The line between personal and professional spheres is blurring; vital business processes can now be handled from smartphones, and workers expect applications to be as intuitive and easy to use as the ones they enjoy outside the office. At the same time, the gap between expectations for business applications and the reality presents an intriguing opportunity for developers. By implementing a mobile-first strategy, enterprises can increase employee satisfaction as well as productivity, all while staying ahead of emerging technology. In our experience working with Fortune 500 brands, we have seen the importance of considering how the customer wants to feel when using a product, not just the features they want included. Users want apps that feel sexy, but this is achieved by providing an effortless experience that evokes a feeling of skill and aptitude in use. As well, these apps must be capable of handling critical processes without missing a beat, integrating real time data and on the go capabilities with ease. To achieve the best of both worlds, we follow a user-lead approach, thinking first about how the end-user will interact with an application to preserve engagement and productivity. Based on our experience working with enterprise clients, we guided session participants through the process of creating effective, intuitive and functional enterprise apps that are seamless and delightful to use. This will include integrating a user-led approach, planning for emerging technology such as wearables, and leading the way to a mobile-first strategy in the enterprise.

1. Rethinking Enterprise UX in the
Age of Consumerization
Ashish Toshniwal
CEO of Y Media Labs

3. PRODUCTIVITY UNBOUND
Syncplicity Named a Leader in Gartner’s Magic Quadrant

4. Every enterprise user is a
consumer first.

5. There are roughly
160 MILLION
smartphones in the US according to ComScore

6. THE RISE OF THE ALWAYS-
CONNECTED WORKFORCE
Today’s modern workforce is radically different from
that of the generation before us.

7. Employees expect the same ease-of-use
and simplicity in their work tools they have
come to anticipate in consumer apps.

8. Benefits
User Satisfaction
User Productivity
Process Efficiency/Collaboration
Business Agility
Access to Critical Business Information
Workflow Velocity/Speed
Product/Service Innovation
External Customer Satisfaction 6%
5%
7%
7%
6%
6%
7%
8%
35%
34%
30%
29%
28%
27%
23%
19%
51%
57%
59%
60%
61%
63%
66%
69%
Net positive impact Little or no impact Net negative impact
What type of impact will the consumerization of IT have on your business over the
next 12-18 months?
Source: IDG Report 2014

9. 83% of organizations are planning
to invest in mobile technology in
the next 12 months
Source: IDG Report 2014

10. Apps will drive the next phase in the evolution of
enterprise mobility, creating new ways of working,
and transforming existing business processes.

11. SOCIAL FEATURES
SALESFORCE 1

12. INTUITIVE NAVIGATION
LINKEDIN CONNECT

13. PERSONALIZATION
Syncplicity

14. MINIMALIST DESIGN
MailChimp

15. BIBAGO TO MEETING ADP MOBILE
ENTERPRISE APPS 1.0

16. RISE OF MILLENIALS IN THE WORKFORCE
0%
20%
40%
60%
80%
2005 2010 2015 2025
75%
50%
35%
25%
Source: Bureau of Labor Statistics Employment Projects 2012

17. PercentofRespondents
0%
7.5%
15%
22.5%
30%
Percentage Productivity Increase
~10% ~20% ~30% ~40% ~50% ~60% ~70% ~80% ~90%
0%
2%2%
11%
14%
23%
20%
14%
15%
ESTIMATED PRODUCTIVITY INCREASE IF ALL
ENTERPRISE APPS WERE MOBILIZED
Source: Citrix Survey 2013

18. Factors leading to a slowdown in the adoption of enterprise
applications mobile devices?
Development Cost
Security Concerns
Increased Support & Maintenance Cost
Performance Challenges
Need to Rewrite/Re-Engineer for Acceptable Mobile UX
Complexity
Skills Shortage for Mobilizing Enterprise Apps
General UX Concerns
Requirement To Be Online
None of the Above
Percent of Respondents
0% 14% 28% 42% 56% 70%
3%
14%
28%
32%
42%
44%
44%
48%
63%
65%
Source: Citrix Survey 2013

19. DESIGNED FOR
THE BUSINESS CONSUMER

20. The leader in enterprise cloud file sharing management
transforms into an industry standard.
I P H O N E / I P A D
Featured on

22. OLD VS. NEW SYNCPLICITY
OLD NEW

23. CONSUMER APP FEATURES

24. •Use-case driven approach
•Browsing
•Deep IT controls
•Social features & personalization
•Minimizing user friction
•Editing capabilities
BUSINESS SOLUTIONS

25. RECOMMENDATIONS
Focus on 3
key features
Implement a user-
first approach
Conduct user
testing
Iterate
frequently
Don’t overlook
user research

26. WEARABLES IN THE ENTERPRISE:
UNLIMITED POSSIBILITIES

27. The future of business is digital and the
time to adapt is now.

28. ashish@ymedialabs.com
@AshishToshniwal
@ymedialabs

29. Thank You