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Creating Growth with Service   Song Tanda Li Shuguo  Liu Yazhuo Han Jie 1-
What happened now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer-activity Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service-opportunities Matrix How type  of growth Where focus of growth
Four elements of framework: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Service Risk Mitigation Matrix Organizational strategies (the people)  Design strategies (the offering) Development  Strategies (the process) Capability Risk (can we do it?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market Risk (will they come?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Financial Risk (can we make money?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service-opportunities matrix How type  of growth Where focus of growth
Mac iPod
Mac iPod iTunes iTunes U Movie Rentals MacWorld 2008 iPhone and iPod touch Mac OS X Map service Search  and  category
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