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Chapter 5 Lead (2)
The Inverted Pyramid Lead ,[object Object],[object Object],[object Object],[object Object],[object Object]
Backing into the lead ,[object Object],[object Object]
Compare: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A simply way to check if you have committed the error of backing into the lead: ,[object Object]
Tasks ,[object Object],[object Object]
[object Object],[object Object]
Five Steps in Writing a Summary Lead ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Tasks ,[object Object]
[object Object]
[object Object]
[object Object]
Compare the following four leads. Which one do you think is the best? ,[object Object],[object Object]
[object Object],[object Object]

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Chapter 5 lead (2)

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