1. ID501 ADVANCED PRODUCT DEVELOPMENT
IN INDUSTRIAL DESIGN | 2010-2011

2. 1
what is
theEDLproject
Modern Everyday life is a structured grid in respect to time, place and means,
where people live by abiding to this grid - to a certain point. Everyday life contains
the ideas of ordinary and extraordinary, the relative structuring of time and place,
commodities and other objects; basically everything. Thus people living in everyday
life, seems to have no difference from one another, wrapped up in a lack of style,
abiding by the structure of everyday itself. Yet people are tactical characters, they
don't react according to strategic calculations and movements, they don't have a
proper place to observe their surroundings and act accordingly. Instead, they grasp
the opportunity they see on the spot. Depending on time rather than place, they
are affected by their state of mind and their limited surroundings, and what they
experience refers to certain structured practices while on the other hand can mean
something entirely different for their selves. So in modern everyday life, where the
grid of structure is getting more an more intense, individuals still live like untraceable
trajectories, unable to be reduced to that structured grid. This concludes in the mar-
ginality of majority, where people all look and act the same, yet they are all differ-
ent due to their individual state of mind.
theEDLproject is an interactive exhibition project, developed to convey the notion
of modern everyday life - which includes the repetitiveness, the ordinariness, the
structuring of time and place, the lack of style in people’s practices and their mar-
ginality of majority in those practices as well - through its objects. To convey these
ideas about modern everyday life - which is massive due to its power to turn every-
thing into ordinary - this project assumes:
2 sides - marginality and majority,
8 thematical themes - sleeping, eating, cleaning, travelling, communicating, work-
ing, recreating and buying,
17 objects - mobile phone, chair, pillow, trash can, glass, pen, armchair, table,
mirror, television, bag, door, computer, identity card, plastic bag, ticket and key.
The thematical themes were generated to cover all everyday practices under gen-
eral headlines: sleeping suggests sleeping and waking up, eating suggests drinking
as well, cleaning includes tidying up, self-care and even getting dressed, travelling
includes not only vehicles but getting from one place to another, communicat-
ing suggests the act of conveying information from one person to another, working
suggest the practices one gets paid for, recreating includes relaxing as well as
having fun, and buying suggests the things one pays for.
To get more information on the project, please visit project’s blog:
theedlproject.wordpress.com
designed by;
Dilem Akıner
Duygu Ürün
Fazıl Akın
Kıvılcım Çınar
Merve Aydın
Merve Sarışın
Milad Hajiamiri
Yekta Bakırlıoğlu
supervised by ID501 course team;
Figen Işık
Burcu Derer Omay
Gülşen Töre Yargın

3. 2
what is
theEDLproject
MAJORITY SIDE
Majority side of the exhibiton is designed to show the ‘lack of style’ notion of everyday
life. It delivers the sameness of the everyday objects people own in modern everyday
life, along with the structured time and place relations.
What the guest will see from outer side is the silhouettes of massive amounts of 17 ob-
jects, looking all the same, and a representation of 24 hours on the floor, along with
the structured nature of 8 analytical themes.
MARGINALITY SIDE
Marginality side of the exhibition is designed to convey the idea of many possible
ways to interact with these 17 objects. Hanged flipbooks with different colors
suggests different thematical environments and practices, while the flipbooks
themselves have 2-3 second stories that includes both the object and the theme.
Colored dots are placed under the flipbooks, showing the likely frequency of being
exposed to those activities, by its shape, and, at the same time, strengthening the
idea of many possible ways themes can come together.

4. 3
what is
theEDLproject
OBJECTS & FLIPBOOKS
Flipbooks are one of the interaction mediums for this project. They are hanged in a
certain way to have shadows as if they are real objects. They all have different
colors according to the themes of their stories and they give out sounds according
to the practices inside. They are placed orderly according to themes timeline on
the outer side, yet seem like random. On the front covers they have stickers for the
guest to take and put on his/her own everyday badge.
Flipbooks are one of the interaction mediums for this project. They are hanged in a
certain way to have shadows as if they are real objects. They all have different
colors according to the themes of their stories and they give out sounds according
to the practices inside. They are placed orderly according to themes timeline on
the outer side, yet seem like random. On the front covers they have stickers for the
guest to take and put on his/her own everyday badge.
COVER with
STICKERS
STEEL WIRE
SOUND
HOOK MODULE
FLIPBOOK
LASER-CUT
2mm PHOTOBLOCK
STICKERS

5. 4
what is
theEDLproject
INFOGRAPHICS
Infographics are designed to convey the massive amount of intended information
about the everyday life, while becoming active parts of the usage scenario. They
create a seamless interaction flow and makes conveying the information easier.
DOTS
TIMELINE OF THE THEMES
SLOGANS

6. 5
what is
theEDLproject
TIMELINE OF THE THEMES
8 analytical themes are in a complex relation within everyday. There are no defined
patterns, yet instead the time gaps in which the themes can take place is defined.
Whenever you start your everyday, the next 24 hours are structured as seen on the
timeline.
RECREATE
WORK
COMMUNICATION
TRAVEL
CLEAN
EAT
SLEEP
BUY
Thus, everybody experiences these themes within this structure, rather similar yet dif-
ferent. This is one of the explanations of marginality of majority.
SLOGANS
Slogans have two functions in this project. First one is to get the guest used to
analytical themes on the timeline, before he/she sees it. Second one is to draw a
path for the guest to follow and lead him/her around the majority side and the time-
line on the floor.
DOTS
Dots are placed under the hanged flipbooks, according to the likely frequency of
exposure to the story inside and colored the same way according to theme of the
flipbook story. Dots convey the notion of frequency while indicating the many possi-
bilities of how the themes can come together within everyday.

7. 6
what is
theEDLproject
STORYBOARD
1 2
3 4
1 Guest arrives at the front desk and registers with name and e-mail address, and
recieves an everyday badge, he/she will track what to do with it through the
projection.
2 Guest follows the slogans on the floor and circles around the exhibiton, to see the
silhouettes of objects and themes timeline, noticing the colours of themes.
3 Guest enters into the exhibition area to see, there are no objects yet flipbooks
inside, and dots with different numbers of halos around.
4 Guest takes flipbooks down to “watch” everyday practice within different themes
and hear their sounds.

8. 7
what is
theEDLproject
STORYBOARD
5 6
7
5 Guest grabs stickers from the flipbooks he finds to be familiarwith and places them
according to their everyday.
6 Guest gives his/her everyday badge to the front desk for scanning, and recieves
it back. After that, he/she will receive an e-mail to log in theedlproject.com.
7 Guest can navigate through other’s badges and see their notes. The overview
emphasizes the majority side of the project, while zoomed badges and notes em-
phasizes the marginality side.

9. 8
how much is
theEDLproject
THE STRUCTURE & THE INFOGRAPHICS
theEDLproject is designed to be housed in a 8m diameter, 3m high structure,
wrapped with a translucent white cloth and an opaque black cloth, to pro-
14,500 TL
vide the intended shadows and environment.
The structure is designed to be modular and able to be exhibited in different
places. Parts can be observed below.
650mm 27 x 3.3 m
ne textured
600mm cotton textile
600mm
white
x8 x1 36 x 3.3 m
m 32mm 36mm nylon-based
0m
49 textile
black
1820mm
1210mm
190mm 965mm 96m x 2mm
950mm
steel wire
- tension
445mm
445mm
150m x 1mm
x16 x17 x15 x24 x2 steel wire
36mm 36mm 32mm 32mm 36mm - hanging
FLIPBOOKS & BADGES
Flipbooks consist of flipbooks (700TL), sound modules (900TL), photoblock
bases (500), stickers (200TL) and hooks (500TL). These parts are crucial to pro- 3,300 TL
vide the intended shadows and flipbook story effects.
Badges are simply two-sided prints. (500TL)
SPOTLIGHTS
theEDLproject requires 4 spotlights to provide the intended shadows. These 1000 TL
spotlights will be placed in the middle with 90 angle.
PROJECTION AREA
The projection area consists of a laptop, a scanner, a projector, a projection
screen, a table and a chair. These all can be provided by the team or the 300 TL
exhibition place (probably except for the scanner - 250TL)
SUM
All of the above are estimated expenses calculated through a market 19100 TL
research and may change slightly at the time of purchase.