Why ASO? "App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.” - Wikipedia It is generally much easier to do than SEO as the app store is less mature so it doesn’t take much effort. Plus its free and the effects are long lasting. Everyone should do this because of the huge ROI (Might have considerable effect, doesnt take much time once you understand it). In this article we will cover the general ASO Advice, take a look at a few ASO tools on the market and do a run through of an example using my own hobby app. (Fav Alert: http://bit.ly/iOSASO)

1. STRATEGIC CONSULTING
VISUAL IDENTITY
TECHNOLOGY

2. App Store Optimisation 101
by Zhou Wenhan
Co-Founder, 2359 Media
iOS Dev Scout # Feb Meetup

3. ASO?
process of improving the visibility of a mobile app
bit.ly/iOSASO
Copyright © 2359 Media

4. Common Features
Ranking across Countries and Categories
Track Downloads/Revenue
Track Competitors
Copyright © 2359 Media

5. Ranking across Countries and Categories

6. Track Downloads/Revenue
Copyright © 2359 Media

7. Example of CSV file US report.

8. Track Downloads/Revenue

9. Track Competitors
Copyright © 2359 Media

10. Track Competitors

11. Keyword Spy

12. Track Competitors
Potential
keywords

13. Learning by Doing
Keywords for Fav Alert v2.11
http://bit.ly/ASOStorm
Copyright © 2359 Media

14. Keywords
Copyright © 2359 Media

15. Stuff that is important
• App Icon
• Screenshot (First)
• Ratings
• Screenshot (The Rest)
• App Title

16. App Title
Copyright © 2359 Media

17. iPhone: 30 chars visible

18. iPad: 53 chars visible

19. Desktop iTunes: 30 chars visible

20. Title Testing via Facebook Ads

21. App with a really long name

22. Choose Keywords that are
Relevant
Copyright © 2359 Media
High Rank

23. 1. Choose country you want to rank for

24. 2. Picking Keywords
Suggested Keywords
Add Custom Keywords

25. 3. Get Data for Keywords
• Traffic = How many people
search for this keyword
• iPhone Difficulty = How hard it
will be to rank highly in a
meaningful number
• iPhone Apps = Competing apps
that also rank for the chosen
keyword. You want to avoid

26. 4. Picking Keywords to try

27. Fun Time
http://bit.ly/ASOStorm2
Copyright © 2359 Media

28. Maximizing your keywords of 100 chars
•
•
•
•
•
•
use all keywords (100 Chars)
short keywords have more high traffic
Single words rather than phrases
Word in title rank highly and do not need to be duplicated
Singular rather than duplicate
Words in Company name already are ranked
Copyright © 2359 Media

29. Viable Alternative to Sensor Tower
MobileDevHQ
Copyright © 2359 Media
Appnique

30. WE ARE
HIRING
We are constantly on the lookout for Senior Developers, Technical Project Managers and
Partners so explore your opportunities with us by sending an email to:
wenhan.zhou@2359media.com
Download Slides:
Copyright © 2359 Media
htttp://2359media.com