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#1 Mobile
   social
  lottery
  making
real money
 PAYOUTS
Yuri, CEO




BA in Law from UNIP in Brazil, international
citizen with lots of knowledge in import and
export


                     Roberto, CTO




Computer Engineering at Polytechnic School
of University of São Paulo, Dropout Hacker.
THE STATUS QUO
How people buy


      70 %                            100%
                                              care about the
                                               jackpots size
Drive to buy tickets



                       buy tickets only hours before the draw
                       and most of them end up with no ticket
                       because they waste time in line

 70 %
THE STATUS QUO

                              care about the
                      100%     jackpots size


       buy tickets only hours before the draw
       and most of them end up with no ticket
       because they waste time in line

70 %
MARKET SIZE

$ 40B X               75%           X   15%                 = $ 10.5B
online gambling   estimate growth   estimated penetration    potential online gambling
 market 2012        over 5 years         over 5 years            market in 2017
MARKET SIZE

$ 40B X                     75%             X       15%                = $ 10.5B
online gambling        estimate growth         estimated penetration    potential online gambling
 market 2012             over 5 years               over 5 years            market in 2017




Facebook has already gone into the gambling business.
They already allow users to play bingo and slot machines for
real money.

                                            WE ARE THE FIRST LOTTERY APPLICATION
                                            TO MAKE REAL MONEY PAYOUTS ON
                                            FACEBOOK...
MARKET SIZE

$10.5B                   X             30%
online gambling market                  we keep 30%
        in 2017                    from every transaction




            $    3.1B    in 2017
UK MARKET




Source: British Gambling Prevalence Survey 2010 | Executive summary
UK MARKET




59%
participated in the National Lottery
once a week or more often
 Source: British Gambling Prevalence Survey 2010 | Executive summary
UK MARKET




Source: British Gambling Prevalence Survey 2010 | Executive summary
UK MARKET

                                        Other lotteries ticket sales skyrocket




Source: British Gambling Prevalence Survey 2010 | Executive summary
UK MARKET

                                        Other lotteries ticket sales skyrocket


                                                        8%
                                                       1999

Source: British Gambling Prevalence Survey 2010 | Executive summary
UK MARKET

                                        Other lotteries ticket sales skyrocket


                                                        8% 25%
                                                       1999 2010

Source: British Gambling Prevalence Survey 2010 | Executive summary
UK MARKET


                                                        8% 25%
                                                       1999 2010

Source: British Gambling Prevalence Survey 2010 | Executive summary
UK MARKET


                                                                      25%
                                                                      2010

Source: British Gambling Prevalence Survey 2010 | Executive summary
UK MARKET




Source: British Gambling Prevalence Survey 2010 | Executive summary
AVERAGE-MARKET-SIZE
TO P 1 0 C A S I N O
APPS ON FACEBOOK                 THE TOP 10 CASINO
                                 APPS    HAS    AN
            APP
DoubleDown Casino
                        USERS
                     4,900,000
                                 AV E R AG E U S E R
Bingo Blitz          2,300,000   AMOUNT OF 3.300.00
SlotoMania           6,300,000
Games by GSN         4,300,000
Zynga Bingo          5,500,000   WE ARE THE FIRST
Best Casino          1,700,000
Bingo Cash           2,100,000
                                 APP PLANNING TO
Caesears Casino      1,700,000   MAKE PAYOUTS AND
Lucky Slots          3,100,000
Jackpotjoy Slot M.   1,400,000   ONLY NEED 10% OF
                                 THE    AV E R AG E
                                 AMOUNT
COMPETITIVE-ADVANTAGES
                           Regular    National
                                                 Lotto Stars
                          Lotteries   Lottery

Online ticketing

Basic media integration

Social Targeting

Online Lottery Pool

Facebook Ready!
REVENUE PROJECTIONS

                    30
                   22.5
                    15
                    7.5
                     0

                           2013    2014    2015    2016     2017
Revenue                   $1.0M   $3.5M   $7.0M   $10.6M   $17.1M
Expenses                  $0.5M   $2.4M   $4.0M   $5.8M    $10.6M
Gross Margin              $0.5M   $1.4M   $2.9M   $4.7M    $6.4M
Gross Margin (%)           52%     31%     41%     45%      38%
Users / Month              5.3K    18K     35K     54K      87K
Market served             UK/AU   RU/GE   ME/CA   BR/IN    US/CH

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! Final pitch short version for investors

  • 1.
  • 2. #1 Mobile social lottery making real money PAYOUTS
  • 3. Yuri, CEO BA in Law from UNIP in Brazil, international citizen with lots of knowledge in import and export Roberto, CTO Computer Engineering at Polytechnic School of University of São Paulo, Dropout Hacker.
  • 4. THE STATUS QUO How people buy 70 % 100% care about the jackpots size Drive to buy tickets buy tickets only hours before the draw and most of them end up with no ticket because they waste time in line 70 %
  • 5. THE STATUS QUO care about the 100% jackpots size buy tickets only hours before the draw and most of them end up with no ticket because they waste time in line 70 %
  • 6.
  • 7.
  • 8.
  • 9. MARKET SIZE $ 40B X 75% X 15% = $ 10.5B online gambling estimate growth estimated penetration potential online gambling market 2012 over 5 years over 5 years market in 2017
  • 10. MARKET SIZE $ 40B X 75% X 15% = $ 10.5B online gambling estimate growth estimated penetration potential online gambling market 2012 over 5 years over 5 years market in 2017 Facebook has already gone into the gambling business. They already allow users to play bingo and slot machines for real money. WE ARE THE FIRST LOTTERY APPLICATION TO MAKE REAL MONEY PAYOUTS ON FACEBOOK...
  • 11. MARKET SIZE $10.5B X 30% online gambling market we keep 30% in 2017 from every transaction $ 3.1B in 2017
  • 12. UK MARKET Source: British Gambling Prevalence Survey 2010 | Executive summary
  • 13. UK MARKET 59% participated in the National Lottery once a week or more often Source: British Gambling Prevalence Survey 2010 | Executive summary
  • 14. UK MARKET Source: British Gambling Prevalence Survey 2010 | Executive summary
  • 15. UK MARKET Other lotteries ticket sales skyrocket Source: British Gambling Prevalence Survey 2010 | Executive summary
  • 16. UK MARKET Other lotteries ticket sales skyrocket 8% 1999 Source: British Gambling Prevalence Survey 2010 | Executive summary
  • 17. UK MARKET Other lotteries ticket sales skyrocket 8% 25% 1999 2010 Source: British Gambling Prevalence Survey 2010 | Executive summary
  • 18. UK MARKET 8% 25% 1999 2010 Source: British Gambling Prevalence Survey 2010 | Executive summary
  • 19. UK MARKET 25% 2010 Source: British Gambling Prevalence Survey 2010 | Executive summary
  • 20. UK MARKET Source: British Gambling Prevalence Survey 2010 | Executive summary
  • 21. AVERAGE-MARKET-SIZE TO P 1 0 C A S I N O APPS ON FACEBOOK THE TOP 10 CASINO APPS HAS AN APP DoubleDown Casino USERS 4,900,000 AV E R AG E U S E R Bingo Blitz 2,300,000 AMOUNT OF 3.300.00 SlotoMania 6,300,000 Games by GSN 4,300,000 Zynga Bingo 5,500,000 WE ARE THE FIRST Best Casino 1,700,000 Bingo Cash 2,100,000 APP PLANNING TO Caesears Casino 1,700,000 MAKE PAYOUTS AND Lucky Slots 3,100,000 Jackpotjoy Slot M. 1,400,000 ONLY NEED 10% OF THE AV E R AG E AMOUNT
  • 22. COMPETITIVE-ADVANTAGES Regular National Lotto Stars Lotteries Lottery Online ticketing Basic media integration Social Targeting Online Lottery Pool Facebook Ready!
  • 23. REVENUE PROJECTIONS 30 22.5 15 7.5 0 2013 2014 2015 2016 2017 Revenue $1.0M $3.5M $7.0M $10.6M $17.1M Expenses $0.5M $2.4M $4.0M $5.8M $10.6M Gross Margin $0.5M $1.4M $2.9M $4.7M $6.4M Gross Margin (%) 52% 31% 41% 45% 38% Users / Month 5.3K 18K 35K 54K 87K Market served UK/AU RU/GE ME/CA BR/IN US/CH