Website Promotion Checklist: A Step-by-Step Guide

WEBSITE PROMOTION PLAN
A STEP BY STEP GUIDE TO PROMOT YOUR WEBSITE

You must do the right things in the right order to get high search engine rankings. Follow the tips in
this checklist to make sure that your website gets the highest possible rankings.

WEBSITE PROMOTION
PLAN
A STEP BY STEP GUIDE TO PROMOT YOUR
WEBSITE

NOTICE: You Have the Right
To Reprint or Give Away this Report If You
Keep It Unchanged

2011 Copyright Yasser Khodier

ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever,
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www.website-promotion-help.com

“Small Business Marketing Help © 2011”
Big Picture Introduction -- Prepare To Succeed
This Website promotion checklist is intended to serve as a frame for those just getting
their feet wet in the website promotion activities. It will cover everything from pre‐SEO
tips, on/off site optimization, tracking and more.

I understand….
- One step at a time is do-able
- I will reach humps along the way and beat them.

While this is not a technical guide, the goal of this guide it is to provide DO IT YOUR SELF
website owners’ with the information they need to
begin their own website promotion journey with a
little more confidence.
I have completed these tasks…

 Join WPH! Facebook Page.
 Follow “WPH! Twitter”
Step-by-step instructions  Subscribe to WPH! RSS

You must do the right things in the right order to get
high search engine rankings. Follow the tips in this
checklist to make sure that your website gets the highest possible rankings.

Before you start

Step 1: Find the best keywords

Step 2: Optimize your web pages

Step 3: Optimize your inbound links

Step 4: Submit your website

Measurability

Checklist (what you should have done)

Resources

© 2011 Yasser Khodier - All Rights Reserved. http://www.website-promotion-help.com
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Before You Start
Before you begin to promote your website, you need to decide what it is you want your
site to accomplish. You must establish what your internet marketing strategy will be.
There are two basic kinds of users on the web, those interested in researching a topic
and shoppers who have finished their research and are ready to act. Your site should be
built to satisfy whichever of these types of searchers you are looking to attract.

 Determine before you begin if you are going to be selling something or if
you are going to be providing information. Knowing your niche is critical to the
success of your website promotion journey.

Know who your audience will be and who you want to target. Researchers have different
needs than shoppers and it can be tricky to target both. Your target audience will
determine your site focus.

1-The goal of the website has to be clearly defined and obvious on every page.

Check out this image from the WPH! website:

One of the site’s goals is to get visitors to subscribe to mailing list; the form box is
featured on home page, while image call‐to‐action are present to remind the visitor what
they will get (the site’s intent.)

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An interesting tool and useful tool that can help you make sure your
business is customer-centric not "you-centric" is the We We
Calculator. It checks your content and gives you a score that compares
how much you talk about yourself to how much you talk about your
customers and meeting their needs.

Once you have determined what your site is going to be about and who it's going to target,
you need to

2-Analyze your competition. How are they accomplishing their goals, can you improve
on what they are doing, and can you offer something more? What is going to set you apart
from them, and more importantly, put you above them?

Consider business factors when deciding who your true competition is

Sure, the target audience might be the same, but that doesn’t mean they are a direct
competitor to your site. For instance, let’s say you run a small site for your local travel
agency. You could say tripadvisor is one of your competitors, since they also provide travel
service.

Your local travel agency will never be able to compete against tripadvisor in terms of
marketing budget, brand recognition and online presence. And that’s ok! Don’t try to beat
tripadvisor. Focus on beating the other travel agencies across town. They are competing in
the same geographic region for the same foot traffic you are. That is your competition!

The following sites can provide
you with all the data you need,
but you need a human brain to
digest and process the
information so it can be useful.

Page 4


 WebsiteGrader.com is powered by Hubspot.com and gives you an overview of your site. It’s great for
measuring the inbound marketing effectiveness of a site.

 Compete.com provides you with intelligent data about your competitors’ sites: check out what keywords
they are ranking for, their various traffic sources, even their ad spending.

 Spyfu.com is used for pay‐per‐click (PPC) advertising and lets you know the cost of certain keywords.

 Alexa.com can give you a good estimate of how much traffic a site is getting.

3-Site structure and navigation

You want to make it easy for someone to do business with you. Your site structure
should lead visitors done a predetermined path of conversion. A website’s goals should be
well reflected in the site design and structure. If your goal is to sell a product, make it
evident from the home page.

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Step 1: Find the best keywords
 The basics: Why is it important to invest some time to find the best keywords?

Keywords are the words that web surfers enter in search engines to find websites. It's
pointless to optimize your web pages for keywords that nobody uses in the search
engines.

For a successful online marketing campaign, you must target the right keywords. The
keywords you use should be relevant for your website and web surfers should be searching
for your keywords.

If you target the wrong keywords, your website promotion efforts will be in vain and you
will waste a lot of time and money.

Here is the critical part: the keywords have to be directly relevant to the content on that
page. This can be the hardest thing to do well. Let’s take a look at the SEO Pack!

The keywords for this page are “seo pack”, “affordable SEO”, “SEO service” and
“affordable SEO service.”

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Keyword research isn’t about what your site does; it’s about what that individual page
does. Remember, search engine rank individual pages, not entire sites. Your page has to
match the user’s search to get pulled.

Details about the different
keyword types can be discussed
here

 Tips: Which keywords are good keywords?

There are three different keyword types:

 keywords for browsing
 keywords for comparing
 keywords for buying.
Keywords for comparing are usually the keywords that work best for search engine
optimization. People who use that keyword type are looking for a solution to their problem
and they are ready to buy. To get best results with your search engine optimization efforts,
you should concentrate on that keyword type.

Most people use a two to four word phrase in a search (Long‐tail keywords ), so phrases
are very effective. Single words cannot be promoted effectively because they are not very
targeted. Internet users who use four-word searches are more likely to purchase goods
or services than those using fewer words (source: Oneupweb Research).

Keyword Competition

The broader a keyword is (shoes, cat, software, etc) the more competition there is for it.
There are plenty of companies who have been at it a lot longer than you and they don’t
intend on letting go of their rank.

Volume and Competition! How to
decide what’s a reasonable keyword
strategy
You can read more here

The goal of keyword research is to find the mid range keywords, where there isn’t too
much competition but still a healthy search volume. A site should have a good mix of
broad, mid range and long‐tail keywords to make sure they are ideally optimized for any
user’s search.

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 Warning: What can happen if you target the wrong keywords?

If you target the wrong keywords, you will lose time and money.

You will invest a lot of time/money in optimizing your web pages for keywords for which
your website cannot get high rankings at the moment.

Or you will invest a lot of time/money in optimizing your web pages for keywords that
don't convert to sales.

It is very important that you choose the right keywords that lead to high search engine
rankings and sales. Make sure that you choose the correct keyword type.

Summary:

One word keywords are not very effective because they are not very
I know that
targeted. In addition, the competition for these keywords is very high
and it is very difficult to get good rankings for them.

Web surfers might not use the keywords you expect. For example,
I know that
people searching for "web design" might actually enter "graphic
designer" as the keyword. It is important to find the keywords that
potential customers really use.

Internet users who use four-word searches are more likely to purchase
I know that
goods or services than those using fewer words (source: Oneupweb
Research).

 Action plan: What you should do now

o Go to Google free Adword to get estimate for keywords demand and supply
o Prepare list of 30-40 related keywords to your business ( keywords that have
high search volume with medium-low supply)
o Start writing articles about those keywords that provide your clients valuable
information.

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Step 2: Optimize your web pages
 The basics: Why is it important to optimize your web pages?

By optimizing your web pages, you tell search engines for which keywords you want to be
found.

If you do not optimize your web pages, then search engines won't list your website or they
will list it for the wrong keywords.

Optimizing your web pages makes sure that your website can get high rankings for the
keywords of your choice.

 Tips: How to optimize your web pages

High rankings on Google and other search engines are the result of optimized web page
content and good incoming links. Start with optimizing your web page content.

By optimizing your web page content, you tell search engines for which keywords you want
to be found. Search engines can only give your web page a high ranking for a certain
keyword if your web page is relevant to that keyword. Make sure that your web pages
don't have major HTML code errors that prevent search engines from indexing your site.

Onsite optimization is all about going through each page of your website and
incorporating your selected keywords. The following is a list of website components
that need to be optimized for SEO:

Meta Title Tag: Max 70 characters (including space.). The Meta title tag summarizes the
content on the page. You’ll also notice the Meta title tag at the top of the webpage when it
is opened.

Meta Description: Max 150 characters (including spaces). The Meta description is a
unique description on the page. This is what is going to convince someone to click through
to your site.

Meta Keywords: These are the 2‐5 keywords you have selected for each page. If you
right click on a webpage, you’ll see the option to “VIEW PAGE SOURCE.” Here you will
see the code for your webpage.

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This is something that can be changed with your web design tools. You’ll list the Meta
keywords here. The order of keywords matters, with the most important being listed first.
This denotes significance to the search engines.

H1 Tag: The headline of your page. It should incorporate the most important keyword.
H2/H3/H4 tags and so on refer to the subheadings of your page.

• URL Structure : The URL structure should be used to describe the page. Avoid using
lengthy URLS or choosing generic names like “page1.html.” Don’t stuff your URLs with
excessive keywords (ex: search‐engine‐optmization‐SEO‐searchengineoptimization) as this
looks spammy

Image Tags: Also known as alt text, this is what you see when your cursor comes to rest
on an image. Since the search spiders can’t see images, just text, incorporating an image
tag allows that image to show up in the search results. This is especially useful for
e‐commerce sites. It is also good in case the visitor’s browser is having a hard time loading
the image. They still know what was supposed to be there.

• XML Sitemap: This is the last thing you should do to complete onsite
optimization. XML sitemaps allow search spiders to crawl and index every page on your
site. Once you have installed a root directory, check out http://www.xml‐sitemaps.com/

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Check out the Google Webmaster Guidelines for further instructions on submitting your
sitemap.

Each page should be treated as a possible entryway to your website. Most website
owners spend a lot of time on their homepage to the neglect of internal pages. If you do
your SEO right, each page should be able to deliver traffic to your site. Remember, search
engines look at individual pages, not websites as a whole!

You should optimize at least six different pages of your website for different but
related keywords (the keywords that you found in step 1). Do not optimize the
same page for more than one or two keyword phrases.

 Warning: What can happen if you do not optimize your web pages?

If you do not optimize your web pages then search engines might not be able to index your
pages. In addition, search engines might not be able to find out what your web pages are
about.

If you optimize only one web page of your site then it will be very difficult to get high
search engine rankings. Search engines take your complete website into account. If you
have many web pages that are optimized for different but related keywords than search
engines will think that your web pages are relevant to a certain topic.

Relevant web pages get better search engine rankings. For that reason, you
should optimize as many pages as possible for different but related keywords.

Some HTML errors can prevent search engines from indexing your web pages. If your web
pages have such an HTML error, you won't get listed on search engines because search
engines cannot index your pages. For that reason, it is also important to check the HTML
code of your pages.


You should optimize every page of your website according to the above guidelines

Prepare list of your current website page’s and the new pages according to new keywords
from step 1

Make a plan and start to optimize page after page, don’t try to do optimization for all
pages in the same time

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Step 3: Optimize your inbound links

 The basics: Why are inbound links important?

Links are one of the most important factors for high search engine rankings. It is
not possible to get high search engine rankings without good incoming links!

The idea behind this concept is that search engines think that your website must be
important if many other websites link to your site. The more other websites link to your
website, the higher your search engine rankings will be.

If more than one website has been optimized for the same keyword (see step 2) then the
page with the best incoming links will get the highest search engine rankings.

 Tips: How to optimize your inbound links

High rankings on Google and other search engines are the result of optimized web page
content and good incoming links. You need both to get high search engine rankings.

The number of links alone is not enough to improve your search engine rankings. It is also
important that the other websites are related to your website. If the links to your
website include your important keywords in the link text, then it's easier to get high
rankings for these keywords.

If the links to your site include your keywords, then search engines will think that your
website must be relevant for these keywords.

The goal of link building is to grow links from many different (yet relevant!) sites
over a period of time. Doing too much or too little link building will actually hurt your
website and SEO efforts. Too much link building looks suspicious to the search
engines. How did one site get 10,000 links in a month without employing some black hat
SEO tricks to make it happen? Too little link building means it is not bringing any value to
your site.

The first step in link building is to conduct a link audit. You want to run a link audit
on your site, as well as your top 10 competitors. This will give you a good baseline to work
from. You’ll see how much (if any) link building your competitors have done, and you’ll be
able to make sure there aren’t any “bad sites” (porn, gambling, alcohol, etc) pointing
towards you. Search engines look at where your one‐way links are coming from and these
“bad sites” can negatively impact your ranking.

You can use Google Webmaster Tools to analyze your own site if you have signed up for
the free tool (which every website owner should).

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Link building is all about placing your website into areas online that provide good, quality
links AND can help generate visitors to your site.

Seek to build your website as an “authority” in your industry! Link building should just fall
in line with the rest of your online marketing activities.

Here are the numerous different promotion channels/link building activities
available to website owners:

• Article Marketing

Article marketing includes writing for other sites as well as publishing a company
blog and newsletter.
Write helpful articles and submit them to online article directories, or guest write for
other industry websites and blogs. This can help get your company name in more
places, as well as establish you as an expert in your field.
Practice Tip: make it good. The Google Panda update declared war on content
farms (site that churn out spammy, low quality articles purely written for links) and
a lot of article directory sites took a hit.
You have to be writing quality content that actually interests your audience. Articles
should always be informative and not used as a way to sell your product/services.
Feel free to include an author’s bio with a few links and anchor text pointing back at
you main site.

• Document Sharing

If you have a few old whitepapers, PowerPoint presentations or transcribed
speeches, these make great content to share on document sharing sites like
Scribd, DocShare, .doctoc and SlideShare.

• Video Marketing

Video marketing is inexpensive and easy. Your online video doesn’t have to be a
fantasy to be useful. Take a tour of your company’s office, interview various staff
members, provide product demonstrations, etc. Videos only need to be 30 seconds
to a few minutes to serve their purpose.
Any videos that are much longer than that risk losing viewers attention.
Practice Tip: optimize each video’s description to help it rank in the search
engines, as well as be found by viewers on sites like YouTube, MetaCafe, Vimeo and
DailyMotion.

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• Social Networking/bookmarking

Create profiles for your business and active users on some of the top social
networking sites like Facebook, Twitter LinkedIn etc. There are dozens, if not
hundreds of social networking sites available.
It will take time to figure out which profiles are useful for your business.
With social search gaining importance in the search engine ranking system, it’s not
enough to just have social networking profiles. You have to actually use them!
Google’s RealTime updates show how much a brand is being talked about online; the
more active you are the better.

• Blog/forum Comments

Research highly relevant blogs that relate to you industry, customers and business
and leave appropriate comments. This doesn’t mean you find a blog and drop one of
those “OMG! This is exactly the info I needed, thnx!” comments you see clogging the
blogosphere.

Practice Tip: actually contribute to the conversation.

Take the time and actually read the blog! Focus your comment on one of the main
points raised by the author. It’s very obvious when someone didn’t actually read the
post and their comment is way off base.
It doesn’t do anything to help build your reputation. In every possible case, actually
use a human name to leave the comment.
This is a good faith measure with the blog writer, as people don’t intentionally spam
blogs like an automated computer program does.
Aim for a minimum of three sentences, as it shows that you put some thought
into it. If you get flagged as a spammer, you lose the opportunity to ever comment
on that blog again, no matter how much effort you put into leaving comments the
second time around.

• Directory Submission

Submit your website to quality online directories like Yahoo! Directory, dmoz and
Business.com. There are hundreds of general directory sites that you can submit
your website to. Most allow for a short bio as well as the link, so it’s one more place
to put a company phone number and go after targeted keywords. Also investigate
industry specific online directories!
Submit to directories that are US based and receive a good amount of traffic
and DoFollow PR3+.

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WhoIs.net will tell you where the site is listed and can give you an idea of how much
traffic the directory gets

• Local Profiles

More and more users are looking at local search profiles when conducting a search,
especially if they are searching from a mobile device. These individual profiles can
individually rank, increasing your presence in the SERP (search engine results page).
You should create local search profiles for your business at the following places and
more

• Google Places
• Yahoo! Local
• Bing
• Superpages.com
• Yelp
• Local.com
• Merchantcircle.com
• CitySearch
• Yp.com

Practice Tip: Fill out these local search profiles as completely as possible. If
you’re allowed to upload video or photos, do it. Give you complete address and
phone number every chance possible! The more information you include the more
weight that profile has with the search engines.
Local search profiles also provide a place for customers to review your business.
Keep an eye on these as a few bad reviews can do severe damage to your foot
traffic! Don’t create fake profiles and review your own business. People
realize when a company has done this and it devalues your brand.

• Industry Associations

While this can be expensive, joining industry associations has its own benefits.
Becoming a member of your local Chamber of Commerce or other industry
associations adds credibility to your website and legitimizes your business. Most
industry sites link back to their members, so it might help drive some traffic as well.

• Natural Links

As you promote your website and build your authority as a leader in your industry
through quality content, you will see one‐way links develop naturally over time.
They will come from your articles being used as sources, when your posts on

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Facebook are shared by Fans, as press releases are picked up by media sources and
so on. Consider these natural links the bonus for all your link building efforts.

• Online Publicity

Write extraordinary press releases and distribute them online using services* such
as:
PRWeb PRLeap BusinessWire
Press releases should be at least 350‐400 words. You can include anchor text and
full links in the body of the press release.

Link building efforts should be SCHEDULED with up to 10‐20 different tasks each month for
12 months! Link building is an ongoing process and creating a link building schedule will help you
keep track of what you’ve done and where you are lacking. You want to take a diversified
approach to your link building. That means you don’t do all your directory submissions one
month, video marketing the next and so on. Search engines like to see a broad sweep of activities.
It feeds into the trust factor‐you are taking your time with your link building, aren’t focusing on
one thing and are employing white hat SEO techniques to get the job done.

 Warning: What can happen if you do not build inbound links?

It is impossible to get high rankings on Google or other major search engines without good
inbound links. It is absolutely crucial to the success of your website that you work on the
inbound links to your site.

Inbound links are extremely important for modern search engines. You cannot get high
search engine rankings without good inbound links.

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Summary:

Good inbound links are very important if you want to get high search
I know that
engine rankings.

It is difficult to get high search engine rankings for a web page with
I know that
optimized content that does not have good inbound links.

It is difficult to get high search engine rankings for a web page with good
I know that
inbound links that does not have optimized content.

Links from related websites that contain your keywords will increase the
I know that
ranking of your website on search engines.

Links from automated linking schemes and FFA (free for all) link pages
I know that
won't help your rankings because search engines can detect them.

Links from your website to websites with a bad reputation (spam sites,
I know that
linking schemes, etc.) can hurt your search engine rankings.

The PageRank number that Google displays in the Google toolbar is often
I know that
outdated. If you see a website that seems to have a high quality and
that is related to your website then it's okay to exchange links, no matter
what the displayed PageRank is.


Submit your website to the above places and it will increase your search engine rankings.

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Step 4: Submit your website
The basics: Why should you submit your website?

By submitting your website to search engines you invite search engines to visit your
website. You ask search engines to take a look at your pages.

 Tips: How to submit your site correctly

WPH allows you to submit your website to search engines, Internet directories and special
interest sites. Only submit your website to the correct categories in Internet directories
and only submit your website to a special interest site if the site matches the topic of your
website.

Do not submit your website if you don't have your own domain name or if your domain
name is only a redirection to another domain. Do not submit multiple domains that lead to
the same web space.

 Warning: What can happen if you do not submit your site correctly?

Do Not Submit Your Site to All Search Engines

When you submit your website to search engines, you invite search engine spiders to visit
your web pages. That does not mean that your website will get high search engine
rankings.

If you did not optimize your web pages, it's pointless to
submit your website to search engines. You won't get high
rankings if your web pages are not search engine ready.

If you don't use your own domain name or if your website is hosted by an unreliable web
host then it is likely that your website will not be listed on search engines. If the submitted
website URL is only a redirection or a welcome page then it's also likely that search
engines won't index your website.

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Summary:

It is enough to submit only the index page of your web site because
I know that
search engines will find all other pages of your website through the links
on your site. Do not submit all pages of your website.

The moment a search engine spider visits your website is not the
I know that
moment your website is added to the search engine index. It's only the
moment in which the search engine takes a look at your site.

It takes some time until search engines show your new pages in the
I know that
index. Search engine spiders have to visit your web pages, they have to
scan the web pages, they have to evaluate your web pages and they
have to add your web pages to the index. If your website has many
inbound links, search engines will index your website faster.

If you submit an unoptimized website then you won't get high rankings.
I know that

Only submit your website to Internet directories and special interest sites
I know that
that are related to your website. Anything else might be considered
spamming.


Make sure that you have optimized web pages before you submit your website.

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Measurability
How do you measure the success of your SEO efforts? If you are the marketing manager
for your company, chances are someone is pushing you
to prove a return on investment (ROI), so how do you
measure promotion ROI? Google Analytics also tracks
what keywords and keyword
phrases led visitors to your site.
You can look at a few things: leads, sales, conversion
This lets you know if you missed
ratio and the number of visitors to the site to start..
the mark with your keyword
Google Analytics is a must for all websites! This free research.
tool can help you track how your web traffic interacts
with your website. This is incredibly important to
understand because this information will help you decide what tweaks you need to make to
your website to better
position it.

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Checklist: What you should have done
Make sure that you can tick all of the following boxes:

1-Keywords:

Have you focused on keywords that consist of two to four words?
yes

Have you focused on keywords that will bring you targeted visitors instead of keywords with a high
yes
search volume?

Have you avoided keywords that consist of only one word?
yes

Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in
yes
your products?

Do you know which keywords potential customers use to find websites that are similar to yours?
yes

Do you know the three different keyword types?
yes

Can you tick all boxes? Great! You can now proceed with the next search engine optimization step.

Don't cheat yourself. If you want to get the best results for your website, you really should be able to tick all
boxes before you proceed.

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2-Optimization:

Does your website consist of at least 5-15 individual web pages?
yes

Does each of these web pages contain at least 200 words of visible text?
yes

Do your web pages contain so much text content that it is easy for web surfers and search engines to
yes
find out what your web site is all about?

Are your web pages linked so that search engines and web surfers can find all web pages of your
yes
website through the links on other pages of your site?

Does your website navigation use links that search engines can follow? Flash links and JavaScript links
yes
can cause problems.

Do you have optimized at least six of your web pages for your keywords? Each web page should not
yes
be optimized for more than one or two keywords or key phrases.

Have you made sure that the HTML code of your web pages is valid so that search engines don't have
yes
difficulty when they try to index your website?

Have you removed frames wherever possible on your website? It is very difficult to get high search
yes
engine rankings with a website that uses frames.

Have you made sure that you don't use a welcome page or intro page on your website? Many search
yes
engines won't be able to index your site if you use such a page.

Do you use as few Flash elements as possible? Search engines cannot index them properly.
yes

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Have you made sure that your website URLs don't use special characters or too many variables?
yes
Search engines have difficulty with web page URLs that contain many variables.

Do your web pages look attractive to human web surfers although they are optimized for search
yes
engines?

Would you prefer your website over a competitor website if you were a web surfer who is not
yes
affiliated with you?

Does your website have its own domain name and is it hosted on a fast and reliable web server?
yes

Have you made sure that your web pages don't contain spam elements (hidden text, cloaking or other
yes
shady tricks)?

Do you have an "OK" for all factors in the Top 10 Optimizer report?
yes

3-Links:

Do the links from other websites to your website contain your keywords in the link text?
yes

Have you used WPH's to submit your site to Internet directories?
yes

Have use used WPH's to build inbound links to your site?
yes

Do you get an "OK" for all aspects in WPH's Top 10 Optimizer report?
yes

Can you tick all boxes? Great! You can now proceed with the next search engine optimization step.


Page 23


4-submit your website:

Does your website have its own domain name?
yes

Have you made sure that your website URL is not just a redirection to another URL? Many search
yes
engines won't index redirections.

Is your website hosted on a fast and reliable web server? Search engines might not index your website
yes
if your server is too slow of if it is down when the search engine visits your pages.

Have you made sure that your website is not hosted on a free server? Many search engines don't
yes
index websites that are hosted on free hosting services because they often contain spam.

Have you made sure that your website URL doesn't contain special characters?
yes

Can you tick all boxes? Great!


If you follow the steps described in this checklist then your website will get the best possible rankings on Google
and other search engines.

If you have a new website then it will take some time until search engines permanently list your site. Most
search engines have filters for newly created websites to avoid spam problems.

Page 24


Website Promotion Resources

In a nutshell, website promotion is an on‐going process. The Internet is constantly
growing, with new pages being added and new technology being adapted every day. The
definition and critical components of SEO have changed as the way we use the Internet
has changed. And I fully expect the industry to keep evolving and keep adapting as time
goes by.

I hope this website promotion guide shed some light on a few of your questions and
concerns, and gave you a clearer picture of what website promotion really entails. It’s not
all black hat practitioners out to spam your inbox and flood your search results with low
quality content.

Here are some recommended resources:

• Google Webmaster Guidelines
• Bing Webmaster Guidelines/Tools
• Google SEO Information

For Keywords
• www.wordtracker.com
• Google Keyword Tool

For Content Creation
• Needanarticle.com (This is not free, it cost around 10$/month and $8-
15/article)

For Ranking Reports
www.submitawebsite.com/seo-tools/search-engine-ranking-report.html

Page 25


Website-Promotion-Help.com (WPH!) Services

Your Website Promotion Plan

Page 26


Page 27


Page 28

Website Promotion Checklist: A Step-by-Step Guide

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