a presentation on the study of switch-over of digital cable TV, made in Sri Lank, 2009

1. Next TV: the stalemate of cable TV digitization and the switching-cost policy remedies Yuntsai Chou R& D Advisor in Chief, the 21st Century Foundation Associate Professor, the Graduate Program of Social Informatics, Yuan Ze University CPR South4 Conference 12.7. 2009 Negombo, Sri Lanka

2. 15.6 67.7 3 Indonesia 27.8 100 5 Thailand 4.0 62.5 8 Vietnam 13.3 9 11 Philippines 51.0 60.9 23 Japan 68.3 100 30 Australia 2.5 30 40 China 24.5# 100 45 Malaysia 22.8 96.2 52 New Zealand 40.1 96.2 53 Singapore 4.0 13.7 73 India 14.1 100 73 Hong Kong 17.0 11 91 Taiwan 6.4 24 96 Korea Pay-TV ARPU (US$/month) The digitization degree of pay-TV (%) Pay-TV penetration (%) country

4. Comparison for four Asia Pacific countries 2008 1 -11.1 10 0.3 81 Taiwan 95 13.7 5 n/a 48 Singapore 13 9.5 0.1 13 83 S. Korea 100 n/a 32 4 37 Hong Kong digitization degree (%) rate difference (US$) IPTV Penetration rate (%) DBS Penetration rate (%) Cable TV penetration rate (%)

7. the econometric analysis of 16 Asia Pacific countries 0.78 0.78 R² within 1348.17 1388.96 F statistic 41 41 observation 1.818* (0.790) 1.969** (0.750) GDP (gdpln) -0.085 (0.114) Interaction var. 2 (A_P) Dropped Tiering policy (tier) -0.187*** (0.043) -0.173*** (0.038) Tariff difference (diff) 0.622*** (0.154) 0.614*** (0.151) DBS (DBSln) -0.804* (0.334) -0.849** (0.326) cable TV (acableln) -15.962* (7.920) -18.911** (6.763) intercept Growth rate of digital cable TV [B] growth rate of digital cable TV [A] variable