[Fr] L'expérience d'Orange Business Services dans les médias sociaux

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Présentation à l'ADETEM sur l'usage des médias sociaux par Orange Business Services, philosophie, méthode et résultats pratiques.

Business Technology

Comment créer une communauté virtuelle favorable à sa marque et à son entreprise ? Yann Gourvennec head of Internet & digital media http://orange- business.com

creative commons notice ,[object Object],[object Object],[object Object]

international presence, local support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],... worldwide solutions, local support ...

a footprint supporting business around the world ,[object Object],[object Object]

my personal research online… since 1995 ,[object Object],[object Object],[object Object]

On Marketing Accountability A Reflection FUTURE LAB Feel free to re-use or mash-up this presentation under Creative Commons 2.0 licence (non-commercial, attribution)

interactivity matrix wikis + interactivity - - + e-commerce online discussions Information driven Internet presence mash ups aggregators ideagoras closed UG shared online space closed UG extranets - needs facilitation - contents to be generated prior to opening the wiki - user expertise required build content collectivelly + very interactive open to all/ unstructured. Can be monitored. Best suited for consumer or support Co. Marketing / expert facilitation ++++ job in itself online discussions : co_market / design + interactive/ - facilitation+++ - initial content required easy to setup no risk - a must in services ,[object Object],[object Object],forums blogs Internet presence online product catalogue fully fledged e-commerce site

http://blogs.orange-business.com  www.tinyurl.com/orange0708

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