This is a presentation I gave at the Sept. Milwaukee Interactive Marketing Association Meeting in 2013. It talks about how I found my passion and created my "Dream Job."

1. DREAM JOBS

2. MY JOB
ROCKS

4. h"p://cdn.memegenerator.net/instances/400x/22051274.jpg

5. h"p://www.applema"ers.com/assets/images/uploads/old/products/cache/Power_Macintosh_8500_150_300x428.jpg

6. h"ps://www.eiseverywhere.com/file_uploads/5d9b2e978c40d2e5e7cc1ff3269f224f_MC_STL_office.jpg

7. h"p://staQc.commercialmotor.com/big-­‐lorry-­‐blog/612%20failure%20030.jpg

8. What is User Experience?
h"p://www.coffeemakersetc.com/images/CWTF_2-­‐2.jpg

9. What is User Experience?
h"p://img3.etsystaQc.com/000/0/5915846/il_fullxfull.274096559.jpg

10. What is User Experience?
h"p://arntrnassets.mediaspanonline.com/radio/t01/440578/the-­‐coffee-­‐aroma.jpg

11. What is User Experience?
h"p://24.media.tumblr.com/tumblr_maimorDKA81qzz33ro1_500.gif

12. h"p://i.huffpost.com/gen/771057/thumbs/o-­‐DALAI-­‐LAMA-­‐RELIGION-­‐facebook.jpg

13. WHY?

14. The Ages of Our Digital Life
Distribution
1960-1990
Interconnected
Systems

15. h"p://media.nara.gov/media/images/15/5/15-­‐0500a.gif

16. The Ages of Our Digital Life
Distribution
Information
1960-1990
1990-2009
Interconnected
Systems
Free Information
Flow

17. h"p://tctechcrunch2011.files.wordpress.com/2010/12/aol.jpg?w=300&h=310

18. h"p://www.demandstudiossucks.com/wp-­‐content/uploads/2012/10/super-­‐computer-­‐nerd.jpeg

19. h"p://demo.northkingdom.com/ihuvudetpatoyota/index_en.html

20. The Ages of Our Digital Life
Distribution
Information
Age of the
User
1960-1990
1990-2009
2009 -
Interconnected
Systems
Free Information
Flow
Empowered
Users/Buyers

21. h"p://launch.it/sites/default/files/amazon-­‐logo_1.jpg

22. h"p://2.bp.blogspot.com/-­‐UZNmTM6Qdrc/Tad99W8OhOI/AAAAAAAAAAw/N3w-­‐Fatw0HI/s1600/hipster-­‐beard-­‐macbook-­‐pro1.jpg

23. “It’s the details
that make the
experience
more human.”
- Charles Eames

24. h"p://media.npr.org/assets/img/2012/12/06/immagine-­‐024_custom-­‐aba98b81bdb509019352f0f9fce82fa5a854c535-­‐s40.jpg

25. h"p://media.npr.org/assets/img/2012/12/06/couple-­‐4e3798d20440if35b45a09675a96d0d061db40f-­‐s40.jpg

26. “We are shifting to an
experience economy
where experience is
becoming the primary
economic offering.”
- Joseph Pine

27. h"ps://partywirks.com/asset/asset/8379/Cinojs_cake_1.jpg?1308759255

28. Differentiation
Experience
Service
Product
Commodity
Value
Source:
Andy
Budd
–
Clearlem
-­‐
Ignore
UX
at
Your
Peril

29. h"ps://www.facebook.com/creamcitycakes

30. Product success is not about
being the first to market
anymore. It’s about delivering
the right experience at the right
time and evolving with your
customers.

31. h"p://www.normalmodes.com/blog/wp-­‐content/uploads/2011/12/i-­‐fight-­‐for-­‐the-­‐users.jpg

32. FIND YOUR
DREAM JOB

33. h"p://www.savagesandscoundrels.org/media/2228/Oregon%20Tral%20map.jpg

34. h"p://www.thetechologyshow.com/new/wp-­‐content/uploads/2012/09/you-­‐have-­‐died-­‐of-­‐dysentery.jpeg

35. THANKS!
@lordshales
@mke_ux
mkeux.com
mike.kornacki@gmail.com
Linkedin.com/mkornacki