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1 Trillion Daily Deals Industry
- 1. A Trillion Dollar Industry Jim Moran | @jdmoran | blog.yipit.com Deals 3D: Monday, July 18
- 3. The Daily Deal Stack Daily Deal Sites MERCHANTS CONSUMERS Vertical Deal Sites White Label Publishers Data Merchant Services Exchanges Aggregators Consumer Services Merchant Agencies SOON…
- 4. New Multi-Billion Dollar Industry
- 6. Sustainable?
- 7. High Repeat Rate 43% of daily deal merchants in May had run at least one prior deal
- 8. Shifting Ad Spend Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.
- 9. High Merchant Satisfaction Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.Groupon’sreports repeat interest at 97% (grouponworks.com)
- 10. Breakage Rate ≤20% Recent data on Groupon is consistent: (i) breakage of 10% (TechCrunch, 8/14/10), and (ii) 20% redemption in month 1 and 15% redemption in month 12 (Chicago Tribune 8/16/10).
- 11. Profitable at 19% Retention Assumptions from industry research and Yipitphone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.
- 12. From billions To trillions
- 13. Much Larger Than Local Advertising 13
- 17. Personalization
- 19. More Merchants1% Daily Deals % of Total Spend 1% 14
- 20. One Scenario
- 21. How?
- 22. Daily Deals Today &
- 23. Beyond Email 18 >50% of clicks from Yipit’s now through web users
- 25. Not Just Discounts 20 ~ 1 in 4 offers aren’t “deals”
- 27. Beyond “Prepay” 22 Groupon Now! LivingSocial Instant ScoutMob BlackboardEats
- 29. Who Will Win?
- 30. Google
- 31. Amazon
- 32. Everyone Daily Deal Sites MERCHANTS CONSUMERS Vertical Deal Sites White Label Publishers Data Merchant Services Exchanges Aggregators Consumer Services Merchant Agencies SOON…
- 33. About Yipit
- 36. Analyze past offers to optimize merchandizing
- 37. Track performance of competitors30+ Current Partners 29
- 38. Recognized Industry Expertise Speakers at Industry Conferences Expert Commentary Asked for Advice by Major Companies 30
- 39. Thank you
- 40. Thank You blog.yipit.com @jdmoran
Hinweis der Redaktion
- I'm really excited to get the chance to talk to you guys about how Daily Deals are going from something you archive in your inbox to a transformation in Local Commerce. At Yipit and I think a lot of people here agree that the deals are just a catalyst to the seismic shift bringing local spending online.
- Trends from the last two years, and extrapolating from those trends talking a look at what’s to come – how daily deals and what I’ll call now, Local Ecommerce will eventually be a major market, representing a sizable chunk of all local spending
- One of my favorite slidesShaped up very similar to the ad tech landscape
- Daily Deal industry grew 18% in May
- When I talk about sustainability, I’m talking about sustainability for the entire industry. I’m not talking about issues highlighted in the Groupon S-1 – those issues highlighting possibly deteriorating business metrics in their oldest metros speed only to the ‘margin’ of these wildly profitable businesses – what I’m here to talk about today is that the the overall spend in this category will continue to grow at a rapid paceWhat can stop this? If merchants aren’t getting a satisfactory channel for acquisition of new customers
- - It’s sure as heck not going to look like it does today- The fact that we call them daily deals is an anachronism from the beginning of the industry
- The biggest threat to Daily Deals is probably email fatigue – no individual company owns it so the consumers inbox is becoming a modern day tragedy of the commons
- Google, capturing intent, has an opportunity to push these deals when users do searches on Google and Google Maps.Think about a hardware store
- Google, capturing intent, has an opportunity to push these deals when users do searches on Google and Google Maps
- One of my favorite slidesShaped up very similar to the ad tech landscape
- Nobody pays closer attention to the daily deals/Groupon/LivingSocial industry than Vinicius Vacanti, CEO of daily deals aggregator Yipit.So when we saw that Facebook launched a Groupon clone called Deals last night, we made sure to get Vacanti on the phone this morning. Per usual, he enlightened us.Nick Carlson, Deputy Editor at BusinessInsider