1. NME
New Musical Express

2. Background
• First published in March 1952
• Started as a newspaper then changed to a magazine format in
the 1980s
• Published by IPC
• Online magazine launched in 1996
• Current editor Mike Williams replaced Krissi Murison 25 June
2012

3. NME
• NME usually reports on the pop and rock genres
• It has an informal style this is probably because its largest
audience are teenagers
• Figures from 2012 show that about 23000 people read
NME
• NME hold its own award ceremony

4. Cover
NME generally use the rule of thirds to
arrange their covers. Here you can see that
the kickers and cover lines lie on the left
third of the page while Alex and Miles take
over the other two thirds.
The masthead is an iconic one that has
been used with some variations since 1978.
It usually sits at the top left corner making
it easy to see when on shelves in shops.
NME usually has a banner across the
top or a strip at the bottom and the
barcode is almost always at the bottom
right of the cover.

5. Cover
• When Krissi Murison
became editor of NME
the magazine began to
focus much more on
photography and style this
focus has been carried on
with issues by the current
editor Mike Williams
• Colour scheme featuring
mainly red, black and
yellow but does change
sometimes to suit the
colour in the cover
photograph

6. Today
• NME is issued weekly at a price of £2.50
• Conforms to a standard magazine layout
• NME now has its own radio station, a website and a TV
channel

7. Double Page Spread
• Often a large photograph of the
artist with strips of text for a
visually appealing layout
• With most the text on one side and
often a small amount of
information over the image
• The page is often divided into two
sections with the image on one and
text on another
• Pull quotes are usually the biggest
piece of text on the page

8. Audience
• Average age of NME readers is 24
• The majority of readers are male with only 31% female
• Fashion and music seem to be very important to NME
readers
• 65% are ABC1

9. Style
• A style often involving iconography of rock music such
as tattoos, amps and guitars
• A very graphic magazine involving a lot of photography
and visual stimulation
• High use of red and black and often yellow