6. Public Platform-
Basic Marketing Services
1. Establish WeChat Public Account
(1) Create Account (2) Create ID, logo
(3) Set Up QR Code (4) Account Verification
7. Public Platform-
Basic Marketing Services
2. DIY Menu
Get relevant information by clicking the
menu
WeChat Mobile Official Website
9. 4. WeChat Event Planning
Q&A
Questionnaire
“Shake” to get prize
Public Platform-
Basic Marketing Services
10. 5. CRM with Fans
Establish new customer service
channel to keep communicating with
users
Public Platform-
Basic Marketing Services
11. 6. CRM – Auto Reply System
Auto reply fans
questions
e.g. store
location, opening
hour, etc.
Public Platform-
Basic Marketing Services
12. 7.Fans Management
Classify & manage fans
based on
region, personality, hobbi
es etc.
Public Platform-
Basic Marketing Services
13. Public Platform-
Personalized Marketing Services
1. WeChat Official Website Development
Personalize Mobile Site
Visit official website directly
though WeChat platform
22. Wechat V.S. Weibo
Wechat WeIbo
1-To-1 communication 1-To-many communication
Private conversation Public conversation
Weak viral effect Strong viral effect
23. Why fMarketing?
Expertise of online marketing
• Over 15 years experience in online marketing
• Rich experience in application development
Unique service provider in Hong Kong
• New marketing idea to access the China market
• Enjoy the fast-moving advantage
28. Why fMarketing?
Partnership with Mainland Marketing Firms
• Get the updated information of Wechat & the trend of
Mainland
• Familiar with the culture & users behavior of China
Cross-platform promotion
• Promote your Wechat through different platform by makng
use of our existing resources (e.g. Facebook Page, Weibo, etc)