1. JUNE 8th-16th
geeks on a plane tokyo | beijing | shanghai
by Dave McClure
co-organized by:

2. overview tokyo | beijing | shanghai
Dave McClure and The Founders Fund are inviting a group of investors
and tech entrepreneurs on a 10 day orientation tour of Tokyo, Beijing
and Shanghaiʼs tech sector.
Objectives: > gain and share insight into tech & innovation
trends coming out of East Asia.
> meet the startup and investment community
in Tokyo, Beijing & Shanghai.
> leverage social media and business networks
to facilitate cross border trade & investment
between East and West.
> a pro-entrepreneur and pro-investment
initiative during a tough global economy.

3. about dave tokyo | beijing | shanghai
Dave McClure has been geeking out in Silicon Valley for almost twenty years as a
software developer, entrepreneur, startup advisor, angel investor, blogger, & internet
marketing nerd. Dave currently runs a seed-stage investment program for Founders
Fund. His passion is helping startups with marketing, product strategy, and startup
metrics, and he is an advisor or investor for several companies including:
Canopy Financial, Eventvue, KissMetrics, Mashery, Mint, RichRelevance, 750 Industries,
Simply Hired, SlideShare, TeachStreet, Twilio.
Dave is the founder of Startup2Startup, a monthly dinner series for Silicon Valley
startup entrepreneurs & investors. He has been a conference organizer for many tech
& startup events including STARTonomics, Graphing Social Patterns, and
Web 2.0 Expo (SF). He has been a guest lecturer on social network platforms &
applications at Stanford University. Dave is a board member for microfinance
accelerator Unitus, advisor to microfinance lender Kiva.org, and co-founder of the
Silicon Valley Microfinance Network.
*Dave is a uber-connector and an integral part of Silicon Valley’s eco-system. His
network connects startups and the venture capital community. A well respected
advisor in the tech community, Dave is known in tech and investment cirlces as
someone who connects, advises and leads.

4. co-organizers tokyo | beijing | shanghai
Preferred partner and consultancy for Western Internet,
e-commerce and mobile application companies seeking
expansion into Greater China, Japan and Korea.
An analyst & consulting group co-founded by Christine
Lu (US) and Sage Brennan (Shanghai) that focuses on
cross border trade and investment with China.
*Christine Lu and Web2Asia partnered together on last Novemberʼs
successful China 2.0 Tour which involved bringing a group of
international bloggers including TechCrunch, Mashable, The Next Web
and Fast Company on a multi-city tour of Chinaʼs tech sector.

5. partners tokyo | beijing | shanghai
Based in San Francisco, Founders Fund is an early-stage venture
capital firm created in 2005. Founders Fund is run by entrepreneurs
who have started and managed their own companies, and is committed
to innovation in venture capital using a non-traditional, founder-focused
approach to investing.
The FF team is comprised of people with engineering, product, design,
and online marketing experience from companies like PayPal,
Facebook, and Google.
TechCrunch is a leading technology media empire dedicated to
obsessively profiling and reviewing new Internet products and companies.
Founded in 2005, TechCrunch and its network of websites reach 5.5
million unique visitors and have more than 15 million page views per
month.
TechCrunch operates a global network of websites including TechCrunch
Europe, TechCrunch France, and TechCrunch Japan as well as specialized
industry websites including MobileCrunch, CrunchGear, and TechCrunchIT.
TechCrunch is also home to CrunchBase, a leading data resource about
start-up companies, people and investors, as well as industry events
including TechCrunch 50 and The Crunchies, and various meet-ups
worldwide serving as community platforms for industry conversation and
collaboration. TechCrunch is a privately held company located in Palo Alto,
CA.

6. Tokyo tokyo | beijing | shanghai
JUNE 8-10 Tokyo 2.0 is a not-for-profit community event run by a steering committee
of volunteers. Since 2007, they have been organising various events &
talks with the aim of giving Japan's web community a platform to meet. This
makes them Tokyo's Permier Bilingual Web Community.
Tokyo 2.0 25th Edition
Geeks on a Plane Tour will join in for Tokyo 2.0 25th event hosted at Super
Deluxe in Downtown Tokyo. We'll be looking at interesting technologies at
the intersection of web & language, such as natural language processing.
We're gonna have a presentation on Mozilla's Ubiquity, with many more to
be announced soon, so watch out for that!
Startonomics Tokyo will be a one-day workshop designed by international
and local entrepreneurs for entrepreneurs on how to create simple,
TOKYO actionable metrics; and how to use them to make better product and
marketing decisions for long-term growth and startup success - be it locally in
Japan or internationally.
Startonomics Tokyo will cover:
* Product Design & Development
* Online Marketing and Customer Acquisition
* Building to scale: Grow up Without Blowing Up
* Funding Hacks: Founders and the VCs who Backed Them
* Pitch, Package, Partner: How Big Media Companies and Startups Can
Build Lasting Relationships

7. Beijing tokyo | beijing | shanghai
JUNE 11-12 Startonomics Beijing will be a one-day workshop designed by international and local
entrepreneurs for entrepreneurs on how to create simple, actionable metrics; and how to
use them to make better product and marketing decisions for long-term growth and
startup success - be it locally in China or internationally.
BEIJING
Startonomics Beijing will cover:
* Product Design & Development
* Online Marketing and Customer Acquisition
* Building to scale: Grow up Without Blowing Up
* Funding Hacks: Founders and the VCs who Backed Them
* Pitch, Package, Partner: How Big Media Companies and Startups Can Build Lasting
Relationships
Startup2Startup is a group of Silicon Valley geeks, entrepreneurs, & investors dedicated
to educating and helping the next generation of internet startups. Startup2Startup meet
BEIJING monthly over dinner to discuss relevant topics in technology & entrepreneurship, connect
with new people & companies, and share knowledge & experience.
Co-founders and current organizers for Startup2Startup are Dave McClure and Leonard
Speiser, althogh there are plenty of other ringleaders under their Big Tent.
Startup2Startup draws inspiration from Round Zero, Silicon Forum, and numerous other
previous & future Silicon Valley geek and entrepreneurial events.
The primary goals of Startup2Startup are:
* Learn about startups & technology
* Meet promising new geeks & entrepreneurs
* Help the next generation of startups do better
* Eat, drink, & have fun :)

8. Shanghai tokyo | beijing | shanghai
JUNE 13-15 BarCamp Shanghai (started by Raincity Studios and Bryght in 2006) is an
ad-hoc un-conference born from the desire for people to share and learn in
an open environment. It is an intense event with discussions, demos and
interaction from attendees.
Geeks on a Plane attendees will get an in depth glimpse of Shanghaiʼs
startup community and participate in discussions and exchange of new ideas.
Chinameme will be hosting the first TEDxShanghai event in Shanghai, China
on Monday, June 15, 2009. TED is an annual event that brings together the
worldʼs leading thinkers and doers to share ideas that that matter in any
discipline.“TED” stands for Technology, Entertainment and Design — three
broad subject areas that are, collectively, shaping our future. The talks at the
conference “TEDTalks” are then made free at TED.com.
TEDxShanghai is scheduled to coincide with the Geeks On A Plane Tour and
the Shanghai International Film Festival
Geeks & Glamour is an after party that will be held in Shanghai on June
15th. Hosted by M1NT, it will bring together Chinese and international
attendees of Geeks On A Plane, TEDxShanghai and the Shanghai
International Film Festival.
This event is an opportunity for tour attendees to network across sectors of
tech, entertainment and the investment community.

9. sponsorship tokyo | beijing | shanghai
Lead Sponsor - $25K USD
* Inclusion of your brand name in the Geeks on a Plane Tour logo and tagline “Geeks on a Plane Tour 2009 –
sponsored by [your brand]
* Your logo placed prominently (tier 1) on the front page of www.geeksonaplane.com, as well as all 3 sub pages for
events at the individual tour stops Tokyo, Beijing, Shanghai (tier 2)
* Your logo featured prominently on roll-up displays and banners at all events of the tour (tier 1)
* 5 tour passes valued at $17.5K each (based on $3.5K per ticket) - grants access to all events of the tour
(excludes flight & hotel costs)
* 5 tickets for TEDxShanghai event (event is limited to 100 attendees!)
* Option to give 2 min introduction speech at all events (excl. TEDx Shanghai) of the tour
* Acknowledgment in all printed programs for events at the individual tour stops
* Placement of logo monitors during breaks at tour events
* Option to sponsor attendee gift bag or speaker gift at all events
* Interviews arranged with all partaking local and international press and tech blogs (Techcrunch)
* Branding as lead sponsor in all professionally edited videos of the Geeks On A Plane tour. Videos will be
embeddable and shared via social media channels.

10. sponsorship tokyo | beijing | shanghai
Host City Sponsorship in Tokyo, Beijing or Shanghai - $10K USD
Present yourself as leading host in your selected city (Tokyo, Beijing, Shanghai)
* Your logo placed prominently (tier 2) on the front page of www.geeksonaplane.com
* Your logo placed prominently (tier 1) on the program page of your selected city (Tokyo, Beijing, Shanghai) on
www.geeksonaplane.com
* Your logo featured prominently on roll-up displays and banners at all events of the tour (tier 2)
* 5 tour passes valued at $17.5K each (based on $3.5K per ticket) - grants access to all events of the tour
(excludes flight & hotel costs)
* 1 ticket for TEDx Shanghai event (not including flight or accommodation, event is limited to 100 attendees!)
* Acknowledgment in all printed programs for events at the individual tour stops
* Placement of logo monitors during breaks at tour events
* Thank sponsor from the stage at all events at your tour stop
* Option to sponsor attendee gift bag or speaker gift at all events
* Interviews arranged with all partaking local and international press and tech blogs (Techcrunch)

11. sponsorship tokyo | beijing | shanghai
Individual event sponsorship in Tokyo, Beijing or Shanghai - $3K USD
Chose between Startonomics (Tokyo and Beijing), Tokyo 2.0 (Tokyo only), Startup2Startup Dinner (Beijing only),
Startup Event (Shanghai only), VIP Dinners & Cocktail receptions (all 3 cities).
* Your logo placed prominently (tier 3) on the front page of www.geeksonaplane.com
* Your logo placed prominently (tier 3) on the program page of your selected city (Tokyo, Beijing, Shanghai) on
www.geeksonaplane.com
* Your logo featured prominently on roll-up displays and banners at all events of the tour (tier 3)
* 10 passes passes that grant access to your sponsored event as well as VIP dinner & cocktail reception in the
city of your sponsored event
* Acknowledgment in all printed programs for events at the individual tour stops
* Placement of logo monitors during breaks at tour events
* Thank sponsor from the stage at all events at your tour stop
* Option to sponsor attendee gift bag or speaker gift at all events
* Interviews arranged with all partaking local and international press and tech blogs (Techcrunch)

12. sponsorship tokyo | beijing | shanghai
We are seeking in kind sponsorship for the following:
* Travel & lodging coordination and special group rate.
* Simultaneous English & Japanese/English & Chinese translation services
* Professional video services & editing of segments including subtitling in English,
Japanese and Chinese
* Professional photography for the tour to be published under a Creative Commons
license.

13. IWOM tokyo | beijing | shanghai
internet word of mouth
• Core - Initiative led by
(Core) Founders Fund and Dave
McClure. Small group.
Dave McClure
Catchy name “Geeks On A
TechCrunch Plane”
Web2Asia
Chinameme • RL Network - Between
Silicon Valley
Dave McClure, Web2Asia
and Chinameme there is
USA
(Real Life Network) global reach for participants
China and sponsors. Continues to
be strong interest in learning
East Asia
more and networking more
between Silicon Valley and
Europe
East Asia.
( Internet ) Blogs
• Internet - Leveraging social
Social Media media. Reach is global via
blogs social media and
Mainstream Media
mainstream media.

14. participate tokyo | beijing | shanghai
For information on sponsorship and/or
participation in this tour:
George Godula
Managing Director, Web2Asia
george@web2asia.com
phone: +86 21 32270872
mobile: +86 159 2100 2780