% 2010 2011E 2012E 2013E Source: Company data, Goldman Sachs Research estimates. Exhibit 2: We raise 2011-2013E EPS by 3-5% on higher visibility in e-reader strength and LCD panel upside from Amazon. P&L (GAAP, NT$mn) 2011E New 2011E Old Diff. 2012E New 2012E Old Diff. 2013E New 2013E Old Diff. Revenues 38,973 37,845 3% 47,183 44,803 5% 57,079 53,266 7% Gross profits 11,632 11,396 2% 13,783 13,339 3% 15,832 15,386 3% Operating profits 6,910 6,709 3% 8,664 8,275 5% 10,387 10,071 3% Pretax earnings 6,968 6,768 3% 8,450 8,063 5% 10,195 9,884 3% Net earnings 6,381 6,206 3% 7,316 6,981 5% 8,708 8,441 3% EPS (fully diluted, NT$) 5.91 5.75 3% 6.78 6.47 5% 8.07 7.82 3% Ratio analysis Gross margin (%) 29.8% 30.1% 29.2% 29.8% 27.7% 28.9% EBIT margin (%) 17.7% 17.7% 18.4% 18.5% 18.2% 18.9% Tax & minority (as % of EBT) 8.4% 8.3% 13.4% 13.4% 14.6% 14.6% Net margin (%) 16.4% 16.4% 15.5% 15.6% 15.3% 15.8% Return analysis ROA (%, annualized) 14.7% 14.3% 14.7% 14.1% 15.4% 15.1% ROE (%, annualized) 24.3% 23.7% 23.5% 22.7% 23.8% 23.4% Key assumptions 2011E New 2011E Old Diff. 2012E New 2012E Old Diff. 2013E New 2013E Old Diff. EPD revenues (NT$mn) 27,935 27,598 1% 36,379 36,082 1% 44,720 43,478 3% EPD shipment (k units) 28,204 27,715 2% 45,761 44,669 2% 60,002 56,611 6% EPD ASP (US$) 32.7 32.9 -1% 26.7 27.2 -2% 25.2 25.9 -3% E Ink's EPD global market share 93% 95% 86% 89% 74% 75% FFS panel revenues ( NT$mn) 8,448 7,621 11% 8,172 6,042 35% 9,616 7,001 37% Total revenues (NT$mn) 38,973 37,845 3% 47,183 44,803 5% 57,079 53,266 7% EPS (fully diluted, NT$) 5.91 5.75 3% 6.78 6.47 5% 8.07 7.82 3% Source: Company data, Goldman Sachs Research estimates. Goldman Sachs Global Investment Research 3
  • 4. August 24, 2011 E Ink Holdings Inc (8069.TWO) Exhibit 3: We believe E Ink appears attractive in terms of Exhibit 4: E Ink’s upward trending ROE over the next one its CROCI-generating ability over the next two years to two years implies share price upside potential EV/GCI (X) E Ink (8069.TWO) EV/GCI vs. CROCI CROCI P/B (X) E Ink (8069.TWO) P/B vs. ROE EV/GCI (L) Avg. EV/GCI (L) CROCI (R) Avg. CROCI (R) 7.0 Fwd P/B (L) Avg P/B (L) ROE (R) Avg ROE (R) 30% 2.5 20% 18% 25% 6.0 2.0 16% 20% 5.0 14% 15% Avg: 12% 1.5 12% 4.0 Avg: 8% 10% Current: 1.2X 10% 3.0 5% 1.0 8% Avg: 0.9X Avg: 2.0X Current: 2.1X 0% 6% 2.0 -5% 0.5 4% 1.0 -10% 2% 0.0 0% 0.0 -15% Mar-04 Dec-04 Sep-05 Jun-06 Mar-07 Dec-07 Sep-08 Jun-09 Mar-10 Dec-10 Sep-11 Mar-04 Dec-04 Sep-05 Jun-06 Mar-07 Dec-07 Sep-08 Jun-09 Mar-10 Dec-10 Sep-11 Source: Company data, Datastream, Goldman Sachs Research estimates. Source: Company data, Datastream, Goldman Sachs Research estimates. Exhibit 5: E Ink’s quarterly profit model (consolidated, NT$mn) Summary P&L (GAAP) 1Q2011 2Q2011 3Q2011E 4Q2011E 1Q2012E 2Q2012E 3Q2012E 4Q2012E 2010 2011E 2012E 2013E Net sales 10,086 6,926 10,494 11,468 9,845 9,131 12,925 15,282 25,179 38,973 47,183 57,079 Cost of good sold (COGS) (7,173) (4,673) (7,418) (8,077) (6,954) (6,443) (9,204) (10,800) (17,000) (27,342) (33,401) (41,247) Gross profits 2,913 2,253 3,075 3,391 2,891 2,688 3,722 4,482 8,179 11,632 13,783 15,832 Operating expenses (1,058) (1,138) (1,279) (1,247) (1,142) (1,102) (1,471) (1,403) (3,847) (4,722) (5,118) (5,445) SG&A (660) (759) (872) (847) (794) (757) (1,020) (937) (2,276) (3,138) (3,507) (3,614) R&D (398) (379) (407) (400) (348) (345) (452) (466) (1,571) (1,584) (1,611) (1,831) Operating profits 1,855 1,115 1,796 2,144 1,748 1,586 2,250 3,079 4,332 6,910 8,664 10,387 Non-operating income/(loss) 12 132 (38) (49) (53) (52) (54) (55) 510 58 (214) (191) Earnings before tax (EBT) 1,867 1,247 1,758 2,095 1,695 1,534 2,196 3,024 4,843 6,968 8,450 10,195 Income tax credit/(expense) (200) 8 (216) (270) (223) (206) (301) (422) (929) (678) (1,152) (1,502) Extraordinary gain/(loss) - - - - - - - - - - - - Minority Interests 9 70 6 6 4 4 5 5 114 91 18 14 Earnings after tax (EAT) 1,677 1,325 1,548 1,830 1,476 1,332 1,900 2,607 4,028 6,381 7,316 8,708 EPS (NT$) 1.55 1.23 1.44 1.70 1.37 1.23 1.76 2.42 3.84 5.91 6.78 8.07 EPS (NT$, fully diluted) 1.55 1.23 1.44 1.70 1.37 1.23 1.76 2.42 3.84 5.91 6.78 8.07 Ratio analysis and assumptions As % of sales Gross margin 28.9% 32.5% 29.3% 29.6% 29.4% 29.4% 28.8% 29.3% 32.5% 29.8% 29.2% 27.7% Operating expense ratio -10.5% -16.4% -12.2% -10.9% -11.6% -12.1% -11.4% -9.2% -15.3% -12.1% -10.8% -9.5% Operating margin 18.4% 16.1% 17.1% 18.7% 17.8% 17.4% 17.4% 20.2% 17.2% 17.7% 18.4% 18.2% Pre-tax margin 18.5% 18.0% 16.8% 18.3% 17.2% 16.8% 17.0% 19.8% 19.2% 17.9% 17.9% 17.9% Tax rate (as % of EBT) 10.7% -0.6% 12.3% 12.9% 13.2% 13.4% 13.7% 14.0% 19.2% 9.7% 13.6% 14.7% Net margin 16.6% 19.1% 14.8% 16.0% 15.0% 14.6% 14.7% 17.1% 16.0% 16.4% 15.5% 15.3% QoQ growth (%) Sales 3.7% -31.3% 51.5% 9.3% -14.2% -7.2% 41.5% 18.2% Gross profits -4.1% -22.6% 36.5% 10.3% -14.8% -7.0% 38.4% 20.4% Operating profits 0.9% -39.9% 61.1% 19.3% -18.4% -9.3% 41.9% 36.9% Non-operating profits -67.5% 969.4% NM NM NM NM NM NM Pre-tax profits -0.5% -33.2% 41.0% 19.2% -19.1% -9.5% 43.1% 37.7% Net profits -12.4% -21.0% 16.9% 18.2% -19.3% -9.8% 42.7% 37.2% EPS (weighted averaged) -14.8% -21.0% 16.9% 18.2% -19.3% -9.8% 42.7% 37.2% Yoy growth (%) Sales 101.2% 34.0% 99.0% 17.9% -2.4% 31.8% 23.2% 33.3% 56.7% 54.8% 21.1% 21.0% Gross profits 95.8% 12.4% 86.6% 11.6% -0.8% 19.3% 21.0% 32.2% 1472.9% 42.2% 18.5% 14.9% Operating profits 188.0% 6.6% 123.5% 16.6% -5.7% 42.3% 25.3% 43.7% NM 59.5% 25.4% 19.9% Non-operating profits -96.0% NM NM NM NM NM NM NM NM -88.7% NM NM Pre-tax profits 95.8% 22.2% 77.2% 11.7% -9.2% 23.0% 24.9% 44.3% NM 43.9% 21.3% 20.6% Net profits 138.4% 89.3% 118.4% -4.4% -12.0% 0.5% 22.7% 42.4% NM 58.4% 14.6% 19.0% EPS (weighted averaged) 131.9% 84.1% 112.5% -7.0% -12.0% 0.5% 22.7% 42.4% NM 54.1% 14.6% 19.0% Dividend policies Cash dividends (NT$ per share) - 2.16 2.96 3.39 Payout ratio (%) - 57.8% 50.0% 50.0% Source: Company data, Goldman Sachs Research estimates. Goldman Sachs Global Investment Research 4
  • 5. August 24, 2011 E Ink Holdings Inc (8069.TWO) Reg AC I, Robert Yen, hereby certify that all of the views expressed in this report accurately reflect my personal views about the subject company or companies and its or their securities. I also certify that no part of my compensation was, is or will be, directly or indirectly, related to the specific recommendations or views expressed in this report. Investment Profile The Goldman Sachs Investment Profile provides investment context for a security by comparing key attributes of that security to its peer group and market. The four key attributes depicted are: growth, returns, multiple and volatility. Growth, returns and multiple are indexed based on composites of several methodologies to determine the stocks percentile ranking within the region's coverage universe. The precise calculation of each metric may vary depending on the fiscal year, industry and region but the standard approach is as follows: Growth is a composite of next year's estimate over current year's estimate, e.g. EPS, EBITDA, Revenue. Return is a year one prospective aggregate of various return on capital measures, e.g. CROCI, ROACE, and ROE. Multiple is a composite of one-year forward valuation ratios, e.g. P/E, dividend yield, EV/FCF, EV/EBITDA, EV/DACF, Price/Book. Volatility is measured as trailing twelve-month volatility adjusted for dividends. Quantum Quantum is Goldman Sachs' proprietary database providing access to detailed financial statement histories, forecasts and ratios. It can be used for in-depth analysis of a single company, or to make comparisons between companies in different sectors and markets. GS SUSTAIN GS SUSTAIN is a global investment strategy aimed at long-term, long-only performance with a low turnover of ideas. The GS SUSTAIN focus list includes leaders our analysis shows to be well positioned to deliver long term outperformance through sustained competitive advantage and superior returns on capital relative to their global industry peers. Leaders are identified based on quantifiable analysis of three aspects of corporate performance: cash return on cash invested, industry positioning and management quality (the effectiveness of companies' management of the environmental, social and governance issues facing their industry). Disclosure Appendix Coverage group(s) of stocks by primary analyst(s) Robert Yen: Asia Pacific Technology. Asia Pacific Technology: AAC Technologies, Acer, Advanced Semiconductor, Advanced Semiconductor (ADR), ASUSTeK Computer, AU Optronics, BYD Electronic, Catcher Technology, Cheng Uei Precision (Foxlink), Chimei Innolux, China Wireless Technologies, Chipbond Technology Corp., Compal Communications, Compal Electronics, Coretronic, Delta Electronics, E Ink Holdings Inc, Epistar, Everlight Electronics, Foxconn Int'l Holdings, Foxconn Technology, Hon Hai Precision, HTC Corp., Kinsus Interconnect Technology, Largan Precision, Lenovo Group, Lite-On Technology, Nan Ya PCB, Novatek Microelectronics, Pegatron, Powertech Technology, Quanta Computer, Radiant Opto-Electronics, Siliconware Precision, Siliconware Precision (ADR), Silitech Technology, SK C&C, TCL Communication, TPK Holding, TPV Technology, Tripod Technology, Unimicron, Wintek, Wistron, Young Fast Optoelectronics. Company-specific regulatory disclosures The following disclosures relate to relationships between The Goldman Sachs Group, Inc. (with its affiliates, "Goldman Sachs") and companies covered by the Global Investment Research Division of Goldman Sachs and referred to in this research. Goldman Sachs expects to receive or intends to seek compensation for investment banking services in the next 3 months: E Ink Holdings Inc (NT$62.50) Distribution of ratings/investment banking relationships Goldman Sachs Investment Research global coverage universe Rating Distribution Investment Banking Relationships Buy Hold Sell Buy Hold Sell Global 32% 54% 14% 52% 41% 37% As of July 1, 2011, Goldman Sachs Global Investment Research had investment ratings on 3,167 equity securities. Goldman Sachs assigns stocks as Buys and Sells on various regional Investment Lists; stocks not so assigned are deemed Neutral. Such assignments equate to Buy, Hold and Sell for the purposes of the above disclosure required by NASD/NYSE rules. See 'Ratings, Coverage groups and views and related definitions' below. Goldman Sachs Global Investment Research 5
  • 6. August 24, 2011 E Ink Holdings Inc (8069.TWO) Price target and rating history chart(s) E Ink Holdings Inc (8069.TWO) Stock Price Currency : Taiw an Dollar Goldman Sachs rating and stock price target history 100 10,000 80 80 50 68 80 47 9,000 42 43 8,000 60 7,000 40 78 82 100 6,000 20 5,000 0 4,000 Apr 15 Sep 13 Stock Price Index Price S B A S O N D J F MA MJ J A S O N D J F MA M J J A S O N D J F MA M J 2008 2009 2010 2011 Source: Goldman Sachs Investment Research for ratings and price targets; FactSet closing prices as of 6/30/2011. Rating Covered by Robert Yen, Price target as of Apr 15, 2010 Price target at removal Not covered by current analyst Taiw an SE Weighted Index The price targets show n should be considered in the context of all prior published Goldman Sachs research, w hich may or may not have included price targets, as w ell as developments relating to the company, its industry and f inancial markets. 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