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Fmarketing
Wechat Marketing
WeChat Market
http://www.199it.com/archives/76608.html
> 500,000,000 Wechat Users
WeChat Platform- Pages
WeChat Personal Account
Platform- Multi-Application
WeChat
Voice Chat
Video Call
Moments
Look Around
Drift Bottle
QR Code
Shake
Public Platform
Public Platform- Backstage
Public Platform-
Basic Marketing Services
1. Establish WeChat Public Account
(1) Create Account (2) Create ID, logo
(3) Set Up QR Code (4) Account Verification
Public Platform-
Basic Marketing Services
2. DIY Menu
Get relevant information by clicking the
menu
WeChat Mobile Official Website
3. Attractive Messages / Wall Posts
Public Platform-
Basic Marketing Services
4. WeChat Event Planning
Q&A
Questionnaire
“Shake” to get prize
Public Platform-
Basic Marketing Services
5. CRM with Fans
Establish new customer service
channel to keep communicating with
users
Public Platform-
Basic Marketing Services
6. CRM – Auto Reply System
Auto reply fans
questions
e.g. store
location, opening
hour, etc.
Public Platform-
Basic Marketing Services
7.Fans Management
Classify & manage fans
based on
region, personality, hobbi
es etc.
Public Platform-
Basic Marketing Services
Public Platform-
Personalized Marketing Services
1. WeChat Official Website Development
Personalize Mobile Site
Visit official website directly
though WeChat platform
2.WeChat Shopping Cart
Sales
Develop online shopping
channel inside Wechat
Public Platform-
Personalized Marketing Services
3.Marketing Campaign Construction
Sales
Develop application of
marketing campaign
4. WeChat Marketing Position Development
Stores Navigation Service
Public Platform-
Personalized Marketing Services
5.WeChat Member System
Membership Card offering discount
Public Platform-
Personalized Marketing Services
6. WeChat Games Marketing
Introduce WeChat Games by Combining Brands and Products
Public Platform-
Personalized Marketing Services
7.More WeChat Apps Development
e.g. Weather, Fares…
Introducing Friends
Public Platform-
Personalized Marketing Services
Public Platform-
Marketing Campaign
Broad Market
Commercial Potential
Interactive
Explosive Brand
Promotion
CRM
Convenient
Product Promotion
Rapid
Spread
Loyalty
Expertise
Positions
Qualitative
Wechat V.S. Weibo
Wechat V.S. Weibo
Wechat WeIbo
1-To-1 communication 1-To-many communication
Private conversation Public conversation
Weak viral effect Strong viral effect
Why fMarketing?
Expertise of online marketing
• Over 15 years experience in online marketing
• Rich experience in application development
Unique service provider in Hong Kong
• New marketing idea to access the China market
• Enjoy the fast-moving advantage
1. 微信大號推廣
通過某些粉絲量超過十萬的微信大號,推廣我們的微信
Public Platform-
Promotion
2.通過微博炒作進行推廣
長隆大型炒作活動,微博轉發20多萬
次
增加1萬多微信粉絲
Public Platform-
Promotion
2.通過微博炒作進行推廣
Public Platform-
Promotion
3.移動互聯網推廣
在各種移動互聯網入口,推廣微信帳號
Public Platform-
Promotion
Why fMarketing?
Partnership with Mainland Marketing Firms
• Get the updated information of Wechat & the trend of
Mainland
• Familiar with the culture & users behavior of China
Cross-platform promotion
• Promote your Wechat through different platform by makng
use of our existing resources (e.g. Facebook Page, Weibo, etc)
Public Platform-
Real Case
Public Platform-
Real Case
Public Platform-
Real Case
Public Platform-
Real Case
Public Platform-
Real Case
Thank You!
Contact
Jack Lam
eMarketing Director
Direct: +852 3175 7659
Email: jack.lam@fmarketing.hk
Kathy Chan
Sales & Marketing Executive
Direct: +852 3113 4499
Email: kathy@fmarketing.hk

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