1. Evaluation

2. In what ways does your media product use, develop or challenge forms and conventions of real media products? Conventions

4. Insert contains both individual and group photographs.

5. Lyrics presented in insert.

7. The webpage creates a specific brand for the group, as do many sites for with similar target markets.

9. Opening and closing sequences with the car create cohesion and build a narrative.

10. Conventional use of close up shots to create fandom of individuals.

11. Group dance scenes throughout.

12. Branded costumes of blue dresses create a closer group look, and correspond directly to both the Digipak and webpage.

13. Close up lip syncing shots.

14. Combination of quirky shots in the woods and more glamorous dancing shots suggest to the audience that whilst the girls are glamorous, they are also normal, and thus their character is obtainable to young girls.

15. Sweet, smiley nature of the girls is typical to music videos for this demographic.

17. Challenging conventions Music video My original approach to the music video was to challenge conventional methods. However, during redevelopment, I decided that certain key conventions were missing from the video. The opening and closing sequences now give it more cohesion, as does the inclusion of the blue costume theme, as well as other more general editing which has given the video more flow and consistency. However, I feel that particularly through the more quirky scenes in the woods, I have developed the convention for glamour and portrayed the group as both glamorous and fun.

18. How effective is the combination of your main product and ancillary texts? Combination

20. The Digipak has remained the same, but the blue theme is now apparent in the music video, giving the single release a more cohesive character.

21. The webpage is now less similar to the Digipak, but in a positive way.

22. The advertisement for the single on the webpage directly relates to the Digipak and music video, making the whole package easily identifiable.

25. When I decided to re-enter my production, I looked to my old focus group for advice. Their positive ideas about the Digipak gave me the idea to expand and develop this theme.

26. Comments from both the old focus group, and the new younger one, are very positive in terms of this theme in particular.

29. iMovie – footage uploaded and edited with precision for lip syncing and movement timing.

32. Powerpoint presentations – uploaded via slideshare