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the berlin trade exhibition,[object Object],georg simmel | 1896,[object Object]
the berlin trade exhibition,[object Object],in trade exhibitions;,[object Object],[object Object]
yet the unifying factor was enjoyment
a real hypnosis – that one is there to amuse oneself
the majority of things that must be passed creates the impression that many surprises and amusements are in store– the small stimulation that creates excitementproduction,[object Object],one-sided & monotonous role,[object Object],consumption,[object Object],growing pressure of heterogeneous impressions,[object Object],compensated by,[object Object]
the berlin trade exhibition,[object Object],in trade exhibitions;,[object Object],[object Object]

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The berlin trade exhibition - Simmel

  • 1.
  • 2.
  • 3. yet the unifying factor was enjoyment
  • 4. a real hypnosis – that one is there to amuse oneself
  • 5.
  • 6.
  • 7. this is due to the impossibility of expressing each and individual trends and styles of the products gathered
  • 8.
  • 9. a perfect balance of permanence and transiency in architecture was created for this exhibition to express its nature
  • 10.
  • 11. there was no way to compete on usefulness or intrinsic properties
  • 12. thus emerged the striving to achieve visual stimulation – to render the graceless, graceful to the consumers
  • 13.
  • 14. individual as a part of a whole & individual as a whole and a unity