The Professional Diploma in Internet Marketing is a unique programme designed for those who plan and manage digital marketing. The objective is to offer the most current, practical skills and knowledge to allow you to develop and implement Internet Marketing strategies that deliver results.

1. MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN
INTERNET MARKETING
- A CUTTING EDGE COURSE FOR LEADING EDGE PEOPLE -
REGISTERNOW!
REGISTER
NOW!
17 APRIL 2010
17 INTAKE
APRIL 2010
INTAKE
Copyright of Asia e University 2010-2011

2. REGISTER NOW!
REGISTER NOW!
17 APRIL 2010
17 APRIL 2010
INTAKE
INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING
Aims
To offer the most current, practical
skills and knowledge enabling you to
develop and implement Internet
Marketing strategies that deliver
business results.
Benefits
 A practical, hands-on course which allows immediate
application of the skills learnt
 Specially tailored to suit the workplace
 Integration of current marketing strategies with Internet
Marketing
 Affiliate marketing module which allows you to earn while
you learn
 Modular learning to fit your time table
What you will learn
The Professional Diploma in Internet Marketing is a unique course
designed for those who plan and manage digital marketing or those
who have ambitions to move into such a role. The unique Capstone
module is designed to draw on the learnings of the previous
modules and to understand the practical application.
There are 6 modules spanning the areas of skills and knowledge that
will make you successful in your digital marketing activities at work:
 The digital marketplace
 Develop strategy and performance goals for Internet
marketing
 Manage eCRM and the virtual marketplace
 Master social media
 Manage digital marketing: people, processes and technology
 Bring it all together in the Capstone Module: Initiating,
controlling and coordinating digital campaigns
Copyright of Asia e University 2010-2011

3. REGISTER NOW!
REGISTER NOW!
17 APRIL 2010
17 APRIL 2010
INTAKE
INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING
Modern teaching and learning techniques
In line with the leading edge topics, you will experience interactive
and mixed teaching and learning styles. The dynamic interactive
nature of the course means this is not purely textbook based. The
lecturers update materials continuously throughout the course so
that you can keep pace with a rapidly changing world.
A mixture of practical activities, face-to-face dynamic interactive
sessions, discussions, group and individual activities, work-based
tasks and online resources allow your learning to be practical and
immediate for applicability in the workplace.
Assessment
Your performance will be assessed through a series of practical
assignments which allow you to produce evidence of understanding
in the skills and demonstrate competence in areas you have learnt in
this course.
Assignments will be a mixture of appropriate case studies and tasks
allowing you to show competence through a variety of assessment
methods:
 Direct observation
 Structured activities
 Questioning
 Portfolio of evidence
 Review of products and marketing tools
Copyright of Asia e University 2010-2011

4. REGISTER NOW!
REGISTER NOW!
17 APRIL 2010
17 APRIL 2010
INTAKE
INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING
1. The Digital Marketplace
Learning Outcomes Skill and knowledge areas
• Understand and assess the • Define the scope and purpose of digital marketing
relevance of digital marketing • Understand the essentials of digital marketing
for an organisation and its • Understand and manage the risks of digital marketing
markets • Chose correct applications
• Understand how the digital • Clarify marketing objectives
marketplace works • Privacy and data protection
• Recognise and evaluate an • Assess and develop current organisational capabilities
organisation’s marketplace • Assess effectiveness of marketplace integration
• Handle appropriate online marketing tools
• Set bench marks
• Evaluate customer behaviour
• Compare advantages and disadvantages of strategies
2. Developing Strategy and Performance Goals for Internet Marketing
Learning Outcomes Skill and knowledge areas
• Determine strategy objectives • Accurately determine marketing/sales requirements and
• Develop appropriate strategy client objectives
• Review and report on • Select from a range of suitable marketing options
strategy • Collect and analyse current market/sales information
• Understand array of virtual • Identify marketing activities and required resources and
tools incorporate into a marketing strategy
• Apply appropriate tools to • Obtain feedback and collect data to review success of
digital marketplace marketing strategy
• Understand and manage • Present data to stakeholders
digital marketing budgets • Set and communicate goals
• Understand basic principles • Use metrics frameworks
of accounting • Review web analytics
• Annual and campaign budgets
• Understand performance measuring systems
• success
Copyright of Asia e University 2010-2011

5. REGISTER NOW!
REGISTER NOW!
17 APRIL 2010
17 APRIL 2010
INTAKE
INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING
3. Managing eCRM and the Virtual Marketplace
Learning Outcomes Skill and knowledge areas
• Understand the importance of eCRM • Special database needs for digital marketing
to digital marketing • Conduct audits
• Manage and utilise appropriate • Audit technology within and organisation
eCRM systems • Customer profiles and segmentation
• Develop and select appropriate • Customer analytics and modelling
databases • Data gathering techniques
• Understand and develop marketing • Select appropriate eCRM technology
mix • Evaluate and develop marketing mix
• Use appropriate digital channels • Creative approaches
• Identify opportunities to add value • Evaluate customer experience
• Manage customer impact • Recognise and interpret valid evidence
• Real time data collection
• Principles of customer management
4. Mastering Social Media (Blogs, Social networking [Facebook],
Micro blogs [twitter], Multimedia [YouTube, Flickr], Collaboration
[wikis])
Learning Outcomes Skill and knowledge areas
• Reviews and opinions • Understand social, technical and economic
• Understand and utilise social media characteristics
to maximise impact • Recognise authenticity and primacy
• Low cost/no cost solutions • Understand reach and accessibility
• Optimise brand infiltration • Use appropriate networks and channels
• Standards for best practice
Copyright of Asia e University 2010-2011

6. REGISTER NOW!
REGISTER NOW!
17 APRIL 2010
17 APRIL 2010
INTAKE
INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING
5. Managing Digital Marketing: People, Processes and Technology
Learning Outcomes Skill and knowledge areas
• Define and develop successful and • Principles of marketing communications
integrated marketing communication • Integrate digital and traditional communications
plans systems
• Understand the principles of • Using effective planning methods and tools
managing people, technology and • Manage and evaluate channels
processes associated with digital • Design and develop effective planning schedules
marketing • Effective communication strategies
• Managing optimal team performance
• Situational leadership techniques
• Information and knowledge management
principles
• Managing diversity
• Outsourcing and supplier relationships
• Principles of excellence in customer service
6. Capstone Module: Initiating, Controlling and Coordinating Digital
Campaigns
Learning Outcomes Skill and knowledge areas
• Run a campaign from inception to • Agree effective measurement tools
completion • Report progress and changes
• Review and manage success factors • Test strategies
• Measure and optimise effectiveness • Review strategies
• Review and assess trends • Review effectiveness
• Recognise innovation • Effective feedback and analysis
• Sustain best practice in digital • Self and team development
marketing • Planning and strategy meetings
• Best practice and development
• Innovation and creativity
Copyright of Asia e University 2010-2011

7. REGISTER NOW!
17 APRIL 2010
INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING
Become part of this exciting new
course!
Give your company and you the added
advantage of running Internet
Marketing campaigns that deliver
significant results.
For further information, please go to
www.aeu.edu.my/dim
Contact details
Shukri Jamal
Senior Executive, SPEED
Office Tel: 03-2785 0087
Email: shukri.jamal@aeu.edu.my
Bala Kumar Thambiah
Deputy Director, SPEED
Office Tel: 03-2785 0084
Email: bala.kumar@aeu.edu.my
Asia e University
Dataran Kewangan Darul Takaful,
No 4, Jalan Sultan Sulaiman, 50000
Kuala Lumpur,
Malaysia
General Line : +603 2785 0000
Fax : +603 2711 0436
Hotline : 1300 300 238
E-mail: speed@aeu.edu.my
Copyright of Asia e University 2010-2011